12 Questions
The ______ codes use of language style and textual layout.
written
The ______ codes include camerawork, editing, audio, and lighting.
technical
The ______ codes show what is beneath the surface of what we see.
symbolic
The ______ shot is a camera shot that captures a wide area of the scene.
extreme wide
The ______ is a French term that means “everything within the frame”.
mise en scene
The ______ refers to the standard or norm that acts as a rule governing behavior in media products.
media convention
Language is considered to be one important ______ to communicate.
medium
Denotative meaning is the ______ meaning of the media text.
literal
The French word 'genre' comes from the French word meaning '______' or 'class'.
type
Connotative meaning refers to the various ______ that the text suggests to the audience.
interpretations
Codes are systems of ______, which create meaning.
signs
Conventions refer to the possible ______ in which codes are organized in a product.
methods
Test your understanding of language as a medium of communication, its role in culture and how media producers convey meaning to their audience.
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