International Marketing Strategies
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International Marketing Strategies

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Questions and Answers

What is the primary focus of the intercultural marketing approach?

  • Balancing customer needs with organizational aims (correct)
  • Standardizing marketing strategies globally
  • Maximizing production efficiency
  • Reducing marketing costs

    • Which of the following is NOT an element of market analysis according to Wall and Rees?

  • Buyer behaviour
  • Environment analysis
  • Market research
  • Marketing mix (correct)

    • What does market segmentation involve?

  • Creating a unique product for each customer
  • Grouping customers with similar characteristics (correct)
  • Analyzing competitive pricing strategies
  • Evaluating market opportunities

    • Which of the following components is NOT part of the marketing mix?

    <p>Customer loyalty</p> Signup and view all the answers

    What is the role of management in the marketing process?

    <p>To ensure customer needs are met effectively</p> Signup and view all the answers

    According to the content, what is a criticism of the traditional marketing strategies?

    <p>They may not meet present-day needs</p> Signup and view all the answers

    What does the marketing strategy entail after market analysis?

    <p>Developing a meaningful direction for marketing activities</p> Signup and view all the answers

    What aspect of buyer behaviour must a company establish for effective marketing?

    <p>Profiles of potential customers and their buying motivations</p> Signup and view all the answers

    What is a modern concept of marketing primarily focused on?

    <p>Anticipating and responding to customer needs</p> Signup and view all the answers

    According to Welford et al. (2008), what is the relationship between marketing functions and departments in a modern marketing strategy?

    <p>Departments should collaboratively link up</p> Signup and view all the answers

    What is the primary goal of relationship marketing management?

    <p>To connect with customers through continual transactions</p> Signup and view all the answers

    What is the suggested impact of social media on marketing strategies?

    <p>It promotes a cultural revolution in the company</p> Signup and view all the answers

    How is international marketing defined according to Wall and Rees?

    <p>Marketing activities that cross national borders</p> Signup and view all the answers

    What is a criticism of the traditional marketing mix approach as noted by experts?

    <p>It lacks flexibility in addressing customer relationships</p> Signup and view all the answers

    What does the switch from 'mass media' to 'relational media' signify for companies?

    <p>Companies should listen to and engage with consumers</p> Signup and view all the answers

    What role does relationship marketing emphasize in comparison to traditional methods?

    <p>Customer relationships and interactions are paramount</p> Signup and view all the answers

    What is a common concern for expatriates when returning to their home country?

    <p>Impact of international experience on career trajectory</p> Signup and view all the answers

    Which of the following best describes 'culture shock'?

    <p>Feelings of disorientation when encountering a vastly different culture</p> Signup and view all the answers

    What is a significant challenge expatriates face upon repatriation?

    <p>Coping with reverse culture shock</p> Signup and view all the answers

    Which factor often impacts an expatriate's financial situation in the host country?

    <p>Cost of living variations</p> Signup and view all the answers

    How can employers support expatriates during their transition abroad?

    <p>By implementing comprehensive compensation packages</p> Signup and view all the answers

    What is essential for successful expatriation?

    <p>Robust repatriation processes and ongoing cultural support</p> Signup and view all the answers

    What typically characterizes the stages of culture shock?

    <p>Honeymoon, frustration, adjustment, acceptance</p> Signup and view all the answers

    What complicates performance management for expatriates?

    <p>Geographical distance and differing metrics</p> Signup and view all the answers

    What is the first stage John experiences when he moves to Japan?

    <p>Honeymoon stage</p> Signup and view all the answers

    Which of the following accurately describes the frustration stage for John?

    <p>He struggles with everyday activities and the language.</p> Signup and view all the answers

    What is the primary challenge Priya faces when moving from Mumbai to Porbander?

    <p>Adjusting to a slower-paced rural life</p> Signup and view all the answers

    What term describes the shock experienced when encountering a significantly different sub-culture?

    <p>Sub-culture shock</p> Signup and view all the answers

    Which aspect of Japanese culture does John struggle with, particularly in the workplace?

    <p>Emphasis on hierarchy</p> Signup and view all the answers

    What is crucial for individuals to adapt to new cultural or sub-cultural environments?

    <p>Support systems like mentorship and cultural training</p> Signup and view all the answers

    What characterizes the adjustment stage in the cultural adaptation process?

    <p>Formation of strong ties with the local community.</p> Signup and view all the answers

    What social aspect complicates Priya's adaptation to Porbander?

    <p>Close-knit community dynamics</p> Signup and view all the answers

    What is considered an important facet of a product in a consumer's purchase criteria?

    <p>Image</p> Signup and view all the answers

    Which factors contribute to a consumer's perception of product nationality?

    <p>The national image of the manufacturing company</p> Signup and view all the answers

    How does culture impact advertising?

    <p>It shapes audience perception and interpretation of ads</p> Signup and view all the answers

    Which of the following elements are likely to resonate in advertisements created for a specific culture?

    <p>Cultural symbols and visual elements</p> Signup and view all the answers

    What perception might differ between consumers from different national cultures regarding domestic products?

    <p>The image associated with the product</p> Signup and view all the answers

    Which of these is NOT an essential aspect of a brand from the standpoint of international marketing?

    <p>Packaging size</p> Signup and view all the answers

    What is the principal channel used by marketing to communicate with customers?

    <p>Advertising</p> Signup and view all the answers

    According to Usunier and Lee, which of the following contributes to a consumer’s perception of product nationality?

    <p>The 'made in' label</p> Signup and view all the answers

    Study Notes

    Marketing in a Cross-Cultural Environment

    • Companies need to adapt their marketing strategies to fit the needs of cross-border markets.
    • Marketing aims to balance customer needs with company goals and resources.
    • Market analysis involves analyzing the company's environment, understanding buyer behavior, and conducting market research.
    • Common marketing strategies include market segmentation and the marketing mix (product, price, promotion, and place).
    • Modern marketing approaches focus on customer-centricity, emphasizing relationship marketing to build strong connections with customers.
    • Consumers are increasingly drawn to brands that utilize social media marketing and engage in dialog with them.

    International Marketing

    • International marketing refers to marketing activities that cross national boundaries.
    • Companies that engage in international marketing can operate at multiple levels depending on their focus.
    • Companies that primarily sell within their domestic market may view exports as a secondary activity.
    • International marketing requires adapting products and marketing strategies to new cultural contexts.
    • Different challenges arise when companies expand internationally, such as adapting marketing messages, product modifications, and distribution channels.
    • Legal and administrative challenges in foreign markets include navigating work permits, visas, and complying with local regulations.
    • The cost of living in a host country can impact expatriate compensation and require employers to provide comprehensive packages.
    • Repatriation challenges involve readjusting to home culture and reintegrating into the corporate environment.
    • Performance management of expatriates is complex due to geographical distances and differing performance metrics.

    Culture Shock

    • Culture shock refers to feelings of disorientation and anxiety experienced when encountering a new culture.
    • It is common for expatriates, international students, and travelers moving to a new country.
    • Culture shock typically occurs in stages: honeymoon, frustration, adjustment, and acceptance.
    • Sub-culture shock occurs when individuals encounter a sub-culture within their own country that is significantly different from what they are accustomed to.
    • Examples include moving to a different region, joining a new social group, or entering a new professional or organizational culture.
    • Adaptation processes, cultural training, mentorship, and open communication can help overcome sub-culture shock.

    Brands and National Images

    • Brand names create associations and emotions in consumers, influencing their purchasing decisions.
    • National images play a significant role in how consumers perceive products from different countries.
    • Factors influencing consumer perceptions of product nationality include the image of national products versus imported or international products, national images of generic products, the national image of the manufacturing company, and the image diffused by the brand name.
    • Consumer perceptions of products vary across different national cultures.

    Impact of Culture on Advertising

    • Culture influences audience perception and impacts how they interpret and remember advertisements.
    • Ads that appeal to the target market's culture and society are more likely to be memorable and effective.
    • Cultural factors influence TV commercials, affecting the choice of themes, language, symbols, and visual elements.
    • Marketing uses advertising as a primary channel to communicate with customers and the outside world.

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    GLS University Faculty of Business Administration Sem III Past Paper PDF

    Description

    This quiz explores key concepts in international marketing and cross-cultural marketing strategies. It covers essential topics such as market analysis, customer behavior, segmentation, and the importance of relationship marketing in a global context. Test your knowledge and understanding of modern marketing approaches that cater to diverse consumer needs.

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