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Characteristics of Rural Market Quiz

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Questions and Answers

What is a key characteristic of rural markets in India?

Scattered market (correct)

Homogeneous population

High literacy rate

Centralized decision-making

How does rural prosperity in India relate to agricultural prosperity?

Rural prosperity is independent of agricultural prosperity

Rural prosperity is tied with agricultural prosperity (correct)

Rural prosperity is inversely proportional to agricultural prosperity

Rural prosperity is negatively affected by agricultural prosperity

What factor contributes to the heterogeneity in rural markets?

Presence of various income tiers (correct)

Equal literacy rates in all states

Standardized demographics across states

Uniform income levels

How has the standard of living of rural customers evolved over time?

Majority spend money to get value and are aware of their surroundings Signup and view all the answers

In rural markets, what characterizes the decision-making process?

Collective decision-making process Signup and view all the answers

What factor plays a significant role in affecting rural markets due to differences in geographical areas and uneven land fertility?

Low Standard of living Signup and view all the answers

Which aspect of rural marketing is influenced by the inadequate infrastructure facilities like warehouses and communication systems?

Development of Infrastructure Signup and view all the answers

What is one of the reasons why rural markets have acquired significance in countries like China and India according to the text?

Increase in purchasing power of rural communities Signup and view all the answers

Which factor contributes to the steady growth of the rural market over the years as mentioned in the text?

Market Growth Signup and view all the answers

Why do rural consumers value old customs and traditions according to the text?

Social backwardness in the rural areas Signup and view all the answers