Introduction to Digital Marketing
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Questions and Answers

What is the primary goal of Digital PR?

  • Increase brand awareness through positive external mentions (correct)
  • Enhance customer engagement through social media posts
  • Boost sales through paid advertising
  • Improve website ranking through PPC ads

    • Which type of media includes ads that can't be executed for free?

  • Paid media (correct)
  • Shared media
  • Earned media
  • Owned media

    • What does Digital Partnerships involve?

  • Paid ads on social media
  • Email marketing campaigns
  • Collaborative promotions on third-party sites (correct)
  • Influencer marketing tactics

    • Which form of marketing focuses on online banners and video ads?

    <p>Display Advertising</p> Signup and view all the answers

    What does Digital Messaging primarily include?

    <p>Email marketing</p> Signup and view all the answers

    Which type of marketing involves balancing paid and earned media strategies?

    <p>Social Media Marketing</p> Signup and view all the answers

    In the context of digital marketing, what is the purpose of traditional advertising?

    <p>To boost brand awareness through non-digital channels</p> Signup and view all the answers

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