10 Questions
What is a key characteristic of rural markets in India?
Scattered market
How does rural prosperity in India relate to agricultural prosperity?
Rural prosperity is tied with agricultural prosperity
What factor contributes to the heterogeneity in rural markets?
Presence of various income tiers
How has the standard of living of rural customers evolved over time?
Majority spend money to get value and are aware of their surroundings
In rural markets, what characterizes the decision-making process?
Collective decision-making process
What factor plays a significant role in affecting rural markets due to differences in geographical areas and uneven land fertility?
Low Standard of living
Which aspect of rural marketing is influenced by the inadequate infrastructure facilities like warehouses and communication systems?
Development of Infrastructure
What is one of the reasons why rural markets have acquired significance in countries like China and India according to the text?
Increase in purchasing power of rural communities
Which factor contributes to the steady growth of the rural market over the years as mentioned in the text?
Market Growth
Why do rural consumers value old customs and traditions according to the text?
Social backwardness in the rural areas
Test your knowledge on the key characteristics of rural markets including diverse customer base, major income sources, decision-making processes, and infrastructure challenges. Learn about the unique aspects of marketing products in rural areas.
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