International Marketing vs Domestic Business

to increase brand awareness, develop a global audience, and grow business

domestic marketing occurs within a single country, whereas international marketing involves marketing products or services beyond a brand's domestic audience

it involves commercial exchanges that are only done within a single country

<p>international business involves transactions between two or more countries, whereas domestic business is limited to a single country</p> Signup and view all the answers

<p>a broader market is available, allowing marketers to target the population of other countries</p> Signup and view all the answers

<p>in domestic marketing, marketers interact with only one set of uncontrollable variables, whereas in international marketing, they interact with at least two sets of uncontrollable variables</p> Signup and view all the answers

<p>Political risk, cultural differences, changes in fashion and style of foreign customers, sudden war, changes in government rules and regulations, communication challenges due to language and cultural barriers.</p> Signup and view all the answers

<p>To raise revenue, make foreign-produced goods more expensive, protect domestic industries, make domestically produced alternatives seem more attractive, benefit and encourage particular domestic industries, and protect companies and jobs.</p> Signup and view all the answers

<p>Higher consumer prices.</p> Signup and view all the answers

<p>Making them less efficient and innovative by reducing competition.</p> Signup and view all the answers

<p>Forces outside the firm's traditional boundaries, such as cultural differences, government regulations, and economic changes.</p> Signup and view all the answers

<p>Because it involves dealing with different cultures, languages, and regulations, and requires special management skills to navigate these complexities.</p> Signup and view all the answers