Podcast Beta
Questions and Answers
What is the name of the project undertaken by Udaan to grow its FMCG business and tap rural opportunities?
The project is called "Project Vistaar."
Which brands is Udaan working with for its cold beverage supplies in rural markets?
Udaan is working with key brands such as Coca-Cola, PepsiCo, Dabur, Hector Beverages (PaperBoat), HellEnergy etc.
What is Udaan's target growth for cold beverages in rural markets?
Udaan's target growth is around 100% YoY.
What is the population range of rural markets that Udaan is servicing?
Signup and view all the answers
What is Udaan doing to make available a wide variety of brands on its platform for small retailers and kirana owners?
Signup and view all the answers
Study Notes
- Udaan is expanding its FMCG vertical reach to around 10,000 small towns and villages in a year.
- The company is looking to tap rural opportunities for cold beverage supplies for expansion.
- Udaan has undertaken an ambitious project called "Project Vistaar" to grow the FMCG business and tap rural opportunities.
- The company is servicing rural markets, having up to 3,000 population.
- Udaan is targeting growth of around 100% YoY in cold beverages on the back of strong demands from retailers/kirana owners in rural markets.
- Udaan is stocking small pack sizes and looking to make available a wide variety of brands on the Udaan platform.
- Udaan is working with key brands such as Coca-Cola, PepsiCo, Dabur, Hector Beverages (PaperBoat), HellEnergy etc.
- The company is ramping up its inventory to make available a wide range of cold beverages to small retailers and kirana owners.
- Udaan has enhanced its warehousing capacities with next-day delivery options.
- The company is looking to expand "Project Vistaar" reach to 10,000 towns and villages over the next 10-12 months.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
How much do you know about Udaan's expansion plans for its FMCG business in rural markets? Test your knowledge on Udaan's ambitious "Project Vistaar" and its partnerships with key brands like Coca-Cola, PepsiCo, and Dabur. Learn about Udaan's stocking strategies, inventory ramp-up, and warehousing capacities as it targets growth of around 100% YoY in cold beverages. Take the quiz now to see how much you know about Udaan's
