Digital Marketing Channels and Strategies Quiz

Digital Marketing

• Digital marketing includes email, social media, and web-based advertising, as well as text and multimedia messages as a marketing channel.
• Digital marketing uses the internet and information technology to expand and improve traditional marketing functions.
• It is a marketing activity that includes branding, using various web-based media such as blogs, websites, e-mail, Ad words, or social networks.

Background of the Study

• The study aims to know the growing importance of digital marketing in the modern business landscape.
• There is a lack of awareness among Grade 12 ABM students about the effectiveness and relevance of digital marketing as a promotional strategy.
• This lack of awareness may hinder their ability to adapt to digital marketing trends and utilize online platforms effectively to promote products or services.

Research Questions

• What is the level of awareness of Grade 12 ABM students on digital marketing in terms of social media, advertising, and blog?
• What are the most used social media platforms in digital marketing?
• What proposed video can be developed to enhance the awareness of digital marketing among students?

Significance of the Study

• The study is significant because it will provide knowledge about digital marketing to Grade 12 ABM students, teachers, and future researchers.
• It will help students understand how and where digital marketing is used.
• It will provide cross-reference data for future researchers.

Scope and Delimitations of the Study

• The study will investigate and understand the knowledge, perceptions, and attitudes of Grade 12 ABM students towards digital marketing.
• It will assess the level of awareness among Grade 12 ABM students regarding various aspects of digital marketing, such as social media marketing, email marketing, search engine optimization (SEO), content marketing, and other related strategies.

Test your knowledge on digital marketing channels, strategies, and definitions. Explore various topics including email, social media, web-based advertising, and traditional marketing functions in the digital era.