Introduction to Consumer Behaviour
Explore what drives consumer choices! This content covers the basics of consumer behaviour, including the factors influencing decisions. Learn about the consumer decision-making process from recognizing a need to post-purchase behaviour.
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Start with a quiz
Answer from memory first, then use the existing quiz review flow for anything you miss.
Activities
Quiz10 Questions
Flashcards10 Cards
Study Notes1 Note
Modules
Learn in sequence
Start with the earlier modules and work forward. Each one builds on the last, so the course gets more advanced as you go.
Introduction to Consumer Behaviour
Quiz • 10 Questions
Introduction to Consumer Behaviour - Flashcards
Flashcards • 10 Cards
Study Notes
7 min • Summary
Materials
List of Questions10 questions
- Question 1
- Sociology
- Psychology
- Astrology
- Economics
- Question 2
- Evaluation of Alternatives
- Purchase Decision
- Information Search
- Need Recognition
- Question 3
- Social Class
- Occupation
- Family
- Reference Groups
- Question 4
- Extreme satisfaction with a product
- Buyer's remorse or discomfort after a purchase
- The desire to purchase more items
- Strong brand loyalty developed over time
- Question 5
- Economic Situation
- Occupation
- Lifestyle
- Personality
- Question 6
- Dissonance-Reducing Buying Behaviour
- Variety-Seeking Buying Behaviour
- Complex Buying Behaviour
- Habitual Buying Behaviour
- Question 7
- Beliefs
- Motivation
- Perception
- Learning
- Question 8
- Interest
- Adoption
- Evaluation
- Trial
- Question 9
- New Task
- Modified Rebuy
- Routine Reorder
- Straight Rebuy
- Question 10
- Buyers, influencers, and gatekeepers
- Only the CEO and managers
- Customers and competitors
- Users, friends, and family
List of Flashcards10 flashcards
- Card 1HintIt's about understanding why people make certain purchasing choices.Memory TipThink 'Consumer Choices'
- Card 2HintWhat starts the whole buying process?Memory TipGap between 'now' and 'want'
- Card 3HintWhat do you do after realizing you need something?Memory TipSeeking knowledge
- Card 4HintYou've got options, now what?Memory TipComparing the choices
- Card 5HintWhat happens after you buy something?Memory TipAfter-buy feelings
- Card 6HintThink about the shared beliefs of a large group of people.Memory TipSocietal norms
- Card 7HintThe people you look up to or associate with.Memory TipPeer influence
- Card 8HintWhat drives you to act?Memory TipInner drive
- Card 9HintBuying a house or a car often involves this type of behavior.Memory TipBig, thoughtful purchases
- Card 10HintThink about simply ordering the same office supplies again.Memory TipRoutine reorder