Questions and Answers
What was Andrew Taylor's aim for his company Brothaboy?
To inspire Indigenous students to finish Year 12 and support their career paths.
In which Australian state did Andrew establish his business?
Western Australia
What types of design work does Andrew undertake?
What project involved a collaboration with footwear company Concave?
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What is the significance of the warm-up jerseys designed by Andrew for the Melbourne Demons?
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Which international mega star did Andrew engage with for fashion shows?
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What inspired Andrew's designs for the jerseys?
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Study Notes
Andrew Taylor and Brothaboy
- Andrew Taylor founded the Indigenous fashion label Brothaboy as a hobby in 2008, transforming it into a business by 2012 in Western Australia.
- The brand aims to inspire Indigenous students to complete Year 12 and pursue careers in business, retail, design, or multimedia.
- Brothaboy seeks to authentically tell the stories of Indigenous players by incorporating art styles reflective of their home states, creating a visual unity among diverse tribal groups.
Cultural Design Practices
- Taylor evolves culturally appropriate design by integrating symbols and messages associated with the totems of players and staff, showcasing their diverse heritage.
- His designs for the Melbourne Demons football club included jerseys that represented both Indigenous players and staff, emphasizing community connection.
Notable Design Projects
- Andrew has collaborated on various significant projects, including major AFL teams, creating jersey and product designs such as:
- The warm-up jersey for the Melbourne Demons, which was informed by extensive research into the players’ and staff’s backgrounds.
- The first commercially produced Dreamtime-inspired football boots in partnership with Concave, recognizing First Nations athletes.
Partnerships and Influence
- Taylor’s design work extends beyond fashion, including partnerships with international companies such as And1 and participation in prestigious fashion shows like the Mercedes Benz Fashion Show in Jakarta.
- His work aims to celebrate and acknowledge the contributions of First Nations peoples, fostering a greater appreciation for their culture and heritage in sports and fashion realms.
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Description
Explore the insights of Andrew Taylor, founder of the Indigenous fashion label Brothaboy. This interview discusses the cultural inspirations drawn from the heritage of players and staff, showcasing how design practices evolve to be culturally appropriate.
