Internet's Role in Tourism Entrepreneurship
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Questions and Answers

What is one primary reason the internet significantly influences the hospitality and tourism industries?

  • It provides a default practice for searching destinations and options. (correct)
  • It allows travelers to share their experiences through social media.
  • It acts as a platform for traditional marketing campaigns.
  • It offers a physical space for hotels to showcase their services.

How does technopreneurship differ from traditional entrepreneurship?

  • It operates in a technology-intensive context and utilizes tech for solutions. (correct)
  • It focuses more on market research than innovation.
  • It doesn't involve any form of risk-taking.
  • It relies solely on existing business models for success.

In what way should hospitality brands optimize guest experiences?

  • By reducing the availability of online booking options.
  • By enhancing experiences from pre-booking to post-stay. (correct)
  • By improving their physical location and aesthetics.
  • By focusing only on post-stay feedback.

What is one characteristic of a technopreneur?

<p>They challenge existing practices and think differently. (C)</p> Signup and view all the answers

What is emphasized as a key premise for the flourishing of the internet in tourism?

<p>The ease of communication and transparency of information. (B)</p> Signup and view all the answers

What role does the internet play in the guest life cycle in hospitality?

<p>It influences decision-making during and after their stay. (A)</p> Signup and view all the answers

What is a potential outcome of technopreneurship?

<p>Destruction of existing economic orders with new solutions. (A)</p> Signup and view all the answers

Why is technology crucial for the competitiveness of the hospitality industry?

<p>It enhances operational efficiency and effectiveness. (D)</p> Signup and view all the answers

What defines a Technopreneur?

<p>An entrepreneur focused on information technology (D)</p> Signup and view all the answers

Which of the following is an example of an IT-related product?

<p>Hardware (C)</p> Signup and view all the answers

What does e-commerce primarily enable for businesses?

<p>24/7 access to their store (A)</p> Signup and view all the answers

Which of the following describes e-tourism?

<p>Digitalization of the tourism industry (D)</p> Signup and view all the answers

Which of the following is NOT an advantage of e-tourism?

<p>Higher operational costs (A)</p> Signup and view all the answers

What is a critical characteristic of tourism products?

<p>They are time-constrained and perishable (B)</p> Signup and view all the answers

How can ICTs benefit tourism entrepreneurs?

<p>By enabling better management and communication (A)</p> Signup and view all the answers

What does tourism technology encompass?

<p>Various processes enhancing consumer options (B)</p> Signup and view all the answers

Which tourism service innovation allows users to select services at their convenience?

<p>British Airways online check-in (B)</p> Signup and view all the answers

What type of services does e-commerce typically provide?

<p>Online buying and selling (C)</p> Signup and view all the answers

What is a key benefit of dynamic packaging in tourism technology?

<p>Customization for consumers (D)</p> Signup and view all the answers

Which of the following is true about the role of ICTs in tourism companies?

<p>They improve both operational efficiency and customer interaction. (C)</p> Signup and view all the answers

What advantage does an e-commerce platform provide for consumers?

<p>Facilitated price comparisons (A)</p> Signup and view all the answers

Which is a notable example of an electronic travel agency?

<p>Expedia (A)</p> Signup and view all the answers

Which technology trend enhances operational efficiency and customer satisfaction in the hospitality industry?

<p>Adoption of AI for data analysis (A)</p> Signup and view all the answers

What is the primary purpose of digital concierges in hotels?

<p>To provide an interactive source for hotel information (B)</p> Signup and view all the answers

Which of the following describes the Internet of Things (IoT) in the hospitality context?

<p>Connects devices with an on and off switch to the Internet (D)</p> Signup and view all the answers

What advantage does using mobile hotel apps provide to the guest experience?

<p>Provides convenient features at guests’ fingertips (D)</p> Signup and view all the answers

How are chatbots contributing to the hospitality industry?

<p>Enabling efficient communication and bookings through programmed interactions (C)</p> Signup and view all the answers

What is a key feature of Whistle software in the hospitality industry?

<p>Allows SMS and mobile messaging communication (C)</p> Signup and view all the answers

Which of the following is NOT an advantage of using the internet for tourism and hospitality?

<p>Higher costs of promotional materials (C)</p> Signup and view all the answers

What is one of the social media trends mentioned for building brand awareness in hospitality?

<p>Utilizing social media as a customer service channel (C)</p> Signup and view all the answers

How can contemporary business systems in the tourism market improve through the internet?

<p>Through implementing various booking systems (A)</p> Signup and view all the answers

What does the implementation of mobile apps signify in the hospitality industry?

<p>A shift towards personalized customer service (C)</p> Signup and view all the answers

Which of the following is an example of how digital concierges can enhance customer experience?

<p>Providing driving directions and local recommendations (B)</p> Signup and view all the answers

What is a notable characteristic of artificial intelligence in the hospitality industry?

<p>It automates processes with minimal human intervention (B)</p> Signup and view all the answers

What role does efficient cooperation between partners play in hospitality services?

<p>It allows independent hotels to distribute their services effectively (A)</p> Signup and view all the answers

What is one of the main trends identified in the context of social media for hotels?

<p>Utilizing social media for inbound marketing (B)</p> Signup and view all the answers

Flashcards

Technopreneur

An entrepreneur who uses technology to create new products or services, challenging existing practices and systems.

Internet's role in tourism

The internet facilitates communication, information access, and online booking in the tourism industry, affecting guest decision-making throughout their travel experience.

Hospitality guest experience

The experience a guest has before, during, and after their stay at a hotel or destination, which should be optimized from pre-booking to post-stay.

Technopreneurship

Entrepreneurship focused on technology-intensive businesses and solutions; combining technology skills and entrepreneurial talent.

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Entrepreneur

Someone who identifies an opportunity, creates a product/service, and manages a business to achieve earnings and profit.

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Online booking

Using the internet to book hotel rooms, tours, or other travel-related services.

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Guest decision making

The process a guest takes to make decisions about travel, including destinations, accommodation, food, etc.

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E-entrepreneur

An entrepreneur leveraging the internet to start and operate their business.

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E-commerce

Buying and selling goods/services online, using computer networks.

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E-commerce (Communications)

Delivering goods, services, or information over the internet or other electronic mediums.

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E-commerce (Trade)

Facilitating online purchases and sales.

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E-commerce (Business Processes)

Conducting business electronically, replacing old processes.

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E-commerce (Service)

Providing online services at lower costs with better speed and quality for customers.

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E-tourism

Using information technology in the tourism industry, especially via the internet.

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E-tourism Advantages

Reduces seasonality, improves customer communication and sales.

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Tourism Technology

Travel technology or hospitality automation, including processes like dynamic packaging and security technology.

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Computer Reservation Systems (CRS)

Systems for managing reservations and travel information in businesses.

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Electronic Point of Sale (EPOS)

Electronic systems used to process sales transaction.

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ICTs (Information and Communication Technologies)

Electronic tools that help businesses manage information and communicate effectively.

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Dynamic Packaging

Creating customized travel packages based on customer needs.

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Electronic Travel Agencies (ETAs)

Online travel agencies that facilitate the purchase of travel products and services.

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Digital Concierge

A digital source for handling all hotel needs, like a smartphone app, video, or in-hotel monitor. Provides helpful information like restaurant tips, directions, and flight times.

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Chatbots in Hospitality

Programmed interactions and virtual assistants used in hotels and tourism for customer service, bookings, etc. They speed up info.

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Mobile Hotel Apps

Apps that help guests access information and manage their stay easily.

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AI in Revenue Management

Artificial intelligence analyzing data to set prices and give personalized offers.

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IoT in Hospitality

Connecting hotel devices to the internet, e.g., lights, entertainment systems, allowing for automation and control.

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Social Media Trends (Tourism)

Using social media to build a brand, manage reputation, and provide customer service.

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Online Reputation Management

Managing a company's online image and responding to reviews.

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Social Media as Customer Service

Using social media to handle customer questions and issues.

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Inbound Marketing in Tourism

Attracting customers to your business by providing helpful content.

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Guest Messaging Platforms

Tools for hotels and guests to communicate via text messages.

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Improved Promotional Tools

Use of better images, 3D photos, and digital media to promote tourism services

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Efficient Distribution Channel

The internet improves how tourism services are distributed to clients.

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Market Research

Using the internet to understand customer needs and preferences.

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Study Notes

Internet's Role in Tourism and Hospitality Entrepreneurship

  • Technology is crucial for competitive, effective, and efficient operation in the hospitality and tourism sector, which is a significant employer and income generator.
  • Today's travelers utilize a wide array of online resources from booking hotels to choosing food, impacting how hospitality providers function.
  • The internet has created a global community of travelers and industry professionals, fostering a more vibrant tourism culture.
  • Information accessibility and ease of communication are key factors behind the internet's success.
  • The internet's influence spans the entire guest lifecycle, impacting planning, stay, and post-stay activities.
  • Online destination and travel bookings are now commonplace.

Technopreneurship Definition

  • An entrepreneur identifies an opportunity, creates a product or service, estimates earnings, and builds a successful business.
  • A technopreneur leverages technology to change existing practices and systems, creating innovative solutions and products.
  • Technopreneurship combines technological expertise with entrepreneurial skills.
  • Technopreneurs disrupt the market by introducing new products, services, organizational structures, and resources.
  • Knowledge accumulation and effective resource management are key to a technopreneur's success.

Importance of Technopreneurship Today

  • Technopreneurship involves entrepreneurs in the IT sector.
  • Prominent examples include Bill Gates (Microsoft), Steve Jobs (Apple), Sergey Brin and Larry Page (Google), and Mark Zuckerberg (Facebook).
  • Two main categories of IT-related businesses are product-based (hardware, software) and service-based (applications, e-commerce, IT infrastructure).

E-commerce

  • E-commerce encompasses various aspects: communication (delivery of goods), trade (online buying/selling), business processes (electronic network transactions), service (cost reduction and enhanced service quality).
  • It enables businesses to operate 24/7, offering convenient customer access.
  • Online shopping bypasses intermediaries, allowing direct consumer-seller interaction.

E-tourism

  • E-tourism digitizes the tourism industry, reducing seasonality, enhancing customer communication, and increasing bookings.
  • Consumers have greater control and easier access to information and pricing comparisons.
  • Information and communication technologies, when properly utilized, empower tourism businesses.
  • E-tourism leverages ICTs for purchasing and selling tourism products (internet, cable TV).
  • E-tourism manages overall strategic and marketing aspects related to technology implementation.
  • Tourism products, like hotel rooms, are time-bound and non-stockable, making effective inventory management crucial.

Tourism Technology and E-tourism Services

  • Tourism technology encompasses travel technology and hospitality automation, facilitating options like dynamic packaging.
  • Technology affects the way hospitality organizations perform tasks (reservations, information management).
  • Online systems increase efficiency and yield, personalize products, and create more channels.
  • Online travel agencies are major players in online distribution.
  • Technology supports inter-consumer communication, value system cooperation (like hotel partnerships), and global market expansion.

Digital Concierge and Hospitality Services

  • A digital concierge provides guest services via smartphone apps, videos, or hotel displays.
  • This offers helpful information like dining, directions, venues, and flight details.
  • Digital services improve guest satisfaction and reduce staff workload.
  • Messaging platforms/Chatbots: Automated interactions (chatbots) improve speed and handle service inquiries.
  • Mobile Integration: Mobile apps enhance customer convenience, engagement, and interaction.
  • Artificial Intelligence: Data analysis and personalized offers are potential applications.
  • Internet of Things (IoT): Connects devices for enhanced management and monitoring (e.g., hotel appliances or airplane parts).
  • Social Media: Social media is used to promote, foster reputation and customer service (online reputation, customer service, inbound marketing, SEO and mobile apps are key).

Advantages of Internet in Tourism and Hospitality

  • Internet facilitates tourism promotion and sales.
  • Online promotional visuals create stronger impressions than traditional methods.
  • Internet efficiently gathers and identifies client needs.
  • It streamlines communication and improves efficiency for travel agencies.
  • Online booking systems integrate seamlessly.
  • Internet enables strong market research.
  • Digital media (text, images, 3D) enhances promotional materials.
  • Unlimited data allows wider potential tourist access.

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Description

This quiz explores the significant impact of the internet on tourism and hospitality entrepreneurship. It covers how technology has reshaped the customer experience, influencing everything from booking to post-stay interactions. Understand the integral role of online resources in fostering a global tourism culture.

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