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Questions and Answers
What is a rapidly growing form of licensing?
What is a rapidly growing form of licensing?
- Master franchise (correct)
- Strategic alliance
- Joint venture
- Licensing
Which type of collaborative relationship has accelerated sharply during the past 20 years?
Which type of collaborative relationship has accelerated sharply during the past 20 years?
- Joint venture (correct)
- Licensing
- Strategic alliance
- Consortia
What do strategic international alliances (SIAs) seek to do?
What do strategic international alliances (SIAs) seek to do?
- Pool financial and managerial resources
- Acquire the skills necessary to achieve objectives (correct)
- Cooperate out of mutual need
- Establish a foothold in foreign markets
What is a type of franchising agreement used by franchising firms?
What is a type of franchising agreement used by franchising firms?
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What is a unique characteristic of consortia?
What is a unique characteristic of consortia?
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