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Introduction to Visual Merchandising

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Questions and Answers

What is the primary purpose of visual merchandising?

To inform and educate the consumer

Attracting attention through colors

Enable sales of the products/services (correct)

Creating and enhancing the store's image

What common principles govern visual merchandising?

Texture, scent, and lighting

Design, balance, and rhythm (correct)

Weight, volume, and space

Time, location, and coordination

Which aspect does visual merchandising aim to create for the customer?

Desire to own the product (correct)

Dissatisfaction with the product

Confusion about product pricing

Indifference towards the product

What is one of the roles of a visual merchandiser who focuses on window displays?

Maintaining window displays on a day-to-day basis Signup and view all the answers

How far in advance are displays usually planned for visual merchandising?

Two to four weeks in advance Signup and view all the answers

Which quality is essential for a visual merchandiser according to the text?

In-depth knowledge of store's layout Signup and view all the answers

What entails the responsibility of a visual merchandiser focusing on overall look?

Ensuring the color flow of displays Signup and view all the answers

Which factor influences the role of a visual merchandiser?

Type of retail organisation Signup and view all the answers

What is a key component in attracting the attention of customers according to visual merchandising principles?

Proportion and balance Signup and view all the answers

What is one of the objectives of creating signage and prop packages in visual merchandising?

Enhance customer experience Signup and view all the answers