Podcast
Questions and Answers
What is the primary function of community providers?
What is the primary function of community providers?
- They facilitate transactions between buyers and sellers.
- They offer a broad range of search tools for users.
- They create an online environment for communication and sharing. (correct)
- They distribute digital content like music and videos.
Which of the following is NOT a revenue model used by content providers?
Which of the following is NOT a revenue model used by content providers?
- Advertising
- Subscription fees
- Sales of digital goods
- Transaction processing fees (correct)
How do portals typically generate revenue?
How do portals typically generate revenue?
- By charging advertisers for ad placements. (correct)
- By offering commission on product sales.
- By selling user data to marketers.
- By charging users subscription fees for premium content.
What role do transaction brokers primarily serve?
What role do transaction brokers primarily serve?
What is a key characteristic of market creators?
What is a key characteristic of market creators?
Which service exemplifies a community provider?
Which service exemplifies a community provider?
In which industry are transaction brokers primarily utilized?
In which industry are transaction brokers primarily utilized?
What advantage do portals offer users?
What advantage do portals offer users?
What has changed the notion of collaboration in tourism?
What has changed the notion of collaboration in tourism?
What is becoming essential in tourism marketing due to technological advancements?
What is becoming essential in tourism marketing due to technological advancements?
Which of the following technologies are primarily based on user-generated content?
Which of the following technologies are primarily based on user-generated content?
Why can consumer reviews and blogs damage branding strategies?
Why can consumer reviews and blogs damage branding strategies?
What do Destination Marketing Organizations (DMOs) need to adapt to?
What do Destination Marketing Organizations (DMOs) need to adapt to?
What was one successful implementation of Web 2.0 marketing by JetBlue Airways?
What was one successful implementation of Web 2.0 marketing by JetBlue Airways?
What is a challenge for tourism marketers using Web 2.0 technologies?
What is a challenge for tourism marketers using Web 2.0 technologies?
Why do travelers often look for customer experiences online?
Why do travelers often look for customer experiences online?
What role do virtual travel communities play during the post-consumption phase of tourism?
What role do virtual travel communities play during the post-consumption phase of tourism?
Which task can members of travel communities perform using computer-mediated communication?
Which task can members of travel communities perform using computer-mediated communication?
How do consumers typically share their post-consumption travel experiences online?
How do consumers typically share their post-consumption travel experiences online?
Which of the following is NOT a feature of ICT in tourism?
Which of the following is NOT a feature of ICT in tourism?
What is one way that Internet technologies enhance post-consumption tourism experiences?
What is one way that Internet technologies enhance post-consumption tourism experiences?
What major impact has ICT had on tourism?
What major impact has ICT had on tourism?
What do the 'fun' activities within travel communities often involve?
What do the 'fun' activities within travel communities often involve?
Which of the following best describes the main purpose of ICT applications in the post-consumption phase?
Which of the following best describes the main purpose of ICT applications in the post-consumption phase?
What role do e-distributors primarily serve in business-to-business e-commerce?
What role do e-distributors primarily serve in business-to-business e-commerce?
Which of the following is a service provider that allows users to manage financial transactions via an app?
Which of the following is a service provider that allows users to manage financial transactions via an app?
What is the main function of Ariba in the e-procurement business model?
What is the main function of Ariba in the e-procurement business model?
Which feature makes e-distributors attractive to potential customers?
Which feature makes e-distributors attractive to potential customers?
What is a common characteristic of service providers in online business?
What is a common characteristic of service providers in online business?
Which of the following is NOT an example of a service provider as mentioned?
Which of the following is NOT an example of a service provider as mentioned?
What primarily differentiates the e-procurement model from traditional purchasing methods?
What primarily differentiates the e-procurement model from traditional purchasing methods?
Which of the following accurately describes the relationship between eBay and Priceline?
Which of the following accurately describes the relationship between eBay and Priceline?
What is the primary revenue generation method for exchanges?
What is the primary revenue generation method for exchanges?
How do B2B buyers benefit from exchanges?
How do B2B buyers benefit from exchanges?
What distinguishes private industrial networks from other digital marketplaces?
What distinguishes private industrial networks from other digital marketplaces?
Which of the following best describes horizontal marketplaces?
Which of the following best describes horizontal marketplaces?
What type of marketplace is TravelB2BHub?
What type of marketplace is TravelB2BHub?
What is a key characteristic of industry consortia?
What is a key characteristic of industry consortia?
What is the main function of private industrial networks in businesses?
What is the main function of private industrial networks in businesses?
Which company operates one of the largest private industrial networks in the world?
Which company operates one of the largest private industrial networks in the world?
Study Notes
Impact of Information Technology on Tourism
- Instant access to information facilitates consumer interaction and adaptability in tourism.
- Collaboration in the tourism sector is increasingly consumer-driven rather than provider-driven.
Changes in Tourism Marketing
- Website Marketing: Essential for tourism marketing, particularly for Destination Marketing Organizations (DMOs).
- DMOs must constantly adapt offerings as destination-related information is predominantly shared through websites (travel agencies, consumer communities).
- Emerging technologies and Web 2.0 (user-generated content, social networking) present both opportunities and challenges.
Consumer Influence and Marketing Strategies
- Consumer reviews and blogs influence branding strategies, perceived as more credible than traditional marketing efforts.
- Examples of effective Web 2.0 marketing:
- JetBlue Airways encourages consumers to share their travel stories online.
- Sheraton Hotels showcases consumer stories on their website.
Post-Consumption Sharing
- Internet technologies enable sharing of travel experiences, supporting relationships with destinations and service providers.
- Virtual travel communities and social media facilitate travel-related tasks like information sharing and connections.
- Consumers mimic traditional storytelling by posting photos and testimonials online.
Information and Communication Technologies (ICT) in Tourism
- ICT shapes the online environment for community, content, and transaction providers, enhancing user interaction.
- Community Providers: Platforms like Facebook and Twitter allow users to share interests and connect.
- Content Providers: Distribute digital content (videos, music) and generate revenue through subscriptions and advertising.
- Portals: Search aggregators (Google, Yahoo) provide integrated content and services, earning from advertising and referrals.
Business Models in Travel and E-Commerce
- Transaction Brokers: Online services (e.g., Expedia, Travelocity) facilitate travel transactions, earning through commissions.
- Market Creators: Platforms like Priceline and eBay create environments for buyers and sellers, making money via transaction percentages.
B2B E-Commerce Models
- E-distributors: Supply products directly to businesses; example includes Grainger.
- E-procurement: Firms like Ariba create digital markets for efficient procurement processes.
- Exchanges: Independent platforms (e.g., TravelB2BHub) connect multiple suppliers with large buyers.
- Industry Consortia: Vertical marketplaces focused on specific industries (Avendra for hospitality).
- Private Industrial Networks: Owned by a single purchasing firm (e.g., Walmart), facilitating communication with trusted suppliers.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore how internet technologies enhance the post-consumption experience in tourism. This quiz covers the role of virtual travel communities and social media in sharing and reliving travel experiences. Learn about the impact of computer-mediated communication in establishing connections with destinations and service providers.
