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Questions and Answers
Which of the following is NOT a learning objective discussed in the text?
Which of the following is NOT a learning objective discussed in the text?
- To discuss the significance of Digital Marketing
- To understand the domain of Digital Marketing
- To explain the concept of Digital Marketing
- To discuss the digital marketing scenario in India (correct)
What is the projected percentage of Indian population using the internet by 2021?
What is the projected percentage of Indian population using the internet by 2021?
- 19%
- 30%
- 68%
- 59% (correct)
What is the definition of Digital Marketing according to the text?
What is the definition of Digital Marketing according to the text?
- The process of marketing products and services using traditional distribution channels
- The practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner (correct)
- The practice of promoting products and services using traditional marketing techniques
- The process of marketing products and services by using the internet and digital devices
What is the projected number of smartphone users in 2017 compared to 2011?
What is the projected number of smartphone users in 2017 compared to 2011?
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What is the percentage of social media penetration in the third quarter of 2017?
What is the percentage of social media penetration in the third quarter of 2017?
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What is the expected number of internet users in India in 2017 compared to 2013?
What is the expected number of internet users in India in 2017 compared to 2013?
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What is the projected increase in smartphone users from 2011 to 2017?
What is the projected increase in smartphone users from 2011 to 2017?
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What is the expected price range of mobile phones in 2017?
What is the expected price range of mobile phones in 2017?
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What is the percentage of social media penetration in India in the third quarter of 2017?
What is the percentage of social media penetration in India in the third quarter of 2017?
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What is the definition of Digital Marketing according to the text?
What is the definition of Digital Marketing according to the text?
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