Podcast
Questions and Answers
What are the common methods of qualitative research mentioned in the text?
What are the common methods of qualitative research mentioned in the text?
- Sampling, hypothesis testing, and data collection
- Interviews, text analysis, and observations (correct)
- Statistical analysis, data mining, and regression modeling
- Surveys, experiments, and questionnaires
When is qualitative research used in the business research process?
When is qualitative research used in the business research process?
- During problem discovery and definition
- When quantitative research is not applicable (correct)
- For estimating return on investment (ROI)
- For analyzing production costs and time
What is the unit of analysis for the research question related to the impact of new technology on the existing workforce?
What is the unit of analysis for the research question related to the impact of new technology on the existing workforce?
- Production line or product type
- Increased manufacturing material
- Individual needs (correct)
- Firm's situation
Which term refers to qualitative research allowing elaborate interpretations of phenomena without numerical measurement?
Which term refers to qualitative research allowing elaborate interpretations of phenomena without numerical measurement?
What are the symptoms mentioned in Example C of the firm's situation?
What are the symptoms mentioned in Example C of the firm's situation?
In which phase of the business research process is qualitative research involved in planning a sample?
In which phase of the business research process is qualitative research involved in planning a sample?
What are the relevant variables mentioned for the research question about estimating ROI of the new technology?
What are the relevant variables mentioned for the research question about estimating ROI of the new technology?
What is a key use of qualitative research according to the text?
What is a key use of qualitative research according to the text?
What type of research studies human experiences through interviews or text?
What type of research studies human experiences through interviews or text?
Which of the following techniques is used for unstructured, free-flowing group interviews involving 6 to 10 people?
Which of the following techniques is used for unstructured, free-flowing group interviews involving 6 to 10 people?
Which research approach involves theory building and deeper explanations of phenomena through interviews?
Which research approach involves theory building and deeper explanations of phenomena through interviews?
What is the primary focus of ethnography in research?
What is the primary focus of ethnography in research?
Which technique involves asking questions in a predetermined order with similar content and duration of interviews?
Which technique involves asking questions in a predetermined order with similar content and duration of interviews?
Which research technique uses thematic apperception tests?
Which research technique uses thematic apperception tests?
What distinguishes grounded theory from other qualitative research approaches?
What distinguishes grounded theory from other qualitative research approaches?
Which type of interview involves questions decided on-the-spot and can cover topics beyond the study's focus?
Which type of interview involves questions decided on-the-spot and can cover topics beyond the study's focus?
What distinguishes Case studies from other qualitative research approaches?
What distinguishes Case studies from other qualitative research approaches?
