16 Questions
What is the meaning of the word 'advertising' according to the lesson?
To turn the minds of towards
Which author defined advertising as 'any paid form of non-personal presentation and promotion'?
American Marketing Association
What does advertising consist of, according to William J. Stanton?
Non-personal, sponsor-identified, paid-for message about a product or organization
What is the primary purpose of advertising?
To present non-personal, paid-for messages about products or organizations
In what way is advertising used according to the lesson?
To communicate business information to present and prospective customers
What is the origin of the word 'advertising' according to the lesson?
'Advertere' meaning to turn the minds of towards
What is the primary purpose of advertising?
To inform the buyers about the benefits of the product
According to the American Marketing Association, how is advertising defined?
Non-personal presentation of ideas, goods, and services by an identified sponsor
Which feature of advertising aims to create a favorable attitude resulting in favorable actions?
Persuasion
What distinguishes advertising from personal selling?
Advertising lacks personal appeal and is meant for all
In what way does advertising facilitate consumer choice?
By enabling consumers to purchase goods as per their budget and choice
What does an identified sponsor in advertising refer to?
An individual or a firm who pays for the advertisement
Why is advertising considered a means of mass communication?
Because it reaches the masses and is non-personal in nature
What aspect differentiates salesmanship from advertising?
Salesmanship involves direct personal appeal while advertising does not
According to Gardner, what role has advertising acquired in relation to mass production?
Necessitating mass production
What does true advertising attempt to achieve in terms of profits?
Promoting sales without increasing the cost of the product
This quiz covers the introductory concepts of advertising, including definitions, features, objectives, and importance. It also delves into the role of advertising in the marketing mix and society. After completing this lesson, students will have a comprehensive understanding of the meaning, nature, and features of advertising.
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