International Marketing vs Domestic Business

Broader competence and special management skills are required

To raise revenue, protect domestic industries, and exert political leverage over another country

The need for an organization to compete with both domestic and international competitors

<p>Political risk, cultural differences, changes in fashion and style, sudden war, and changes in government rules and regulations</p> Signup and view all the answers

<p>Reduced efficiency and innovation due to lack of competition</p> Signup and view all the answers

<p>Forces outside the firm's traditional boundaries that are increasingly important in determining its success</p> Signup and view all the answers

<p>The primary goal of international marketing is to increase brand awareness, develop a global audience, and grow business by understanding the culture, language, and customs of the international audience, which differs from domestic marketing as it occurs within a single country.</p> Signup and view all the answers

<p>International business involves transactions between two or more countries, and is governed by international agreements, whereas domestic business is limited geographically within a country and is governed by local laws.</p> Signup and view all the answers

<p>International marketing offers a broader market, targeting populations of other countries, whereas domestic marketing is restricted to the national population.</p> Signup and view all the answers

<p>International marketers have to interact with at least two sets of uncontrollable variables, whereas domestic marketers only have to deal with one set.</p> Signup and view all the answers

<p>International marketers must consider the cultural, linguistic, and customs differences of the target international audience.</p> Signup and view all the answers

<p>International marketing offers opportunities for business growth by tapping into a broader market, increasing brand awareness, and expanding globally.</p> Signup and view all the answers