Introduction to Business Analytics and Marketing Metrics Quiz
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Questions and Answers

What does business analytics combine into one field?

  • Data, marketing strategies, statistical analysis, and computer-based models
  • Data, information technology, statistical analysis, quantitative methods, and computer-based models (correct)
  • Data, research methods, computer programming, and business intelligence
  • Data, information technology, computer programming, and business performance

What is the primary purpose of business analytics?

  • To analyze consumer behavior using business intelligence and statistical analysis
  • To enhance marketing strategies for businesses using computer-based models
  • To develop new insights and understanding of business performance based on data and statistical methods (correct)
  • To improve decision-making based on personal guesses rather than evidence

How is business analytics used by companies committed to data-driven decision-making?

  • To explore an organization's data with emphasis on statistical analysis (correct)
  • To ignore statistical analysis and rely on intuition for decision-making
  • To analyze data without considering statistical methods
  • To solely rely on personal guesses for making decisions

Which technologies are used to solve business issues through the use of statistical models and data analysis?

<p>Business analytics (C)</p> Signup and view all the answers

What does business analytics refer to?

<p>The statistical analysis of the data a business has acquired in order to make evidence-based decisions (C)</p> Signup and view all the answers

What is the science of analyzing data to find out patterns that will be helpful in developing strategies?

<p>Business analytics (D)</p> Signup and view all the answers

What is the primary focus of analytics?

<p>Evolving with availability of newer and better technologies (C)</p> Signup and view all the answers

What was the initial application of operations research?

<p>Conducting military operations (B)</p> Signup and view all the answers

How has management science evolved over time?

<p>Into business intelligence (A)</p> Signup and view all the answers

What is one of the uses of business analytics in combatting fraud?

<p>Spotting potentially fraudulent purchases by looking at previous consumer transactions (B)</p> Signup and view all the answers

What does business analytics enable businesses to study and foresee utilizing in the text?

<p>Upcoming market trends (B)</p> Signup and view all the answers

What impact does business analytics have on the functioning of an organization based on the text?

<p>Impacting the functioning of the whole organization (B)</p> Signup and view all the answers

What does business analytics aim to eliminate based on the text?

<p>Guesswork (D)</p> Signup and view all the answers

What is the root of business analytics' evolution based on the text?

<p>Operations research (D)</p> Signup and view all the answers

What did management science evolve into based on the text?

<p>Business intelligence (D)</p> Signup and view all the answers

What can businesses get insight into using business analytics, according to the text?

<p>Customer behavior (B)</p> Signup and view all the answers

Business Analytics combines data, information technology, statistical analysis, quantitative methods, and computer-based models to provide decisionmakers with all the possible scenarios to make a well-thought and researched ______.

<p>decision</p> Signup and view all the answers

Business analytics refers to the skills, technologies, and practices for continuously developing new insights and understanding of business performance based on ______ and statistical methods.

<p>data</p> Signup and view all the answers

Business analytics is the practice of exploration of an organization’s data with emphasis on ______ analysis.

<p>statistical</p> Signup and view all the answers

A combination of data analytics, business intelligence, and computer programming, business analytics is the science of analyzing data to find out ______ that will be helpful in developing strategies.

<p>patterns</p> Signup and view all the answers

Business analytics enables companies committed to data-driven decision-making to make decisions that are based on ______ rather than a guess.

<p>evidence</p> Signup and view all the answers

Business analytics is used by companies committed to data-driven decision-making to provide insights into developing ______.

<p>strategies</p> Signup and view all the answers

DATA ANALYTICS is commonly thought of as the science of analysis that has been mechanized by a variety of clever statistical techniques and ______ learning algorithms.

<p>machine</p> Signup and view all the answers

Business analytics has been in existence since a very long time and has evolved with the availability of newer and better ______.

<p>technologies</p> Signup and view all the answers

Operations research was an analytical way to look at data to conduct ______ operations.

<p>military</p> Signup and view all the answers

Over some time, this technique started getting utilized for ______.

<p>business</p> Signup and view all the answers

Operations research evolved into ______ science.

<p>management</p> Signup and view all the answers

Business operations frequently experience challenges that need to be resolved, which necessitates stopping all other business ______.

<p>operations</p> Signup and view all the answers

This significantly lowers the rate of production and causes a large ______.

<p>loss</p> Signup and view all the answers

Analytics are a tool the businesses utilize to maintain their client ______.

<p>relationships</p> Signup and view all the answers

Utilizing analytics in business also enables you to study current industry trends and ______ future ones, even before other businesses do.

<p>foresee</p> Signup and view all the answers

It may lower the price associated with producing ______.

<p>goods</p> Signup and view all the answers

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