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Questions and Answers
Which of the following components refers to the individual performing an action in Burke's dramatism?
Which of the following components refers to the individual performing an action in Burke's dramatism?
What term describes the 'screen' through which individuals perceive and interpret the world?
What term describes the 'screen' through which individuals perceive and interpret the world?
In narrative coherence, which aspect ensures that characters are acting in a consistent manner throughout the story?
In narrative coherence, which aspect ensures that characters are acting in a consistent manner throughout the story?
Which of the following best defines the term 'fidelity' in terms of narrative rationality?
Which of the following best defines the term 'fidelity' in terms of narrative rationality?
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What term refers to an ideology that shapes how society views normal or natural ideas?
What term refers to an ideology that shapes how society views normal or natural ideas?
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What does the term 'signifier' represent in semiotics?
What does the term 'signifier' represent in semiotics?
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Which component of Burke's dramatism denotes the reason behind an action?
Which component of Burke's dramatism denotes the reason behind an action?
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How does Burke's view of rhetoric differ from Aristotle's perspective?
How does Burke's view of rhetoric differ from Aristotle's perspective?
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What is the difference between denotation and connotation?
What is the difference between denotation and connotation?
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What role do myths play in culture according to the provided content?
What role do myths play in culture according to the provided content?
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In Social Judgement Theory, what does the 'anchor point' represent?
In Social Judgement Theory, what does the 'anchor point' represent?
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What does the term 'boomerang effect' describe in the context of persuasive messages?
What does the term 'boomerang effect' describe in the context of persuasive messages?
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Which component determines if a behavior is likely to be performed according to the Theory of Reasoned Action?
Which component determines if a behavior is likely to be performed according to the Theory of Reasoned Action?
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What aspect does the Theory of Planned Behavior add to the Theory of Reasoned Action?
What aspect does the Theory of Planned Behavior add to the Theory of Reasoned Action?
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Which of the following refers to the processing of persuasive messages through the Peripheral Route in the Elaboration Likelihood Model?
Which of the following refers to the processing of persuasive messages through the Peripheral Route in the Elaboration Likelihood Model?
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What is the main difference between the Theory of Reasoned Action and the Theory of Planned Behavior?
What is the main difference between the Theory of Reasoned Action and the Theory of Planned Behavior?
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Study Notes
Kenneth Burke's Dramatism
- Aristotle: invention, rhetoric = persuasion
- Burke: critique, rhetoric = identification
- Act: what is being done
- Agency: means by which an action occurs
- Agent: person doing the act
- Scene: setting/background for action
- Purpose: reason behind action
- Rhetoric: the use of words by human agents to form attitudes or induce actions in other human agents
- Identification: persuading someone by speaking their language (speech, gestures, tone, order, image, attitude, idea)
- Terministic screen: terms through which people perceive the world, directing attention away from some interpretations towards others
Narrative Rationality
- Coherence: internal consistency of characters' actions, story "hangs" together and seems logical (e.g., Halloween franchise)
- Fidelity: stories resonate with a listener's experience ("ring true"), aligning with values the audience considers truthful
- Ideology: a group or society's shared beliefs about what's normal/natural, impacting how they see the world and their place in it
- Hegemony: how ideas are maintained and enforced in media.
Cultural
- Ideology (American Dream): widely held ideas about normalcy and how people view the world/their place in it.
- Hegemony: how ideas are maintained and enforced by those in power via media
Narrative Paradigm
- Understanding the world through stories, not just facts
Semiotics
- Signifier: the form a sign takes (word or image)
- Signified: the concept or meaning represented by the signifier (e.g., saying "tree" - signified concept of tree)
- Denotation: direct meaning of a sign (e.g., rose = simple flower)
- Connotation: secondary meaning or feeling attached to a sign (e.g., feelings attached to a rose – more than just a flower)
- Myths: enduring stories that reinforce a culture's values
Social Judgement Theory
- How people perceive persuasive messages and decide if they agree.
- Ego involvement: how much someone's identity is tied to their position on an issue (high ego involvement hinders persuasion)
- Latitude of acceptance: positions someone is willing to agree with
- Latitude of rejection: positions someone utterly disagrees with.
Theory of Reasoned Action
- Behaviors are voluntary, rational, and controllable
- Perceived behavioral control: belief in one's ability to perform a behavior.
Elaboration Likelihood Model
- Peripheral route (surface-level processing): common cues (reciprocity, consistency, social proof, liking, authority, scarcity)
- Central route (deep processing): careful thought and evaluation of the message.
Cognitive Dissonance Theory
- Conflicting beliefs and behaviors trigger dissonance
- Selective exposure: seeking out info consistent with beliefs.
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Description
Explore the principles of Kenneth Burke's dramatism, emphasizing identification in rhetoric and the components of act, agency, agent, scene, and purpose. Additionally, delve into narrative rationality, examining coherence, fidelity, and the role of ideology in storytelling.
