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Communication and Media Studies

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Questions and Answers

What is the primary function of language as a medium of communication?

To allow media producers to transfer their meaning to the target audience
To convey the meaning of a text through its signs and symbols
To facilitate interaction between people of a given culture (correct)
To create a system of arbitrary, vocal symbols

What is denotative meaning in the context of media text?

The meaning of the text suggested by its signs and symbols
The meaning of the text that is not associated with the target audience
The interpretation of the text based on culture, values, and beliefs
The literal meaning of the media text (correct)

What is the origin of the term 'genre'?

From the French word meaning 'type' or 'class' (correct)
From the Latin word meaning 'category'
From the Greek word meaning 'style'
From the English word meaning 'classification'

What is the main difference between denotative and connotative meaning?

Denotative meaning is literal, while connotative meaning is cultural (C) Signup and view all the answers

What is the primary function of codes in media production?

To create meaning through systems of signs (A) Signup and view all the answers

What is the relationship between codes and conventions in media production?

Codes are the systems of signs, while conventions are the possible methods of organizing them (C) Signup and view all the answers

What is referred to as 'everything within the frame' in media products?

Mise en scene (A) Signup and view all the answers

Which type of code is associated with the use of language style and textual layout?

Written Codes (A) Signup and view all the answers

What is the term for the manipulation of light to create a specific mood in media products?

Lighting (C) Signup and view all the answers

What type of code is concerned with the portrayal of actors in creating media products?

Symbolic Codes (A) Signup and view all the answers

What is the term for the process of selecting, operating, and ordering images and sound in media products?

Editing (C) Signup and view all the answers

What is the term for the possible methods in which codes are organized in a media product?

Media Convention (A) Signup and view all the answers

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