Introduction to Quantitative Research: Characteristics and Process

Quantitative Research

• The primary goal of quantitative research is to test hypotheses, predict outcomes, and explain phenomena.
• Quantitative research focuses on collecting numerical data, often referred to as quantifiable data.
• This type of research uses statistical methods, such as statistical breakdown, inferential statistics, testing of hypotheses, and mathematical exposition.
• Quantitative research aims to achieve objectivity by minimizing the influence of researcher bias and subjectivity.

Qualitative Research

• Qualitative research focuses on exploring and understanding complex phenomena, uncovering underlying meanings, motivations, and experiences.
• This type of research uses non-numerical data, such as text, images, and observations.
• Qualitative research involves methods such as open-ended interviews, structured surveys, focus groups, participant observation, and content analysis.
• Qualitative research often involves greater researcher involvement and subjectivity compared to quantitative research.

Key Differences

• The primary distinction between quantitative and qualitative research lies in the type of data collected and the methods used to analyze it.
• Quantitative research focuses on numerical data and statistical analysis, while qualitative research focuses on non-numerical data and interpretive analysis.

Learn about the characteristics of quantitative research and understand its systematic process of inquiry involving gathering, analyzing, and interpreting information to answer questions or solve problems. This quiz is based on the learning objectives of Lesson 1 and references material from J. W. Creswell's 'Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.)'.