Podcast
Questions and Answers
What is a characteristic of the Trough of Disillusionment phase?
What is a characteristic of the Trough of Disillusionment phase?
During which phase do second- and third-generation products appear?
During which phase do second- and third-generation products appear?
What is a benefit of using Hype Cycles?
What is a benefit of using Hype Cycles?
What is a characteristic of the Plateau of Productivity phase?
What is a characteristic of the Plateau of Productivity phase?
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What is another benefit of using Hype Cycles?
What is another benefit of using Hype Cycles?
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What is the primary purpose of Gartner Hype Cycles?
What is the primary purpose of Gartner Hype Cycles?
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What is the first phase of a technology's life cycle in a Hype Cycle?
What is the first phase of a technology's life cycle in a Hype Cycle?
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What is a key characteristic of the Peak of Inflated Expectations phase in a Hype Cycle?
What is a key characteristic of the Peak of Inflated Expectations phase in a Hype Cycle?
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Why might an executive decide to wait for further maturation of an emerging technology?
Why might an executive decide to wait for further maturation of an emerging technology?
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What is the benefit of being an early adopter of an emerging technology?
What is the benefit of being an early adopter of an emerging technology?
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Study Notes
Interpreting Technology Hype
- Gartner Hype Cycles provide a graphical representation of the maturity and adoption of technologies and applications, helping to identify their commercial viability and potential to solve real business problems.
Phases of a Technology's Life Cycle
- Innovation Trigger: A potential technology breakthrough sparks significant publicity, often with no usable products and unproven commercial viability.
- Peak of Inflated Expectations: Early success stories and media interest trigger action from some companies, but many do not take action, and failures are common.
- Trough of Disillusionment: Interest wanes as experiments and implementations fail, and producers of the technology either shake out or fail.
- Slope of Enlightenment: More instances of the technology's benefits emerge, and second- and third-generation products appear from technology providers.
- Plateau of Productivity: Mainstream adoption takes off, and the technology's broad market applicability and relevance are clear.
Using Hype Cycles
- Clients use Hype Cycles to educate themselves about the promise of emerging technologies within their industry and risk appetite.
- Hype Cycles help separate hype from real drivers of commercial promise, reduce the risk of technology investment decisions, and compare business value with objective analysis from IT analysts.
- Three approaches to using Hype Cycles: early adoption, moderate approach, or waiting for further maturation.
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Description
Understand the phases of a technology's life cycle, from innovation trigger to plateau of productivity, and how to identify their commercial viability.
