International Marketing Strategy Quiz
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Questions and Answers

What is a rapidly growing form of licensing?

  • Master franchise (correct)
  • Strategic alliance
  • Joint venture
  • Licensing

    • Which type of collaborative relationship has accelerated sharply during the past 20 years?

  • Joint venture (correct)
  • Licensing
  • Strategic alliance
  • Consortia

    • What do strategic international alliances (SIAs) seek to do?

  • Pool financial and managerial resources
  • Acquire the skills necessary to achieve objectives (correct)
  • Cooperate out of mutual need
  • Establish a foothold in foreign markets

    • What is a type of franchising agreement used by franchising firms?

    <p>Master franchise</p> Signup and view all the answers

    What is a unique characteristic of consortia?

    <p>They frequently operate in a country or market in which none of the participants is based</p> Signup and view all the answers

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