10 Questions
What are some channels included in digital marketing according to ABM Grade 12 students?
Organic search, social media, paid ads, and other web-based mediums such as your website
According to Urban et.al 2004, what does digital marketing use to expand and improve traditional marketing functions?
The internet and information technology
What are some examples of web-based media mentioned in the text that are used in digital marketing?
Blogs, websites, e-mail, Ad words, or social networks
How is digital marketing related to terms like 'interactive marketing', 'one-to-one marketing', and 'e-marketing'?
Closely related
What does digital marketing aim to create and connect between companies and consumers?
Dialogue
What is the significance of the study for Grade 12 ABM students?
It will be helpful for them to have knowledge about digital marketing and understand how and where it is used.
What is the significance of the study for teachers?
It will give them knowledge to help their students become more knowledgeable about digital marketing.
What is the significance of the study for future researchers?
The ideas presented can be used as reference data for conducting new research.
What is the scope of the study regarding Grade 12 ABM students' awareness of digital marketing?
The study pertains to investigating and understanding the knowledge, perceptions, and attitudes of Grade 12 ABM students towards digital marketing.
What does Chapter II of the study focus on?
It focuses on the review of related literature, theories, and studies related to digital marketing.
Study Notes
Digital Marketing
- Digital marketing includes email, social media, and web-based advertising, as well as text and multimedia messages as a marketing channel.
- Digital marketing uses the internet and information technology to expand and improve traditional marketing functions.
- It is a marketing activity that includes branding, using various web-based media such as blogs, websites, e-mail, Ad words, or social networks.
Background of the Study
- The study aims to know the growing importance of digital marketing in the modern business landscape.
- There is a lack of awareness among Grade 12 ABM students about the effectiveness and relevance of digital marketing as a promotional strategy.
- This lack of awareness may hinder their ability to adapt to digital marketing trends and utilize online platforms effectively to promote products or services.
Research Questions
- What is the level of awareness of Grade 12 ABM students on digital marketing in terms of social media, advertising, and blog?
- What are the most used social media platforms in digital marketing?
- What proposed video can be developed to enhance the awareness of digital marketing among students?
Significance of the Study
- The study is significant because it will provide knowledge about digital marketing to Grade 12 ABM students, teachers, and future researchers.
- It will help students understand how and where digital marketing is used.
- It will provide cross-reference data for future researchers.
Scope and Delimitations of the Study
- The study will investigate and understand the knowledge, perceptions, and attitudes of Grade 12 ABM students towards digital marketing.
- It will assess the level of awareness among Grade 12 ABM students regarding various aspects of digital marketing, such as social media marketing, email marketing, search engine optimization (SEO), content marketing, and other related strategies.
Test your knowledge on digital marketing channels, strategies, and definitions. Explore various topics including email, social media, web-based advertising, and traditional marketing functions in the digital era.
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