International Marketing Strategy (ITB 323) Chapter 1 Quiz

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What is the aim of the course ITB 323: International Marketing Strategy?

To enable students to gain new knowledge and skills in international marketing (correct)

To standardize marketing programs across different countries

To deal with domestic marketing

To focus on global competitive advantage

How can global marketing be defined?

As the performance of marketing activities only in domestic markets

As the trend of firms buying, selling, and distributing products within a single country

As the exploitation of global marketing opportunities by a single organization

As marketing efforts put in for the unique worldwide market (correct)

According to Kotabe and Helsen (2011), what does global marketing emphasize?

Diversifying marketing programs across different countries

Standardizing marketing programs across different countries (correct)

Adopting a localized approach in each country

Ignoring the differences between countries in marketing programs

What does globalization reflect in the context of international marketing?

Firms buying, selling, and distributing products and services in most countries and regions of the world Signup and view all the answers

What is the primary focus of global marketing?

Exploiting global marketing opportunities and gathering resources around the globe Signup and view all the answers

How can international marketing be distinguished from domestic marketing?

International marketing involves creating exchanges across different countries Signup and view all the answers

What is international marketing?

The process of planning and executing the marketing mix to satisfy individual and organizational objectives Signup and view all the answers

What is one of the motives for internationalization mentioned in the text?

Proximity to international customers Signup and view all the answers

Which of the following is not part of the 7Ps of marketing mix?

Productivity Signup and view all the answers

What does internationalization involve according to the text?

Expanding influence on international activities carried out in future transactions Signup and view all the answers

What is the purpose of global integration in international marketing?

To gain competitive leverage and integrate competitive campaigns across major world markets Signup and view all the answers

What is one of the reactive motives for internationalization mentioned in the text?

Unsolicited foreign orders Signup and view all the answers

What does international marketing involve?

Adopting marketing tactics specific to the markets of different countries Signup and view all the answers

Which element is emphasized as crucial when marketing a brand internationally according to the text?

People Signup and view all the answers

What is the main goal of coordination across markets in international marketing?

To reduce cost inefficiencies among national and regional subsidiaries Signup and view all the answers

What is one of the motives for internationalization mentioned in the text?

Technology competence/unique product Signup and view all the answers

International Marketing Strategy (ITB 323) Chapter 1 Quiz

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Questions and Answers

What is the aim of the course ITB 323: International Marketing Strategy?

How can global marketing be defined?

According to Kotabe and Helsen (2011), what does global marketing emphasize?

What does globalization reflect in the context of international marketing?

What is the primary focus of global marketing?

How can international marketing be distinguished from domestic marketing?

What is international marketing?

What is one of the motives for internationalization mentioned in the text?

Which of the following is not part of the 7Ps of marketing mix?

What does internationalization involve according to the text?

What is the purpose of global integration in international marketing?

What is one of the reactive motives for internationalization mentioned in the text?

What does international marketing involve?

Which element is emphasized as crucial when marketing a brand internationally according to the text?

What is the main goal of coordination across markets in international marketing?

What is one of the motives for internationalization mentioned in the text?

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