Introduction to Marketing - BBA First Year

Promoting services of professionals like doctors, lawyers, or electricians, and services like banking, insurance, and transportation.

Promoting concepts or beliefs to change people's behavior or perceptions, like public health campaigns.

Promoting individuals, such as politicians, actors, or artists, to increase their public image.

Promoting non-profit organizations or companies to raise awareness about their cause and activities.

Promoting locations for tourism or other purposes, such as historical sites or resorts.

Promoting special events, such as trade fairs or entertainment shows.

Promoting activities that create memorable and enjoyable experiences for customers, like amusement park rides.

Promoting real estate properties like plots, homes, and commercial spaces.

A marketing approach that considers all aspects of the business and its environment, recognizing the interconnectedness of all marketing strategies.

A basic requirement for survival or well-being, like food or shelter.

A desire or preference for a specific product or service, driven by personal choices.

The combination of wanting something and the ability and willingness to pay for it.

Any tangible item or intangible service that satisfies a need or want.

Building connections and interactions with customers and stakeholders.

The act of giving something of value in return for another thing of value.

The benefit or satisfaction a customer receives from using a product or service.

The value added to a product by transportation because it makes it available at a convenient location for the consumer.

Direct interaction between a salesperson and a customer, where they communicate the product's benefits and get immediate feedback.

Non-personal communication designed to promote a product or service to a wider audience.

The process of providing customers with credit facilities to purchase products, often offered by businesses to boost sales.

The inherent uncertainty in every stage of the marketing process, from planning to after-sales service, due to factors like demand shifts and unexpected events.

A marketing philosophy that prioritizes efficient production and low costs over customer satisfaction.

A marketing philosophy that emphasizes making the best possible product, assuming customers will value quality above everything else.

The sacrifices made to acquire a product or service, including price, time, and effort.

The level of contentment or pleasure a customer experiences after using a product or service.

The process of exchanging products or services for money or something of value.

The transfer of ownership or rights related to a product or service from the seller to the buyer.

Building and maintaining long-term relationships with customers, recognizing repeat customers contribute more revenue.

Connections between individuals, organizations, and entities in the business environment.

An individual or organization responsible for creating, promoting, and selling products or services.

Someone who purchases a product for their own use and cannot resell it, but might use it for their livelihood.

Someone who buys something from a seller in exchange for money or something else of value.

Surpassing a customer's expectations, creating a positive emotional reaction, and leading to positive word-of-mouth.

An ongoing positive relationship between a customer and a business, resulting in repeat purchases and choosing the company over competitors.

Activities aiming to facilitate transactions by identifying and meeting customer needs.

An environment where goods and services are exchanged, facilitating transactions between buyers and sellers.

A place where buyers and sellers interact to exchange goods and services. It's where demand meets supply.

Marketing is a company's strategic approach to creating and promoting value for customers. The Market is the actual place or area where this value exchange happens.

This market targets individual consumers for their personal needs and wants. It's where you buy your everyday goods.

This market focuses on businesses buying goods and services for their operations. Think of companies buying supplies or equipment.

This market involves selling products and services across national borders. It's where businesses sell to consumers and companies worldwide.

This market focuses on organizations serving a social cause, not for profit. They offer services or products to help others.

This business model combines both physical stores (bricks) and online presence (clicks) to reach customers. Think of businesses selling both in stores and online.

A business that offers products both in physical locations and online. Wal-Mart is a great example.