12 Questions
What is the primary function of language as a medium of communication?
To facilitate interaction between people of a given culture
What is denotative meaning in the context of media text?
The literal meaning of the media text
What is the origin of the term 'genre'?
From the French word meaning 'type' or 'class'
What is the main difference between denotative and connotative meaning?
Denotative meaning is literal, while connotative meaning is cultural
What is the primary function of codes in media production?
To create meaning through systems of signs
What is the relationship between codes and conventions in media production?
Codes are the systems of signs, while conventions are the possible methods of organizing them
What is referred to as 'everything within the frame' in media products?
Mise en scene
Which type of code is associated with the use of language style and textual layout?
Written Codes
What is the term for the manipulation of light to create a specific mood in media products?
Lighting
What type of code is concerned with the portrayal of actors in creating media products?
Symbolic Codes
What is the term for the process of selecting, operating, and ordering images and sound in media products?
Editing
What is the term for the possible methods in which codes are organized in a media product?
Media Convention
Test your knowledge on the basics of language and communication, including media producers and target audiences. Explore how language is used as a medium of communication and how meaning is transferred.
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