Introduction to Retailing in Business Marketing
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Questions and Answers

Retailing is one of the important subjects for Business Marketing Students to understand the channel and product structures conclude ______

retailer

This means that no matter how a product starts its journey, it almost always ends up at a ______

retailer

While a manufacturer may produce products, pass through a wholesaler, or involve transactions with brokers or agents, retailers are the ones with direct connection to the ______

consumers

At the end of this module, it is expected that you would be equipped with the knowledge, customer service and communication skills, strategic and analytical thinking, attention to detail, and values necessary in the operation of the lodging business, which you can use once you become a skilled marketing ______

<p>person</p> Signup and view all the answers

Retailing - A business activity that adds value through the products or services sold to the ______ for their personal or family use

<p>consumers</p> Signup and view all the answers

The retailer is a business that sells products and services to ______ for personal or family use

<p>consumers</p> Signup and view all the answers

The retailers add value and are more efficient at adding this value than manufacturers or wholesalers. Retailers typically buy products from ______ and Manufacturers and resell to Consumers.

<p>Wholesalers</p> Signup and view all the answers

It is easier and cheaper for consumers to cut out the middlemen, the wholesalers, and retailers and buy directly from ______.

<p>manufacturers</p> Signup and view all the answers

Wholesalers buy and store merchandise in large quantities from ______ and resell to retailers.

<p>manufacturers</p> Signup and view all the answers

Vertical integration: when a firm performs more than one set of activities in the ______.

<p>channel</p> Signup and view all the answers

Backward integration: arises when a retailer performs some ______ and manufacturing activities.

<p>wholesaling</p> Signup and view all the answers

Forward integration: occurs when a manufacturer undertakes retailing and ______ activities.

<p>wholesaling</p> Signup and view all the answers

One of the reasons the retail industry is so large and mighty is its ______.

<p>diversity</p> Signup and view all the answers

Their very wide product mixes characterize ______.

<p>department stores</p> Signup and view all the answers

A large retail market that sells food and other household goods, which usually operates on a self-service basis: a ______.

<p>supermarket</p> Signup and view all the answers

A hypermarket is a retail store that merges a department store and a grocery ______.

<p>supermarket</p> Signup and view all the answers

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