Podcast
Questions and Answers
What is the primary purpose of visual merchandising?
What is the primary purpose of visual merchandising?
- To inform and educate the consumer
- Attracting attention through colors
- Enable sales of the products/services (correct)
- Creating and enhancing the store's image
What common principles govern visual merchandising?
What common principles govern visual merchandising?
- Texture, scent, and lighting
- Design, balance, and rhythm (correct)
- Weight, volume, and space
- Time, location, and coordination
Which aspect does visual merchandising aim to create for the customer?
Which aspect does visual merchandising aim to create for the customer?
- Desire to own the product (correct)
- Dissatisfaction with the product
- Confusion about product pricing
- Indifference towards the product
What is one of the roles of a visual merchandiser who focuses on window displays?
What is one of the roles of a visual merchandiser who focuses on window displays?
How far in advance are displays usually planned for visual merchandising?
How far in advance are displays usually planned for visual merchandising?
Which quality is essential for a visual merchandiser according to the text?
Which quality is essential for a visual merchandiser according to the text?
What entails the responsibility of a visual merchandiser focusing on overall look?
What entails the responsibility of a visual merchandiser focusing on overall look?
Which factor influences the role of a visual merchandiser?
Which factor influences the role of a visual merchandiser?
What is a key component in attracting the attention of customers according to visual merchandising principles?
What is a key component in attracting the attention of customers according to visual merchandising principles?
What is one of the objectives of creating signage and prop packages in visual merchandising?
What is one of the objectives of creating signage and prop packages in visual merchandising?