16 Questions
What is the aim of the course ITB 323: International Marketing Strategy?
To enable students to gain new knowledge and skills in international marketing
How can global marketing be defined?
As marketing efforts put in for the unique worldwide market
According to Kotabe and Helsen (2011), what does global marketing emphasize?
Standardizing marketing programs across different countries
What does globalization reflect in the context of international marketing?
Firms buying, selling, and distributing products and services in most countries and regions of the world
What is the primary focus of global marketing?
Exploiting global marketing opportunities and gathering resources around the globe
How can international marketing be distinguished from domestic marketing?
International marketing involves creating exchanges across different countries
What is international marketing?
The process of planning and executing the marketing mix to satisfy individual and organizational objectives
What is one of the motives for internationalization mentioned in the text?
Proximity to international customers
Which of the following is not part of the 7Ps of marketing mix?
Productivity
What does internationalization involve according to the text?
Expanding influence on international activities carried out in future transactions
What is the purpose of global integration in international marketing?
To gain competitive leverage and integrate competitive campaigns across major world markets
What is one of the reactive motives for internationalization mentioned in the text?
Unsolicited foreign orders
What does international marketing involve?
Adopting marketing tactics specific to the markets of different countries
Which element is emphasized as crucial when marketing a brand internationally according to the text?
People
What is the main goal of coordination across markets in international marketing?
To reduce cost inefficiencies among national and regional subsidiaries
What is one of the motives for internationalization mentioned in the text?
Technology competence/unique product
Test your understanding of Chapter 1: Introduction to International Marketing in the course ITB 323. Explore the theoretical and practical applications of international marketing and enhance your knowledge and skills in global marketing strategies.
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