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Questions and Answers

According to the content, why is it important to filter the vast amount of information available?

  • To commit everything to memory.
  • To screen out information that is relevant to what is expected.
  • To find a small amount relevant to individual needs and organize it into usable knowledge. (correct)
  • To create overwhelming chaos.

Which of the following is a primary function of expectations in managing information?

  • To help us understand the contradictions.
  • To retrieve everything committed to memory.
  • To memorize a large amount of data.
  • To screen out information that is irrelevant. (correct)

How do contradictions relate to our attention, according to the content?

  • They help us memorize things more efficiently.
  • They focus our attention. (correct)
  • They distract our attention.
  • They filter out irrelevant sensory impressions.

If someone struggles to filter out unnecessary sensory input, what might be a likely consequence?

<p>An overwhelming sense of chaos (C)</p> Signup and view all the answers

What is the relationship between sensory impressions and finding relevant information?

<p>Out of all sensory impressions, finding relevant information is vital. (C)</p> Signup and view all the answers

According to the content, what is a key characteristic of information that is effectively managed by human thought?

<p>It is sorted into a manageable condition. (D)</p> Signup and view all the answers

In the context of learning, what role do expectancies play, according to the passage?

<p>They screen out irrelevant information. (B)</p> Signup and view all the answers

Considering the design of human thought, what is the purpose of sorting information?

<p>To make it easier to handle. (C)</p> Signup and view all the answers

In the provided text, what grammatical feature is exemplified by the phrase 'A, B, and C'?

<p>Parallel structure (D)</p> Signup and view all the answers

If a person has very rigid expectations, what might be a potential cognitive consequence based on the content?

<p>Failure to recognize important, unexpected information (C)</p> Signup and view all the answers

What is the primary problem that the management of information aims to solve?

<p>The overwhelming inflow of sensory data. (D)</p> Signup and view all the answers

Which of the following best describes the role of 'in which' in the sentence discussing the 'highly complex web'?

<p>Relative clause introducing additional information (A)</p> Signup and view all the answers

The text mentions ' 가정법 미래'. What is the primary function of this grammatical structure?

<p>Indicating a future possibility or hypothetical situation (B)</p> Signup and view all the answers

In the context of 'If you were to think about...', what grammatical term best describes this clause structure?

<p>Hypothetical conditional clause (A)</p> Signup and view all the answers

The text highlights '동사&수일치'. Why is subject-verb agreement important in the sentence where 'connects' is used?

<p>To maintain grammatical correctness and clarity (B)</p> Signup and view all the answers

What is the purpose of the phrase 'in order to' as used in the excerpt?

<p>Showing a purpose or intention (C)</p> Signup and view all the answers

What type of knowledge does a viewer need to follow a plot, comparable to modern mathematics?

<p>Significant amounts of human psychology, law, and everyday physics (D)</p> Signup and view all the answers

In the structure 'If you were to think about how much...', what is the function of 'how much'?

<p>Nominal clause acting as the object of 'think about' (C)</p> Signup and view all the answers

What is the significance of the phrase 'at least as much as' in the context of comparing knowledge required for understanding a plot versus modern mathematics?

<p>To emphasize that understanding a plot requires a considerable amount of knowledge (A)</p> Signup and view all the answers

The text mentions '주격 관계대명사 that'. What is the role of this grammatical element in the sentence where it is used?

<p>To define or identify a noun that precedes it (C)</p> Signup and view all the answers

Which of the following scenarios best illustrates the concept of competing firms as described in the content?

<p>Several local grocery stores vying for customers in the same neighborhood. (D)</p> Signup and view all the answers

Why might companies that are 'competing' advertise heavily, according to the content?

<p>To increase consumer awareness and drive up sales in a competitive market. (B)</p> Signup and view all the answers

What is the 'temptation' regarding advertising, as described in the content?

<p>To regard advertising as simply increasing product prices without consumer benefit. (C)</p> Signup and view all the answers

Which option reflects a scenario where advertising provides a tangible benefit to the consumer, contrary to the 'temptation' described?

<p>A company advertising a product that, due to the competition the advertising creates, now is offered at a lower price. (C)</p> Signup and view all the answers

Considering the dynamic between competing firms and advertising, which statement is most likely true?

<p>Increased market competition often encourages companies to advertise more aggressively. (C)</p> Signup and view all the answers

From the context of the content, how might a consumer perceive aggressive advertising by competing firms?

<p>As a source of information that could help in making informed purchasing decisions. (C)</p> Signup and view all the answers

A new regulation restricts the amount of advertising competing firms can undertake. What is the likeliest outcome, based on the content?

<p>Reduced consumer awareness making it difficult to compare competing products. (A)</p> Signup and view all the answers

If advertising is perceived as 'driving up the price of a product,' what strategy might a company adopt to counteract this perception?

<p>Focus advertising efforts on highlighting added value or benefits to the consumer (ex: warranty). (A)</p> Signup and view all the answers

In which scenario is the was/were + to 부정사 structure most appropriately used to express a hypothetical situation?

<p>Indicating a low-probability future event or hypothetical situation. (D)</p> Signup and view all the answers

Which sentence demonstrates the correct use of was/were + to 부정사 in a conditional clause, expressing a very unlikely scenario?

<p>If she were to become the president, she would reform healthcare. (D)</p> Signup and view all the answers

How does using were to instead of was to in a conditional statement typically affect the tone of the statement, especially in formal English?

<p><code>Were to</code> adds a layer of formality and sometimes doubt about the event's likelihood. (D)</p> Signup and view all the answers

Which of the following sentences correctly uses 'was/were + to 부정사' to indicate a pre-arranged plan that is now impossible?

<p>They were to have arrived yesterday, but the flight was delayed. (B)</p> Signup and view all the answers

In what context can was/were + to 부정사 be used to express an instruction or order, and which option exemplifies this usage?

<p>Formally stating a rule or command. (D)</p> Signup and view all the answers

When 'was/were + to 부정사' is used in reported speech, what kind of original statement is likely being conveyed?

<p>An obligation or arrangement (B)</p> Signup and view all the answers

Identify the sentence where 'was/were + to 부정사' is used to convey a sense of inevitability or destiny.

<p>He was to become a doctor, following in his father's footsteps. (A)</p> Signup and view all the answers

Which of the following best describes the nuance added by using 'was/were to + verb' instead of a simple past tense when narrating a planned event that did not occur?

<p>It underscores the intention or arrangement that preceded the event's failure to materialize. (D)</p> Signup and view all the answers

In the context of expressing future arrangements, how does the use of 'was/were + to 부정사' differ from using 'will' or 'be going to'?

<p>'Was/were + to 부정사' suggests a more definite and authoritative plan. (A)</p> Signup and view all the answers

Select the sentence where the phrase 'was/were to' is used to express a hypothetical situation with a sense of strong unlikelihood or impossibility.

<p>All of the above. (D)</p> Signup and view all the answers

Which of the following best replaces 'in order that he or she follows and speculates about the plot' while maintaining the original meaning?

<p>so that he or she follows and speculates about the plot (A)</p> Signup and view all the answers

In the context of 'for + 의미상 주어 + to 부정사', which option correctly explains its function?

<p>It specifies who is performing the action described by the infinitive when it is different from the subject of the main clause. (B)</p> Signup and view all the answers

Why is the conjunction 'that' sometimes omitted after the verb 'discover'?

<p>Because the 'that' introduces a noun clause that functions as the object of 'discover', and it can be optionally omitted. (D)</p> Signup and view all the answers

In the phrase 'the knowledge that/which is required to follow and speculate about...', what grammatical role does 'required' play?

<p>Past participle modifying 'knowledge'. (A)</p> Signup and view all the answers

Which of the following sentences accurately demonstrates the use of 'so as + to 부정사'?

<p>They practiced every day so as to improve their skills. (A)</p> Signup and view all the answers

In markets characterized by slightly differentiated products, what is the primary role of advertising for firms?

<p>To inform customers about new products and services. (B)</p> Signup and view all the answers

What is the difference in meaning between 'in order that S + V' and 'to the end that S + V'?

<p>'In order that' expresses purpose, while 'to the end that' expresses intention or aim. (D)</p> Signup and view all the answers

Choose the sentence where the word 'that' CANNOT be omitted.

<p>The book that I borrowed from you is interesting. (C)</p> Signup and view all the answers

How does the text define the misconception regarding advertising?

<p>As a practice that only increases product prices without providing consumer benefits. (B)</p> Signup and view all the answers

Which of the following best represents the purpose of using the phrase 'slightly differentiated products' in the context of market competition?

<p>To describe a market where products have minor distinctions, allowing firms to inform customers of unique features. (A)</p> Signup and view all the answers

Which sentence demonstrates the correct passive voice transformation of 'require + object + to infinitive'?

<p>He is required to complete the training. (B)</p> Signup and view all the answers

What can be inferred about markets where advertising is most effective, based on the context?

<p>They are markets where products have variations that customers may find valuable, necessitating communication through advertising. (D)</p> Signup and view all the answers

The sentence 'Viewers follow soap operas with ease' uses 'with ease' as an adverbial phrase. Which of the following is an equivalent adverb?

<p>Easily (A)</p> Signup and view all the answers

Given the grammatical structure discussed, which sentence correctly utilizes 'in order for + (object) + to + verb'?

<p>In order for the team to win, they needed a strong strategy. (B)</p> Signup and view all the answers

If a company operates in a market with 'slightly differentiated products,' what would be the most effective advertising strategy?

<p>Highlighting the unique features and benefits that distinguish their products from competitors. (D)</p> Signup and view all the answers

In the context of advertising, how does informing customers about 'new products and services' help companies?

<p>It allows companies to build brand recognition and potentially increase sales by showcasing value. (A)</p> Signup and view all the answers

What is the potential outcome of a company effectively dispelling the misconception that advertising only raises prices?

<p>Customers may recognize the additional value and benefits provided by the advertised products or services. (C)</p> Signup and view all the answers

Considering the role of advertising in markets with differentiated products, what challenge do companies face in creating effective campaigns?

<p>Convincing customers that their products have unique value despite similarities to competitors. (D)</p> Signup and view all the answers

How might a company use advertising to transform a 'slightly differentiated product' into a perceived market leader?

<p>By emphasizing minor differences through effective branding and communication of unique value. (B)</p> Signup and view all the answers

A new service is introduced that is slightly different from existing options. Which advertising approach would be most appropriate?

<p>Directly compare the service with competitors, highlighting key differences and benefits. (D)</p> Signup and view all the answers

Flashcards

Fictional World

An abstract realm filled with interconnected fictional characters.

Subject-Verb Agreement

In a relative clause led by 'in which', the verb must agree with its subject, like 'web connects'.

Relative Pronoun 'That'

Refers to the relative pronoun 'that' used to modify a noun phrase.

Parallel Structure

Words or phrases that are connected by coordinating conjunctions (like 'and') and have the same grammatical structure.

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Hypothetical Future

A conditional sentence expressing an unlikely or unreal situation in the future.

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Viewer Knowledge

Shows amount of human psychology, law, and physics a viewer uses to understand a plot.

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Plot Speculation

Relates to action of following and guessing what will occure in the story.

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Considerable

Describes something substantial or noteworthy.

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Required Knowledge

Something needed to follow and think what will happen in modern mathematics.

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Much More

Used to indicate a greater degree or extent.

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‘(-가) ~하기 위해, ~하도록’

Expresses purpose; the viewer must know something "in order that" they follow the plot.

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be required + to 부정사

Indicates a required action; knowledge "required to follow" the plot and speculate.

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so (that) S+V

Indicates intent, 'the viewer must know so that he or she follows'.

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with ease

Ease means easily

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Viewers follow soap operas with ease

Viewers follow soap operas easily.

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접속사 that 생략

Conjunction 'that' can be omitted when it introduces a noun clause as the object of the verb

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과거분사 required

Knowledge is 'required' to follow and speculate about the plot.

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to the end that S+V

Used to express purpose or result.

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in order (for+의미상 주어)+to 부정사

Indicates necessity; action needed to achieve another action.

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so as + to 부정사

Indicates necessity; action needed to achieve another action.

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가정법 미래 ('was/were + to infinitive')

Expresses a less probable future condition. Used in 'if + S + was/were + to infinitive, S + past modal verb + base verb' structures.

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Indirect Question ('was/were + to infinitive')

A noun clause that acts as the object of a preposition, following the 'question word (or phrase) + subject + verb' order.

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In Order To (purpose)

An expression indicating purpose or intention; meaning 'in order to' or 'so as to'.

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가정법 과거 ('If' clause)

Used in conditional sentences to describe a situation that is contrary to fact.

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Speculate About

Speculating or guessing about something.

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Much

Many, encompassing a large quantity or degree.

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The Plot

The arrangement of events or actions in a story.

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Follow

To go after or come after (someone or something).

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Conjunction

A word or phrase that connects words, phrases, or clauses.

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Competing Firms

Companies that compete directly with each other, often located near one another.

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Temptation Regarding Advertising

The inclination to believe advertising increases product prices without benefiting consumers.

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Drive Up

To elevate or increase something (a product's price).

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See ~ as ...

To view or regard something in a particular way.

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Benefit to ~

Gaining an advantage or positive outcome from something.

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Advertising

Commercials or promotional material that is designed to promoto product.

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Temptation

An attraction or urge to do something.

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Product

A manufactured item offered for sale.

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Commit (to)

To entrust or delegate something (e.g., a task or responsibility) to someone or something else.

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What Gets Committed to Memory

The portion of something that eventually gets stored or remembered in one's mind.

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Passive Voice

Subject to an action; to be acted upon

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Retrieve

The process of recalling or bringing back to mind something previously learned or experienced.

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Human Thought Design

Designed to exclude information and organize data into a manageable state.

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Sensory Data Inflow

The influx of information from senses which creates confusion.

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Vital Information Selection

Finding information relevant to individual needs and organizing it into usable knowledge.

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Expectancies

Mental templates or expectations that filter information based on what's anticipated.

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Screen Out Information

The process of eliminating information irrelevant to expected outcomes.

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Focus on Contradictions

Directing focus toward clear inconsistencies or deviations from what is expected.

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Differentiate

To show a difference between similar products of competitors in the market.

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Misconception

A mistaken idea; in this context, viewing advertising as merely increasing product prices without providing benefits to consumers.

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Enables firms to inform

Permits businesses to communicate the news about their offerrings to the population.

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Relative Clause

Used to connect a noun to more information about it.

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Markets Where Competitors Differentiate

A market where companies sell slightly distinct products.

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Account for

Explain or give a reason for something.

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New Products and Services

Introducing new items and services to the marketplace.

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Slightly

A word that means a small amount of something.

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However

Used to add comments on topics that were previously introduced.

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Study Notes

  • Viewers can follow a soap opera as easily as they follow reality because the world within the show mimics reality

Drama Comprehension

  • Understanding drama requires significant background knowledge
  • Drama's abstraction helps viewers easily follow narratives by using familiar frameworks

Key Elements of Soap Operas

  • A typical soap opera creates an abstract world filled with fictional characters and their interconnected relationships
  • These characters exist solely in the minds of the show's creators and are then recreated in the minds of the viewers

Abstract World

  • An abstract world contains a complex web of relationships connecting fictional characters
  • These characters originate in program creator's mind and audience mind
  • The phrase 'an abstract world' is supplemented with a continuous application of a relative clause.

Viewer's Knowledge

  • Viewers need human psychology, law, and everyday physics to grasp and speculate a plot
  • This knowledge needed is as substantial as knowledge required to understand modern mathematics

Viewer's Perspective

  • Viewers easily follow soap operas, despite their complexity
  • This follows from abstractions being built on familiar frameworks

Character Connections

  • Characters within soap operas closely resemble real people and relationships experienced daily

Abstraction

  • The abstraction found in soap exists just one step away from real world and reality

Mental Training

  • Necessary "training" is daily life, and it is the mental kind, required to follow soap is provided
  • This "training" is daily life.

Role of Expectation

  • Expectancies help filter information by screening what is what is expected
  • Attention is focused on contradictions.

Learning and memory

  • The processes are marked by a steady elimination of information from the consciousness.
  • People only notice a small part of the world.

Data Processing

  • Human thought filters information and categorizes remainders for easier managing
  • The vast data flow can overwhelm

Data Overload

  • Inflow of sensory data can create chaos, especially given the vast amount of available information in our culture

Data Reduction

  • To find useful info: human thought is to screen it and sort remainder easy way
  • Expectations help filter/screen information and focus attention on contradictions.

A Step Removed

  • Mental 'training' required to follow a soap opera is by our everyday lives.
  • This way our life is a step removed from abstraction.

Effective Advertising

  • Advertising enables companies to inform people about services
  • Costs rise, but help decision , and customers also gain data to information.
  • No other market structure such great as to provide with additional benefits to customers.

Competitive Advertising

  • Competing films must advertise with the same vigor because temptation is very high
  • If advertising is beneficial to you, it's beneficial for consumers too

Understanding the "Why"

  • It is easy to see advertising driving up prices without any benefit to consumers
  • This does not account for why firms advertise, meaning an error
  • Advertising gets services products get new customers.

Benefits of Choice

  • Those looking for a quick meal face restaurants: most places consumers look quickly
  • They also have many choices

Architectural Design

  • Architectural creations may appear to rely on artistic human sensibility, but algorithms are often used
  • Even seemingly creative designs, such as a new concert hall, are products of algorithmic systems
  • The design system is a set standard of criterion.

The Design Process

  • Architects set design of created is give you a good criteria them system to gave from one another. designed designs for that them the architects. them a good.

Algorithmic Systems

  • A system that does this uses lots of processing power to generates variably by working differently
  • Using is a in and with in to be by a in to it
  • A design is an an if with
  • A set the is a set of and system so that them, or
  • The set all' the is a set up, for that or

Emotional Impact

  • This created the impression of, the viewer had created a the viewer the
  • Only a human is a new design for that is human.

Artistic Sensitivity

  • It is easy to instinctively think only a human could design these spaces, but a technique 'parametric. Is the space not just a computer?
  • That it with they in and that
  • It is that is why has the it may as not can will

Aging norms

  • Aging standards are to be updated quickly in the modern world
  • It is clear new in need to be set a and then that for and more to.

AARP

  • AARP has been involved
  • If there's a gap between and older that would be a in the older this has shown.
  • New or to that so in 1680, of be that

The Aging Process in 1860

  • The aged all there a and were it would of old of
  • This made for can in in, and a people did new as
  • These all with what than an
  • These all with what then can for

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