Podcast
Questions and Answers
What is a key characteristic of rural markets in India?
What is a key characteristic of rural markets in India?
- Scattered market (correct)
- Homogeneous population
- High literacy rate
- Centralized decision-making
How does rural prosperity in India relate to agricultural prosperity?
How does rural prosperity in India relate to agricultural prosperity?
- Rural prosperity is independent of agricultural prosperity
- Rural prosperity is tied with agricultural prosperity (correct)
- Rural prosperity is inversely proportional to agricultural prosperity
- Rural prosperity is negatively affected by agricultural prosperity
What factor contributes to the heterogeneity in rural markets?
What factor contributes to the heterogeneity in rural markets?
- Presence of various income tiers (correct)
- Equal literacy rates in all states
- Standardized demographics across states
- Uniform income levels
How has the standard of living of rural customers evolved over time?
How has the standard of living of rural customers evolved over time?
In rural markets, what characterizes the decision-making process?
In rural markets, what characterizes the decision-making process?
What factor plays a significant role in affecting rural markets due to differences in geographical areas and uneven land fertility?
What factor plays a significant role in affecting rural markets due to differences in geographical areas and uneven land fertility?
Which aspect of rural marketing is influenced by the inadequate infrastructure facilities like warehouses and communication systems?
Which aspect of rural marketing is influenced by the inadequate infrastructure facilities like warehouses and communication systems?
What is one of the reasons why rural markets have acquired significance in countries like China and India according to the text?
What is one of the reasons why rural markets have acquired significance in countries like China and India according to the text?
Which factor contributes to the steady growth of the rural market over the years as mentioned in the text?
Which factor contributes to the steady growth of the rural market over the years as mentioned in the text?
Why do rural consumers value old customs and traditions according to the text?
Why do rural consumers value old customs and traditions according to the text?
Flashcards are hidden until you start studying
