Introduction to Marketing

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WellBehavedFluxus
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9 Questions

What is the main goal of marketing?

To create, communicate, and deliver value to customers

Which of the following is NOT one of the 4 P's of marketing?

Public Relations

Why is market research important in marketing?

To understand the target market and make informed decisions

What does the 'Place' element of marketing refer to?

The distribution channels used to make the product available

Which of the following is NOT a part of the marketing process?

Increasing operational costs

What is the role of promotion in marketing?

All communication and marketing activities used to promote a product or service

Which element of marketing involves understanding target market, competition, and consumer behavior?

Market research

What does the 'Price' element of marketing refer to?

Amount customers are willing to pay for a product or service

'Designing, developing, and producing a product or service that meets the needs of the target market' is associated with which element of marketing?

'Product'

Learn the basic concepts of marketing including the creation, communication, and delivery of value to customers. Understand the importance of identifying customer needs, increasing sales and profits, and building brand awareness.

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