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Questions and Answers
What is the main objective of the digital marketing activity described in the text?
What is the main objective of the digital marketing activity described in the text?
- To maintain customer retention
- To gain consumer insights
- To establish the organization’s expertise (correct)
- To provide exceptional customer service
What does the term 'retention' refer to in the context of digital marketing?
What does the term 'retention' refer to in the context of digital marketing?
- Purchasing a product or service for the first time
- Engaging with the organization’s digital marketing
- Gaining customer insights
- Maintaining customers (correct)
Which aspect characterizes customers who feel loyal to an organization according to the text?
Which aspect characterizes customers who feel loyal to an organization according to the text?
- Engagement with social media
- Opening marketing emails
- Preference for buying from a competitive product
- Continuing to purchase despite marketing strategies (correct)
What is one of the factors that influence digital consumers according to the text?
What is one of the factors that influence digital consumers according to the text?
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In which stage of the digital marketing funnel does the customer re-engage to consider your brand, product, or service again?
In which stage of the digital marketing funnel does the customer re-engage to consider your brand, product, or service again?
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Study Notes
- Digital Marketing: promoting valuable offerings online through various channels
- Digital Marketing Channels: Email Marketing, Website Marketing, Social Media Marketing, Mobile Marketing, Smart-Environment Marketing
- Traditional Marketing Mix: Product, Place, Promotion, Price
- Product: offerings include goods, services, and ideas
- Place: providing product at consumer's preferred time and location
- Promotion: communication value through digital marketing methods
- Price: covers what consumers exchange for product
- 7 As of Digital Marketing: Add Value, Allure, Advance, Adapt, Associate, Abide, Analyze
- Add Value: for consumer, organization, and society
- Allure: value for consumer, organization, and society
- Advance: keep consumers moving, provide help, anticipate consumer actions
- Adapt: adjust to environment, change based on consumer behavior, be flexible, make quick adjustments
- Associate: make meaningful connections, engage intentionally, earn brand affiliation
- Abide: follow customer preferences, laws, ethical considerations, respect privacy, implement cybersecurity measures
- Digital Marketing Objectives: Conversion, Gain Customer Insights, Enhance Retention and Loyalty, Establish Expertise, Provide Interactive Sales and Exceptional Customer Service, Build Brand Image, Reputation and Trust, Provide Information
- Consumer: purchases or uses offerings, influences: digital culture, group influences, digital influencers
- Digital Marketing Funnel: Awareness and Engagement, Consideration, Remarketing, Conversion, Retention.
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