International Marketing Strategy (ITB 323) Chapter 1 Quiz
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Questions and Answers

What is the aim of the course ITB 323: International Marketing Strategy?

  • To enable students to gain new knowledge and skills in international marketing (correct)
  • To standardize marketing programs across different countries
  • To deal with domestic marketing
  • To focus on global competitive advantage

    • How can global marketing be defined?

  • As the performance of marketing activities only in domestic markets
  • As the trend of firms buying, selling, and distributing products within a single country
  • As the exploitation of global marketing opportunities by a single organization
  • As marketing efforts put in for the unique worldwide market (correct)

    • According to Kotabe and Helsen (2011), what does global marketing emphasize?

  • Diversifying marketing programs across different countries
  • Standardizing marketing programs across different countries (correct)
  • Adopting a localized approach in each country
  • Ignoring the differences between countries in marketing programs

    • What does globalization reflect in the context of international marketing?

    <p>Firms buying, selling, and distributing products and services in most countries and regions of the world</p> Signup and view all the answers

    What is the primary focus of global marketing?

    <p>Exploiting global marketing opportunities and gathering resources around the globe</p> Signup and view all the answers

    How can international marketing be distinguished from domestic marketing?

    <p>International marketing involves creating exchanges across different countries</p> Signup and view all the answers

    What is international marketing?

    <p>The process of planning and executing the marketing mix to satisfy individual and organizational objectives</p> Signup and view all the answers

    What is one of the motives for internationalization mentioned in the text?

    <p>Proximity to international customers</p> Signup and view all the answers

    Which of the following is not part of the 7Ps of marketing mix?

    <p>Productivity</p> Signup and view all the answers

    What does internationalization involve according to the text?

    <p>Expanding influence on international activities carried out in future transactions</p> Signup and view all the answers

    What is the purpose of global integration in international marketing?

    <p>To gain competitive leverage and integrate competitive campaigns across major world markets</p> Signup and view all the answers

    What is one of the reactive motives for internationalization mentioned in the text?

    <p>Unsolicited foreign orders</p> Signup and view all the answers

    What does international marketing involve?

    <p>Adopting marketing tactics specific to the markets of different countries</p> Signup and view all the answers

    Which element is emphasized as crucial when marketing a brand internationally according to the text?

    <p>People</p> Signup and view all the answers

    What is the main goal of coordination across markets in international marketing?

    <p>To reduce cost inefficiencies among national and regional subsidiaries</p> Signup and view all the answers

    What is one of the motives for internationalization mentioned in the text?

    <p>Technology competence/unique product</p> Signup and view all the answers

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