Introduction to Advertising: Objectives and Features
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Questions and Answers

What is the meaning of the word 'advertising' according to the lesson?

  • To communicate business information
  • To attract customers
  • To turn the minds of towards (correct)
  • To present personal messages

    • Which author defined advertising as 'any paid form of non-personal presentation and promotion'?

  • William J. Stanton
  • Present and prospective customers
  • American Marketing Association (correct)
  • Organization

    • What does advertising consist of, according to William J. Stanton?

  • Personal messages about a product
  • Non-personal, sponsor-identified, paid-for message about a product or organization (correct)
  • Communicating business information
  • Paid form of non-personal presentation and promotion

    • What is the primary purpose of advertising?

    <p>To present non-personal, paid-for messages about products or organizations</p> Signup and view all the answers

    In what way is advertising used according to the lesson?

    <p>To communicate business information to present and prospective customers</p> Signup and view all the answers

    What is the origin of the word 'advertising' according to the lesson?

    <p>'Advertere' meaning to turn the minds of towards</p> Signup and view all the answers

    What is the primary purpose of advertising?

    <p>To inform the buyers about the benefits of the product</p> Signup and view all the answers

    According to the American Marketing Association, how is advertising defined?

    <p>Non-personal presentation of ideas, goods, and services by an identified sponsor</p> Signup and view all the answers

    Which feature of advertising aims to create a favorable attitude resulting in favorable actions?

    <p>Persuasion</p> Signup and view all the answers

    What distinguishes advertising from personal selling?

    <p>Advertising lacks personal appeal and is meant for all</p> Signup and view all the answers

    In what way does advertising facilitate consumer choice?

    <p>By enabling consumers to purchase goods as per their budget and choice</p> Signup and view all the answers

    What does an identified sponsor in advertising refer to?

    <p>An individual or a firm who pays for the advertisement</p> Signup and view all the answers

    Why is advertising considered a means of mass communication?

    <p>Because it reaches the masses and is non-personal in nature</p> Signup and view all the answers

    What aspect differentiates salesmanship from advertising?

    <p>Salesmanship involves direct personal appeal while advertising does not</p> Signup and view all the answers

    According to Gardner, what role has advertising acquired in relation to mass production?

    <p>Necessitating mass production</p> Signup and view all the answers

    What does true advertising attempt to achieve in terms of profits?

    <p>Promoting sales without increasing the cost of the product</p> Signup and view all the answers

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