Introduction to Service Characteristics and IT Functions

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What is a crucial step in designing a Google Ads campaign?

Deciding on the types of display ads to use

Designing Ad Headline and Description with Call-to-action

Creating an Effective Keyword List with Match Types (correct)

Selecting Targeting Strategies like Topic Targeting

Which targeting strategy is specifically mentioned for Google Display ads?

Placement Targeting (correct)

Topic Targeting

Comparative Ads Targeting

Interest Categories Targeting

What is a key step in Facebook Marketing before creating an ad?

Defining an objective (correct)

Selecting the types of display ads to use

Creating a target audience list

Setting the pricing system

In Facebook Marketing, what does 'Ad Set' refer to?

Budget allocation for the ads Signup and view all the answers

What is a focus of Social Media Marketing according to the provided text?

Encouraging WOM (Word-of-Mouth) Signup and view all the answers

Which step is common to both Designing Google Ads and Facebook Marketing?

Define an objective Signup and view all the answers

What is a key characteristic of services discussed in the text?

Perishable Signup and view all the answers

Why do traditional travel agents face challenges such as disintermediation?

Because of increased reliance on self-managed tools Signup and view all the answers

What is a benefit of data communication mentioned in the text?

Enhanced operational efficiency of decision makers Signup and view all the answers

What concept involves the electronic transfer of data?

Packet Switching Signup and view all the answers

In database processing, what does centralized processing involve?

Having only one main computer Signup and view all the answers

Why is using a database preferred over flat file systems according to the text?

Quantitative data analyses and absence of data limitations Signup and view all the answers

What is the purpose of setting up a Primary Key in a database?

To identify a unique field in each file Signup and view all the answers

Which type of Revenue Model involves leasing space for other firms' advertisements?

Advertising Revenue Model Signup and view all the answers

What is the main difference between Showrooming and Webrooming?

Showrooming involves looking online and buying in-store, while Webrooming involves looking at physical products before buying online. Signup and view all the answers

Which phase of the Systems Development Life Cycle involves analyzing business objectives and requirements?

Analysis Signup and view all the answers

What is the primary benefit of Organic Search Results?

Free of charge Signup and view all the answers

What is the main purpose of a Foreign Key in a database?

To link data among different files Signup and view all the answers

'Big Data Analytics' involves which of the following steps?

Measuring key variables and analyzing data Signup and view all the answers

What is a key feature of E-Commerce Importance mentioned in the text?

Increasing demand for physical store visits Signup and view all the answers

What does 'E-Marketing' primarily focus on?

Online advertising strategies using ICTs Signup and view all the answers

What is the main advantage of having high flexibility in E-Commerce according to the text?

More platforms, tools, and strategy adjustments available Signup and view all the answers