Introduction to Salesforce CRM

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GenerousBeech
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What is the main focus of Salesforce?

Managing sales, marketing, customer service, and business operations

Who are the founders of Salesforce?

Parker Harris and Marc Benioff

What does CRM stand for?

Customer Relationship Management

What does 'multitenant architecture' mean in the context of Salesforce?

<p>A single instance of a software application serves multiple tenants or users</p> Signup and view all the answers

What are the primary clusters of Salesforce applications?

<p>Sales Cloud CRM, Service Cloud, Custom Apps</p> Signup and view all the answers

Where is Salesforce headquartered?

<p>San Francisco</p> Signup and view all the answers

In Salesforce, which edition is designed for small businesses getting started with CRM to boost sales or service productivity?

<p>Starter</p> Signup and view all the answers

Which edition of Salesforce meets the needs of large and complex businesses and includes access to Salesforce APIs for easy integration with back-office systems?

<p>Enterprise</p> Signup and view all the answers

What is the key feature of Salesforce's Sales Cloud?

<p>Tools for lead management</p> Signup and view all the answers

Which Salesforce edition provides access to the Lightning Platform and APIs for developers to extend Salesforce, integrate with other applications, and develop new tools and applications?

<p>Developer</p> Signup and view all the answers

What is a key functionality of Salesforce's Service Cloud?

<p>Customer service</p> Signup and view all the answers

In Salesforce, which edition is designed for businesses requiring full-featured CRM functionality with straightforward and easy-to-use customization, integration, and administration tools?

<p>Professional</p> Signup and view all the answers

What does the Analytics Cloud in Salesforce provide?

<p>Advanced analytics for data analysis and insights</p> Signup and view all the answers

Which feature is associated with Salesforce's Commerce Cloud?

<p>Building and managing online stores for seamless shopping experiences</p> Signup and view all the answers

What is a key functionality of Salesforce's Marketing Cloud?

<p>Personalized marketing campaigns across multiple channels</p> Signup and view all the answers

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