10 Questions
What is a characteristic of the Trough of Disillusionment phase?
Experiments and implementations fail to deliver
During which phase do second- and third-generation products appear?
Slope of Enlightenment
What is a benefit of using Hype Cycles?
To separate hype from real drivers of commercial promise
What is a characteristic of the Plateau of Productivity phase?
Mainstream adoption starts to take off
What is another benefit of using Hype Cycles?
To reduce the risk of technology investment decisions
What is the primary purpose of Gartner Hype Cycles?
To graphically represent the maturity and adoption of technologies and applications
What is the first phase of a technology's life cycle in a Hype Cycle?
Innovation Trigger
What is a key characteristic of the Peak of Inflated Expectations phase in a Hype Cycle?
Early publicity produces a number of success stories and failures
Why might an executive decide to wait for further maturation of an emerging technology?
Because there are too many unanswered questions around the commercial viability of the technology
What is the benefit of being an early adopter of an emerging technology?
The potential to reap the rewards of early adoption, if the investment pays off
Study Notes
Interpreting Technology Hype
- Gartner Hype Cycles provide a graphical representation of the maturity and adoption of technologies and applications, helping to identify their commercial viability and potential to solve real business problems.
Phases of a Technology's Life Cycle
- Innovation Trigger: A potential technology breakthrough sparks significant publicity, often with no usable products and unproven commercial viability.
- Peak of Inflated Expectations: Early success stories and media interest trigger action from some companies, but many do not take action, and failures are common.
- Trough of Disillusionment: Interest wanes as experiments and implementations fail, and producers of the technology either shake out or fail.
- Slope of Enlightenment: More instances of the technology's benefits emerge, and second- and third-generation products appear from technology providers.
- Plateau of Productivity: Mainstream adoption takes off, and the technology's broad market applicability and relevance are clear.
Using Hype Cycles
- Clients use Hype Cycles to educate themselves about the promise of emerging technologies within their industry and risk appetite.
- Hype Cycles help separate hype from real drivers of commercial promise, reduce the risk of technology investment decisions, and compare business value with objective analysis from IT analysts.
- Three approaches to using Hype Cycles: early adoption, moderate approach, or waiting for further maturation.
Understand the phases of a technology's life cycle, from innovation trigger to plateau of productivity, and how to identify their commercial viability.
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