Podcast
Questions and Answers
What type of purchase decision requires thorough research, such as when buying a new product?
What type of purchase decision requires thorough research, such as when buying a new product?
- New task (correct)
- Systems selling
- Straight rebuy
- Modified rebuy
Which of the following is NOT a participant in the business buying process?
Which of the following is NOT a participant in the business buying process?
- Sellers (correct)
- Gatekeepers
- Influencers
- Deciders
When does problem recognition occur in the business buying process?
When does problem recognition occur in the business buying process?
- During product specification
- When evaluating alternative suppliers
- When someone in the company recognizes a problem or need (correct)
- After the purchase decision
What does 'general need description' in the business buying process refer to?
What does 'general need description' in the business buying process refer to?
Which type of purchase decision involves modifying the product specification, price, terms, or suppliers?
Which type of purchase decision involves modifying the product specification, price, terms, or suppliers?
What is the process where the buyer writes the final order with the chosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies and warranties?
What is the process where the buyer writes the final order with the chosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies and warranties?
What is the approach to cost reduction where components are studied to determine if they can be redesigned, standardised or made with less costly methods of production?
What is the approach to cost reduction where components are studied to determine if they can be redesigned, standardised or made with less costly methods of production?
Which stage of the business buying process involves the buyer assessing the performance of the supplier and deciding to continue, modify, or drop the arrangement?
Which stage of the business buying process involves the buyer assessing the performance of the supplier and deciding to continue, modify, or drop the arrangement?
What does downsizing involve in the context of business portfolio planning?
What does downsizing involve in the context of business portfolio planning?
What are relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors?
What are relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors?