22 Questions
What is a crucial step in designing a Google Ads campaign?
Creating an Effective Keyword List with Match Types
Which targeting strategy is specifically mentioned for Google Display ads?
Placement Targeting
What is a key step in Facebook Marketing before creating an ad?
Defining an objective
In Facebook Marketing, what does 'Ad Set' refer to?
Budget allocation for the ads
What is a focus of Social Media Marketing according to the provided text?
Encouraging WOM (Word-of-Mouth)
Which step is common to both Designing Google Ads and Facebook Marketing?
Define an objective
What is a key characteristic of services discussed in the text?
Perishable
Why do traditional travel agents face challenges such as disintermediation?
Because of increased reliance on self-managed tools
What is a benefit of data communication mentioned in the text?
Enhanced operational efficiency of decision makers
What concept involves the electronic transfer of data?
Packet Switching
In database processing, what does centralized processing involve?
Having only one main computer
Why is using a database preferred over flat file systems according to the text?
Quantitative data analyses and absence of data limitations
What is the purpose of setting up a Primary Key in a database?
To identify a unique field in each file
Which type of Revenue Model involves leasing space for other firms' advertisements?
Advertising Revenue Model
What is the main difference between Showrooming and Webrooming?
Showrooming involves looking online and buying in-store, while Webrooming involves looking at physical products before buying online.
Which phase of the Systems Development Life Cycle involves analyzing business objectives and requirements?
Analysis
What is the primary benefit of Organic Search Results?
Free of charge
What is the main purpose of a Foreign Key in a database?
To link data among different files
'Big Data Analytics' involves which of the following steps?
Measuring key variables and analyzing data
What is a key feature of E-Commerce Importance mentioned in the text?
Increasing demand for physical store visits
What does 'E-Marketing' primarily focus on?
Online advertising strategies using ICTs
What is the main advantage of having high flexibility in E-Commerce according to the text?
More platforms, tools, and strategy adjustments available
Explore the key characteristics of services such as intangibility, heterogeneity, perishability, and inseparability, as well as the role of information technology in enhancing service delivery. Understand how consumer information, reviews, recommendations, and special requests influence service provision.
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