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Questions and Answers
What is the primary function of language as a medium of communication?
What is the primary function of language as a medium of communication?
- To allow media producers to transfer their meaning to the target audience
- To convey the meaning of a text through its signs and symbols
- To facilitate interaction between people of a given culture (correct)
- To create a system of arbitrary, vocal symbols
What is denotative meaning in the context of media text?
What is denotative meaning in the context of media text?
- The meaning of the text suggested by its signs and symbols
- The meaning of the text that is not associated with the target audience
- The interpretation of the text based on culture, values, and beliefs
- The literal meaning of the media text (correct)
What is the origin of the term 'genre'?
What is the origin of the term 'genre'?
- From the French word meaning 'type' or 'class' (correct)
- From the Latin word meaning 'category'
- From the Greek word meaning 'style'
- From the English word meaning 'classification'
What is the main difference between denotative and connotative meaning?
What is the main difference between denotative and connotative meaning?
What is the primary function of codes in media production?
What is the primary function of codes in media production?
What is the relationship between codes and conventions in media production?
What is the relationship between codes and conventions in media production?
What is referred to as 'everything within the frame' in media products?
What is referred to as 'everything within the frame' in media products?
Which type of code is associated with the use of language style and textual layout?
Which type of code is associated with the use of language style and textual layout?
What is the term for the manipulation of light to create a specific mood in media products?
What is the term for the manipulation of light to create a specific mood in media products?
What type of code is concerned with the portrayal of actors in creating media products?
What type of code is concerned with the portrayal of actors in creating media products?
What is the term for the process of selecting, operating, and ordering images and sound in media products?
What is the term for the process of selecting, operating, and ordering images and sound in media products?
What is the term for the possible methods in which codes are organized in a media product?
What is the term for the possible methods in which codes are organized in a media product?
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