Firm’s Situation Analysis and Relevant Variables Quiz
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Questions and Answers

What are the common methods of qualitative research mentioned in the text?

  • Sampling, hypothesis testing, and data collection
  • Interviews, text analysis, and observations (correct)
  • Statistical analysis, data mining, and regression modeling
  • Surveys, experiments, and questionnaires
  • When is qualitative research used in the business research process?

  • During problem discovery and definition
  • When quantitative research is not applicable (correct)
  • For estimating return on investment (ROI)
  • For analyzing production costs and time
  • What is the unit of analysis for the research question related to the impact of new technology on the existing workforce?

  • Production line or product type
  • Increased manufacturing material
  • Individual needs (correct)
  • Firm's situation
  • Which term refers to qualitative research allowing elaborate interpretations of phenomena without numerical measurement?

    <p>Exploratory</p> Signup and view all the answers

    What are the symptoms mentioned in Example C of the firm's situation?

    <p>Shrinking profit margins and rising production costs</p> Signup and view all the answers

    In which phase of the business research process is qualitative research involved in planning a sample?

    <p>Planning a research design</p> Signup and view all the answers

    What are the relevant variables mentioned for the research question about estimating ROI of the new technology?

    <p>Production time, material usage, and employee productivity</p> Signup and view all the answers

    What is a key use of qualitative research according to the text?

    <p>To develop a deep understanding of phenomena</p> Signup and view all the answers

    What type of research studies human experiences through interviews or text?

    <p>Phenomenology</p> Signup and view all the answers

    Which of the following techniques is used for unstructured, free-flowing group interviews involving 6 to 10 people?

    <p>Focus Group Interview</p> Signup and view all the answers

    Which research approach involves theory building and deeper explanations of phenomena through interviews?

    <p>Grounded Theory</p> Signup and view all the answers

    What is the primary focus of ethnography in research?

    <p>Participant observation of cultures</p> Signup and view all the answers

    Which technique involves asking questions in a predetermined order with similar content and duration of interviews?

    <p>Structured Interviews</p> Signup and view all the answers

    Which research technique uses thematic apperception tests?

    <p>Projective Research Techniques</p> Signup and view all the answers

    What distinguishes grounded theory from other qualitative research approaches?

    <p>Theory building and deeper explanations of phenomena</p> Signup and view all the answers

    Which type of interview involves questions decided on-the-spot and can cover topics beyond the study's focus?

    <p>Unstructured Interviews</p> Signup and view all the answers

    What distinguishes Case studies from other qualitative research approaches?

    <p>Studies a specific person/group/organization</p> Signup and view all the answers

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