Podcast
Questions and Answers
True or false:Shrinkflation is the practice of increasing the size of products while keeping the price the same.
True or false:Shrinkflation is the practice of increasing the size of products while keeping the price the same.
False
True or false: Rising business costs are often cited as the reason behind shrinkflation.
True or false: Rising business costs are often cited as the reason behind shrinkflation.
True
True or false: Consumers are more weight-conscious than price-conscious, making them less vulnerable to shrinkflation.
True or false: Consumers are more weight-conscious than price-conscious, making them less vulnerable to shrinkflation.
False
True or false: Edgar Dworsky, a former assistant attorney general and consumer advocate, has never tracked shrinkflation.
True or false: Edgar Dworsky, a former assistant attorney general and consumer advocate, has never tracked shrinkflation.
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True or false: General Mills downsized the contents of their family-sized cereal boxes due to decreasing costs.
True or false: General Mills downsized the contents of their family-sized cereal boxes due to decreasing costs.
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True or false: Tillamook and Royal Canin are two companies that have also implemented shrinkflation.
True or false: Tillamook and Royal Canin are two companies that have also implemented shrinkflation.
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True or false: Consumers are generally unaware of shrinkflation and do not express outrage or annoyance.
True or false: Consumers are generally unaware of shrinkflation and do not express outrage or annoyance.
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True or false: Companies may use PR speak to justify shrinkflation, such as claiming it's better for the planet or a result of innovation.
True or false: Companies may use PR speak to justify shrinkflation, such as claiming it's better for the planet or a result of innovation.
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True or false: Consumers have no power to voice concern or demand upsizing of products to combat shrinkflation.
True or false: Consumers have no power to voice concern or demand upsizing of products to combat shrinkflation.
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True or false: This episode of THE INDICATOR was produced by Michael He with help from Brittany Cronin and Gilly Moon.
True or false: This episode of THE INDICATOR was produced by Michael He with help from Brittany Cronin and Gilly Moon.
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Study Notes
- Shrinkflation is the practice of companies reducing the size of their products while keeping the price the same or even increasing it.
- Rising business costs are often the reason behind shrinkflation.
- Consumers are more price-conscious than net weight-conscious, making them vulnerable to shrinkflation.
- Edgar Dworsky, a former assistant attorney general and consumer advocate, has spent decades tracking shrinkflation.
- General Mills downsized the contents of their family-sized cereal boxes from 19.3 ounces to 18.1 ounces due to rising costs.
- Other companies, such as Tillamook and Royal Canin, have also implemented shrinkflation.
- Some consumers are aware of shrinkflation and express outrage and annoyance, as seen on a Reddit thread dedicated to the topic.
- Companies may use PR speak to justify shrinkflation, such as claiming it's better for the planet or a result of innovation.
- Consumers may voice concern and demand upsizing of products, but until then, shrinkflation will likely continue.
- This episode of THE INDICATOR was produced by Brittany Cronin with help from Gilly Moon and fact-checked by Michael He.
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