Media and Information Literacy
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Which scenario demonstrates the most significant risk of compromised online security?

  • Enabling two-factor authentication on email and banking services.
  • Regularly updating antivirus software on a personal computer.
  • Sharing your pet's name and birthdate on a public social media profile. (correct)
  • Using a strong, unique password for each online account.

A student copies and pastes content from a website into their research paper without citing the original source. Which concept does this action violate?

  • Cybercrime Law
  • Digital Divide
  • Plagiarism (correct)
  • Citizen Journalism

Which of the following scenarios best illustrates the challenges presented by the digital divide?

  • A company using data analytics to improve marketing strategies.
  • A rural school lacking internet access, hindering students' ability to complete online assignments. (correct)
  • An individual starting a blog to share their opinions on current events.
  • A city council using social media to engage with residents.

A journalist publishes an article containing false statements about a local business, causing significant damage to its reputation. What legal threat does the journalist face?

<p>Libel (D)</p> Signup and view all the answers

Which scenario constitutes fair use of copyrighted material?

<p>Including a short excerpt from a novel in a book review, with proper attribution. (B)</p> Signup and view all the answers

A company duplicates and sells copyrighted software at a fraction of the original price. Which term accurately describes this activity?

<p>Piracy (A)</p> Signup and view all the answers

Which of the following actions is considered cyberbullying?

<p>Spreading rumors about someone online with the intent to harm their reputation. (C)</p> Signup and view all the answers

Which scenario exemplifies how media innovation can positively influence education?

<p>A teacher uses online simulations to provide students with hands-on experience in scientific concepts. (D)</p> Signup and view all the answers

A person repeatedly harasses another individual through social media, causing them emotional distress. Under the Cybercrime Prevention Act of 2012, what potential legal consequence could the harasser face?

<p>The harasser may face penalties related to cyberbullying and online harassment as defined in the Act. (A)</p> Signup and view all the answers

What is the primary purpose of Creative Commons (CC) licenses?

<p>To offer a standardized way for creators to give the public permission to share and use their work. (B)</p> Signup and view all the answers

How can a teacher effectively use media to promote critical thinking skills among students?

<p>Facilitating a discussion on an opinion article, challenging students to analyze the author's position and supporting arguments. (D)</p> Signup and view all the answers

A company develops a new type of battery with significantly improved energy density. Which type of intellectual property protection would be most appropriate for this invention?

<p>Patent (B)</p> Signup and view all the answers

How does the Data Privacy Act of 2012 (Republic Act No. 10173) primarily protect individuals?

<p>By safeguarding personal information from unauthorized disclosure in information and communication systems. (D)</p> Signup and view all the answers

Which of the following best describes media convergence?

<p>The merging of different media equipment and tools through digitization for news production and distribution. (B)</p> Signup and view all the answers

How does new media, such as social networks, primarily organize and distribute content?

<p>Through digital platforms. (D)</p> Signup and view all the answers

Which of the following is a key characteristic of indigenous knowledge concerning resource exploitation?

<p>Practicing restraint and only taking what is necessary for immediate survival. (C)</p> Signup and view all the answers

In the context of media's influence, what are norms?

<p>Standards of behavior expected in a society based on customary laws or conduct. (A)</p> Signup and view all the answers

What is a significant impact of social media on the dissemination of norms and values?

<p>It exposes individuals to a global society with diverse values and norms. (A)</p> Signup and view all the answers

Which of the following features of indigenous knowledge is most relevant to sustainable growth?

<p>Its locally appropriate nature, adapted to specific environmental conditions. (C)</p> Signup and view all the answers

Why is 'respect for nature' significant in indigenous knowledge?

<p>It supports a conservation ethic where the land is treated as sacred. (D)</p> Signup and view all the answers

How does multimedia differ from traditional forms of media?

<p>Multimedia involves the computer-controlled integration of various digital media types. (A)</p> Signup and view all the answers

What does 'human dependence on nature for survival' imply within indigenous knowledge?

<p>All species are interrelated, affecting one another's survival. (A)</p> Signup and view all the answers

What is the primary systematic process through which indigenous knowledge is generated?

<p>Through observing local conditions, experimenting with solutions, and adapting them to changing situations. (A)</p> Signup and view all the answers

In the context of media evolution, which advancement primarily defines the Electronic Age?

<p>The invention of the transistor. (C)</p> Signup and view all the answers

Which of these media types primarily relies on airwaves for transmission to reach its audience?

<p>Broadcast Media (C)</p> Signup and view all the answers

Which of the following best describes the role of typography?

<p>Arranging the visual component of written words to improve readability and convey meaning. (B)</p> Signup and view all the answers

How did the invention of the internet primarily impact communication during the Information Age?

<p>It enabled faster communication and the creation of social networks. (C)</p> Signup and view all the answers

Which category does a newspaper editorial cartoon fall into?

<p>Cartoon (D)</p> Signup and view all the answers

In what way does broadcast media generally affect its audience, distinguishing it from other media forms?

<p>By having a deep impact on minds and emotions. (C)</p> Signup and view all the answers

What is a key characteristic of visual media that sets it apart from other forms of media?

<p>Its ability to convey information using the sense of sight. (B)</p> Signup and view all the answers

How do informational graphics (infographics) primarily aid in the understanding of data?

<p>By representing high-volume and complex data in an easily understandable visual format. (D)</p> Signup and view all the answers

Which of the following elements is most closely associated with the creation of images using light captured on a light-sensitive surface?

<p>Photography (C)</p> Signup and view all the answers

How does graphic design contribute to visual communication?

<p>By organizing and presenting information visually through a creative process for a specific purpose. (B)</p> Signup and view all the answers

What characteristic defines indigenous knowledge regarding external influences?

<p>Adaptation to new circumstances combined with openness to external information. (B)</p> Signup and view all the answers

What social value is emphasized by the strong family and community ties within indigenous knowledge systems?

<p>Obligation and responsibility to protect the land for future generations. (A)</p> Signup and view all the answers

Which type of library primarily serves students from Kindergarten to Grade 12?

<p>School libraries (A)</p> Signup and view all the answers

In what specific environments are special libraries typically found?

<p>Located in hospitals, corporations, museums, and military sites. (B)</p> Signup and view all the answers

What term does Essays, UK (2018) use to describe the Internet?

<p>A 'network of networks' comprising domestic, academic, business and government systems. (A)</p> Signup and view all the answers

What distinguishes primary sources from other types of information sources?

<p>They are original materials from a specific time period that have not been filtered or modified. (D)</p> Signup and view all the answers

Which of the following is an example of a primary source?

<p>A diary entry written during the event (B)</p> Signup and view all the answers

What is the main purpose of secondary sources?

<p>To analyze, interpret, and evaluate primary sources. (A)</p> Signup and view all the answers

Which type of source collects and organizes both primary and secondary sources?

<p>Tertiary sources (B)</p> Signup and view all the answers

Flashcards

Precautionary Measures

Steps taken to prevent risks when sharing personal information online.

Computer Addiction

Excessive use of computers that interferes with daily life activities.

Plagiarism

Using another author's ideas or language without crediting them.

Digital Divide

Economic inequality in access to or knowledge of ICT.

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Opportunities in Media

Positive aspects like online shopping and citizen journalism.

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Threats in Media

Negative risks like age-inappropriate content and identity theft.

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Libel and Slander

Publishing or speaking false statements damaging to reputation.

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Cybercrime Law

Laws like the Cybercrime Prevention Act that address online crimes.

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Prehistoric Age

The era where people developed paper from plants and forged tools from metals.

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Industrial Age

Time when machine tools and the printing press emerged, leading to mass production of books.

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Electronic Age

Period initiated by the invention of the transistor, improving long-distance communication.

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Information Age

The era defined by the internet, enabling rapid communication and social networking.

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Print Media

Media produced using paper and ink, including books, newspapers, and magazines.

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Typography

The art of arranging written language to improve readability and meaning.

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Visual Media

Media that uses images, graphics, and photos to convey messages visually.

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Infographics

Visual representations of information designed to make complex data more understandable.

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Broadcast Media

Media that reaches audiences via airwaves, like radio and television.

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Audio Media

Broadcast media that uses sound recordings to convey information.

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Indigenous Knowledge

Adaptation to change while valuing outside knowledge.

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Social Responsibility

Obligation to care for family, community, and land preservation.

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Library

A place collecting books, music, and useful information.

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Types of Libraries

Classifications include academic, public, school, and special libraries.

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Academic Library

Library serving colleges and universities.

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Public Library

Library accessible to all in cities and towns.

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Secondary Sources

Works analyzing or interpreting primary sources.

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Primary Sources

Original materials from a specific time period.

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Tertiary Sources

Sources that compile and organize primary and secondary information.

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Internet

A global network connecting millions of smaller networks.

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Multimedia

A type of broadcast media integrating various forms of content digitally, including text, images, audio, and video.

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New Media

Content organized and distributed on digital platforms like social networks.

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Media Convergence

The merging of tools and technologies for producing and distributing news through digitization and networking.

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Norms

Standards of behavior expected in society, shaped by laws and conduct.

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Features of Indigenous Knowledge

Characteristics that make indigenous knowledge relevant, such as being locally appropriate and sustainable.

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Conservation Ethic

An attitude that treats the environment as sacred and promotes the respectful use of resources.

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Flexibility in Knowledge

The ability to adapt traditional knowledge to new situations or conditions.

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Human Dependence on Nature

Understanding that all species are interrelated and our survival relies on the environment.

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Diversified Production Systems

Using various strategies to utilize resources sustainably without abuse.

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Intellectual Property (IP)

Creations of the mind such as inventions and artistic works.

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Copyright

Rights creators have over their literary and artistic works.

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Patent

Exclusive right granted for a specific invention.

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Fair Use

Legal principle allowing limited use of copyrighted material.

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Data Privacy

Right to protect private information from disclosure.

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Study Notes

Media and Information Literacy

  • Media and Information Literacy is the essential skills to interact effectively with media and information sources and develop lifelong learning.
  • Media Literacy involves critical thinking when encountering various media, recognizing bias, and forming informed opinions.
  • Information Literacy is the ability to find, evaluate, and use information for academic or personal use.
  • Technology Literacy is the ability to use technology tools to access, evaluate, create, and communicate information.

Communication Models

  • The Shannon-Weaver Model (1949) is a linear model of communication, often called the "mother of all communication models". It depicts communication as a one-way process with noise that can interfere with the message.
  • Lasswell's Model is a linear and simple model focusing on who says what, in what channel, to whom, and with what effect. It emphasizes the impact of communication on the audience.
  • Berlo's SMCR Model (Source, Message, Channel, Receiver) is an expanded linear model that emphasizes encoding and decoding messages accurately.
  • The Osgood and Schramm Model is an interactive model highlighting feedback, illustrating a two-way communication process where both parties can be senders and receivers simultaneously.

Evolution of Media

  • Prehistoric Age: People developed paper and tools from various materials (stone, copper, iron).
  • Industrial Age: Machine tools and mass production like the printing press emerged.
  • Electronic Age: Transistor technology led to more efficient long-distance communication.
  • Information Age: The Internet and social networking became prominent.

Types of Media

  • Print Media: Traditional methods of disseminating information via paper and ink (books, newspapers, magazines).
    • Text Media: Written or typed words in various formats.
    • Visual Media: Illustrations, images, and graphics used for communication.
  • Broadcast Media: Delivery of information through airwaves, e.g., radio and television.
    • Audio Media: Using sound or voice recording.
    • Multimedia: Integration of text, images, audio, video, and other media.
  • New Media: Using digital platforms and online methods for content organization and distribution; examples include social networks.
  • Media Convergence: The merging of various media forms and technologies into digital platforms.

Media and Information Sources

  • Indigenous Knowledge: Local, traditional wisdom, local knowledge, or traditional science accumulated within specific groups.
  • Library: A collection of books, music, and information that people can read, use, or borrow via various types of libraries.
  • Internet: A global network of interconnected networks providing information and communication.
  • Primary Sources: Original documents, materials, etc. that are unfiltered, unmodified by analysis or interpretation.
  • Secondary Sources: Analyses, interpretations, and evaluations of primary sources.
  • Tertiary Sources: Collects and organizes primary and secondary sources, e.g., bibliographies, directories.

Media and Information Languages

  • Media Codes and Conventions: The fundamental elements of media products, including symbolic codes and technical codes.
  • Symbolic Codes: Meanings often interpreted by the audience including setting, mise-en-scene, acting, and color.
  • Technical Codes: Specific methods to a media format, e.g., camera angles, editing, audio, lighting.
  • Written Codes: Formal written languages and the spoken language in media products.
  • Conventions: Established ways of using media codes in specific media formats, including form, story, and genre conventions.
  • Intellectual Property (IP): Rights of creators of literary and artistic works, inventions, and designs.
    • Copyright: Legal rights to creative works.
    • Patents: Exclusive rights to inventions.
    • Trademarks: Distinctive signs for goods or services.
    • Industrial Design: Aesthetic aspects of an item.
  • Fair Use: Circumstances in which copyrighted material use may be acceptable without permission.
  • Creative Commons: Licensing schemes for copyrighted works allowing public usage and sharing under certain conditions.
  • Netiquette: Online etiquette for proper use of communication tools and platforms.
  • Cyberbullying: Cyber-related bullying via various electronic technologies.
  • Data Privacy: The right of individuals to protect their personal information.
  • Computer Addiction: Excessive use of computers affecting daily life.
  • Plagiarism: Representing the work of another as one's own.
  • Digital Divide: Economic inequality in access to information and communication technologies.
  • Online Threats: Social media threats and risks including age-inappropriate content, illegal content, and privacy invasion and identity theft.

Massive Open Online Courses (MOOCs)

  • MOOC: Massive Open Online Courses are large-scale courses available to anybody online, often offered by universities and institutions.
  • XMOOC: Traditional university course structures in MOOC format.
  • CMOOC: Connectivist MOOCs that focus on learner collaboration and communication.
  • Advantages of MOOCs: Accessibility, relaxed requirements, self-pacing, online learning capabilities, quality, and feasible duration.
  • Examples of MOOC Platforms: Coursera, EdX, Udacity, FutureLearn.

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Media and Information Literacy involves critical thinking, information evaluation, and technology use. Communication models like Shannon-Weaver and Lasswell's explain information transfer. Berlo's SMCR model focuses on the source, message, channel receiver and emphasizes communication impact.

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