Post-Consumption in Tourism

Questions and Answers

What is the primary function of community providers?

They facilitate transactions between buyers and sellers.

They offer a broad range of search tools for users.

They create an online environment for communication and sharing. (correct)

They distribute digital content like music and videos.

Which of the following is NOT a revenue model used by content providers?

Advertising

Subscription fees

Sales of digital goods

Transaction processing fees (correct)

How do portals typically generate revenue?

By charging advertisers for ad placements. (correct)

By offering commission on product sales.

By selling user data to marketers.

By charging users subscription fees for premium content.

What role do transaction brokers primarily serve?

They process transactions typically handled in person or over the phone. Signup and view all the answers

What is a key characteristic of market creators?

They serve as a platform for consumers to exchange goods and services. Signup and view all the answers

Which service exemplifies a community provider?

LinkedIn Signup and view all the answers

In which industry are transaction brokers primarily utilized?

Travel services Signup and view all the answers

What advantage do portals offer users?

Integrated services like email and instant messaging. Signup and view all the answers

What has changed the notion of collaboration in tourism?

Consumer-driven collaboration Signup and view all the answers

What is becoming essential in tourism marketing due to technological advancements?

Website marketing Signup and view all the answers

Which of the following technologies are primarily based on user-generated content?

Web 2.0 technologies Signup and view all the answers

Why can consumer reviews and blogs damage branding strategies?

They are perceived as more credible than marketer-based information Signup and view all the answers

What do Destination Marketing Organizations (DMOs) need to adapt to?

New technologies and consumer preferences Signup and view all the answers

What was one successful implementation of Web 2.0 marketing by JetBlue Airways?

Asking consumers to submit their stories Signup and view all the answers

What is a challenge for tourism marketers using Web 2.0 technologies?

Difficulty in managing consumer feedback Signup and view all the answers

Why do travelers often look for customer experiences online?

They want to generate personal evaluations Signup and view all the answers

What role do virtual travel communities play during the post-consumption phase of tourism?

They facilitate sharing of travel experiences and enhance relationships. Signup and view all the answers

Which task can members of travel communities perform using computer-mediated communication?

Maintain connections and find travel companions. Signup and view all the answers

How do consumers typically share their post-consumption travel experiences online?

Through posting photographs and testimonials. Signup and view all the answers

Which of the following is NOT a feature of ICT in tourism?

Direct control over travel policies by local governments. Signup and view all the answers

What is one way that Internet technologies enhance post-consumption tourism experiences?

By enabling sharing and documenting of experiences. Signup and view all the answers

What major impact has ICT had on tourism?

It has introduced new forms of communication and collaboration. Signup and view all the answers

What do the 'fun' activities within travel communities often involve?

Sharing interesting travel stories and experiences. Signup and view all the answers

Which of the following best describes the main purpose of ICT applications in the post-consumption phase?

To support travelers' personal connections and sharing of experiences. Signup and view all the answers

What role do e-distributors primarily serve in business-to-business e-commerce?

They supply products and services directly to individual businesses. Signup and view all the answers

Which of the following is a service provider that allows users to manage financial transactions via an app?

GCash Signup and view all the answers

What is the main function of Ariba in the e-procurement business model?

To create and manage digital markets for procurement processes. Signup and view all the answers

Which feature makes e-distributors attractive to potential customers?

A wide range of products and services available. Signup and view all the answers

What is a common characteristic of service providers in online business?

They might charge fees or use other revenue sources, like advertising. Signup and view all the answers

Which of the following is NOT an example of a service provider as mentioned?

eBay Signup and view all the answers

What primarily differentiates the e-procurement model from traditional purchasing methods?

It integrates custom catalogs and digital marketplaces for businesses. Signup and view all the answers

Which of the following accurately describes the relationship between eBay and Priceline?

Both allow consumers to set prices for purchases. Signup and view all the answers

What is the primary revenue generation method for exchanges?

Commission based on transaction size Signup and view all the answers

How do B2B buyers benefit from exchanges?

Ability to check prices and gather information all in one place Signup and view all the answers

What distinguishes private industrial networks from other digital marketplaces?

They are owned by a single large purchasing firm and have selective participation. Signup and view all the answers

Which of the following best describes horizontal marketplaces?

They provide products and services to a wide range of industries. Signup and view all the answers

What type of marketplace is TravelB2BHub?

An independent digital marketplace Signup and view all the answers

What is a key characteristic of industry consortia?

They are owned by several companies within the same industry. Signup and view all the answers

What is the main function of private industrial networks in businesses?

To coordinate communication among trusted suppliers. Signup and view all the answers

Which company operates one of the largest private industrial networks in the world?

Walmart Signup and view all the answers

Study Notes

Impact of Information Technology on Tourism

Instant access to information facilitates consumer interaction and adaptability in tourism.
Collaboration in the tourism sector is increasingly consumer-driven rather than provider-driven.

Changes in Tourism Marketing

Website Marketing: Essential for tourism marketing, particularly for Destination Marketing Organizations (DMOs).
DMOs must constantly adapt offerings as destination-related information is predominantly shared through websites (travel agencies, consumer communities).
Emerging technologies and Web 2.0 (user-generated content, social networking) present both opportunities and challenges.

Consumer Influence and Marketing Strategies

Consumer reviews and blogs influence branding strategies, perceived as more credible than traditional marketing efforts.
Examples of effective Web 2.0 marketing:
- JetBlue Airways encourages consumers to share their travel stories online.
- Sheraton Hotels showcases consumer stories on their website.

Internet technologies enable sharing of travel experiences, supporting relationships with destinations and service providers.
Virtual travel communities and social media facilitate travel-related tasks like information sharing and connections.
Consumers mimic traditional storytelling by posting photos and testimonials online.

Information and Communication Technologies (ICT) in Tourism

ICT shapes the online environment for community, content, and transaction providers, enhancing user interaction.
Community Providers: Platforms like Facebook and Twitter allow users to share interests and connect.
Content Providers: Distribute digital content (videos, music) and generate revenue through subscriptions and advertising.
Portals: Search aggregators (Google, Yahoo) provide integrated content and services, earning from advertising and referrals.

Business Models in Travel and E-Commerce

Transaction Brokers: Online services (e.g., Expedia, Travelocity) facilitate travel transactions, earning through commissions.
Market Creators: Platforms like Priceline and eBay create environments for buyers and sellers, making money via transaction percentages.

B2B E-Commerce Models

E-distributors: Supply products directly to businesses; example includes Grainger.
E-procurement: Firms like Ariba create digital markets for efficient procurement processes.
Exchanges: Independent platforms (e.g., TravelB2BHub) connect multiple suppliers with large buyers.
Industry Consortia: Vertical marketplaces focused on specific industries (Avendra for hospitality).
Private Industrial Networks: Owned by a single purchasing firm (e.g., Walmart), facilitating communication with trusted suppliers.

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Description

Explore how internet technologies enhance the post-consumption experience in tourism. This quiz covers the role of virtual travel communities and social media in sharing and reliving travel experiences. Learn about the impact of computer-mediated communication in establishing connections with destinations and service providers.