Introduction to Retailing and Channel Structures

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What is the primary role of a retailer in the supply chain?

To add value through the products or services sold to consumers (correct)

To involve transactions with brokers or agents

To manufacture products

To deliver goods and services to consumers

What is the ultimate connection point to the consumers in the journey of a product?

Wholesaler

Agents

Retailer (correct)

Brokers

What skills are expected to be developed by students in the retailing module?

Strategic and analytical thinking, attention to detail, and values (correct)

Analytical thinking and attention to detail only

Mathematical skills only

Customer service and communication skills only

What is retailing's role in a supply chain?

To link manufacturers to the consumer Signup and view all the answers

What is the definition of retailing based on the provided text?

A business activity that adds value through the products or services sold to the consumers for their personal or family use Signup and view all the answers

Which part of the supply chain is responsible for selling products and services to consumers for personal or family use?

Retailer Signup and view all the answers

What is the main reason retailers typically buy products from wholesalers and manufacturers?

To add value and provide a wide range of products to consumers Signup and view all the answers

What is the main distinction of a department store?

It provides an extensive range of products within a single store Signup and view all the answers

What type of retail store merges a department store and a grocery supermarket?

Hypermarket Signup and view all the answers

What does vertical integration in the context of retail involve?

When a retailer performs some wholesaling and manufacturing activities Signup and view all the answers

What is the main characteristic of a supermarket?

It offers self-service and sells food and household goods Signup and view all the answers

What do drug stores mainly sell?

Medicines and miscellaneous articles like food and cosmetics Signup and view all the answers

What is the primary characteristic of discount retailers?

They focus on selling goods at reduced prices Signup and view all the answers

Which type of retail store typically offers an unusually broad range of goods or services like financial products?

Hypermarket Signup and view all the answers

What is the main reason for the diversity in the retail industry?

The constitutional differences among retailers that influence their scheme and results Signup and view all the answers

What does backward integration involve in the context of retail?

When wholesalers perform retailing activities Signup and view all the answers

Retailing is one of the important subjects for Business Marketing Students to understand the channel and product structures conclude ______.

retailer Signup and view all the answers

While a manufacturer may produce products, pass through a wholesaler, or involve transactions with brokers or agents, retailers are the ones with direct connection to the ______.

consumers Signup and view all the answers

At the end of this module, it is expected that you would be equipped with the knowledge, customer service and communication skills, strategic and analytical thinking, attention to detail, and values necessary in the operation of the lodging business, which you can use once you become a skilled marketing ______.

person Signup and view all the answers

Read and Understand Retailing - A business activity that adds value through the products or services sold to the consumers for their personal or family ______.

use Signup and view all the answers

The retailer’s role in a supply chain The retailer is a business that sells products and services to ______ for personal or family use.

consumers Signup and view all the answers

The supply chain is a set of firms that make and deliver goods and services to ______.

consumers Signup and view all the answers

Retailers typically buy products from ______ and Manufacturers and resell to Consumers

Wholesalers Signup and view all the answers

It is easier and cheaper for consumers to cut out the ______ and buy directly from manufacturers

middlemen Signup and view all the answers

Wholesalers buy and store merchandise in large quantities from manufacturers and resell to ______

retailers Signup and view all the answers

Vertical integration: when a firm performs more than one set of activities in the ______

channel Signup and view all the answers

Backward integration: arises when a retailer performs some ______ and manufacturing activities

wholesaling Signup and view all the answers

Forward integration: occurs when a manufacturer undertakes retailing and ______ activities

wholesaling Signup and view all the answers

For example, stores vary in size, in the kinds of services provided, in selecting merchandise they carry, and in their ______ and management structures

possession Signup and view all the answers

The department store's main distinction is the ability to provide an extensive range of products within a single ______

store Signup and view all the answers

A large retail market that sells food and other household goods, which usually operates on a ______ basis

self-service Signup and view all the answers

A hypermarket is a retail store that merges a department store and a grocery ______

supermarket Signup and view all the answers

Introduction to Retailing and Channel Structures

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Questions and Answers

What is the primary role of a retailer in the supply chain?

What is the ultimate connection point to the consumers in the journey of a product?

What skills are expected to be developed by students in the retailing module?

What is retailing's role in a supply chain?

What is the definition of retailing based on the provided text?

Which part of the supply chain is responsible for selling products and services to consumers for personal or family use?

What is the main reason retailers typically buy products from wholesalers and manufacturers?

What is the main distinction of a department store?

What type of retail store merges a department store and a grocery supermarket?

What does vertical integration in the context of retail involve?

What is the main characteristic of a supermarket?

What do drug stores mainly sell?

What is the primary characteristic of discount retailers?

Which type of retail store typically offers an unusually broad range of goods or services like financial products?

What is the main reason for the diversity in the retail industry?

What does backward integration involve in the context of retail?

Retailing is one of the important subjects for Business Marketing Students to understand the channel and product structures conclude ______.

While a manufacturer may produce products, pass through a wholesaler, or involve transactions with brokers or agents, retailers are the ones with direct connection to the ______.

Read and Understand Retailing - A business activity that adds value through the products or services sold to the consumers for their personal or family ______.

The retailer’s role in a supply chain The retailer is a business that sells products and services to ______ for personal or family use.

The supply chain is a set of firms that make and deliver goods and services to ______.

Retailers typically buy products from ______ and Manufacturers and resell to Consumers

It is easier and cheaper for consumers to cut out the ______ and buy directly from manufacturers

Wholesalers buy and store merchandise in large quantities from manufacturers and resell to ______

Vertical integration: when a firm performs more than one set of activities in the ______

Backward integration: arises when a retailer performs some ______ and manufacturing activities

Forward integration: occurs when a manufacturer undertakes retailing and ______ activities

For example, stores vary in size, in the kinds of services provided, in selecting merchandise they carry, and in their ______ and management structures

The department store's main distinction is the ability to provide an extensive range of products within a single ______

A large retail market that sells food and other household goods, which usually operates on a ______ basis

A hypermarket is a retail store that merges a department store and a grocery ______

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