5 Questions
What is an advantage of licensing?
Requires little capital
What is a disadvantage of franchising?
Onerous reporting requirements
What might be a disadvantage of a franchise's termination policies?
Allowing little security
What is a possible disadvantage of a franchiser saturating your territory?
Cost of franchise and other fees may reduce your profit margins
Why might the costs of supplies or materials be more expensive in a franchise?
Possible exaggeration of advantages by franchiser
Test your knowledge of entry modes in international marketing with this quiz. Explore the advantages and disadvantages of various entry modes and understand the dynamics behind choosing different entry modes. This quiz is designed to help you grasp the key concepts in international marketing strategies.
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