Introduction to Marketing
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Questions and Answers

What is the main goal of marketing?

  • To create, communicate, and deliver value to customers (correct)
  • To solely focus on product development
  • To increase operational efficiency
  • To reduce costs

    • Which of the following is NOT one of the 4 P's of marketing?

  • Product
  • Price
  • Public Relations (correct)
  • Place

    • Why is market research important in marketing?

  • To increase production costs
  • To understand the target market and make informed decisions (correct)
  • To ignore customer needs
  • To reduce product quality

    • What does the 'Place' element of marketing refer to?

    <p>The distribution channels used to make the product available</p> Signup and view all the answers

    Which of the following is NOT a part of the marketing process?

    <p>Increasing operational costs</p> Signup and view all the answers

    What is the role of promotion in marketing?

    <p>All communication and marketing activities used to promote a product or service</p> Signup and view all the answers

    Which element of marketing involves understanding target market, competition, and consumer behavior?

    <p>Market research</p> Signup and view all the answers

    What does the 'Price' element of marketing refer to?

    <p>Amount customers are willing to pay for a product or service</p> Signup and view all the answers

    'Designing, developing, and producing a product or service that meets the needs of the target market' is associated with which element of marketing?

    <p>'Product'</p> Signup and view all the answers

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