Internal Influences: Product & Location

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Questions and Answers

Which of the following is the best example of management influences on a business?

  • A retail chain adapting its pricing and service strategies in response to online competition. (correct)
  • A fast-food restaurant offering halal options to cater to the local Muslim population.
  • A coffee shop raising its prices due to climate change affecting coffee bean harvests.
  • An airline upgrading its in-flight WiFi using new satellite technology.

Internal influences are factors outside a business's control that impact its operations.

False (B)

What is the primary focus of location influences on a business?

choosing a spot that brings in the most customers

__________ influences refer to changes in society, culture, and values that shift consumer behavior.

<p>social</p> Signup and view all the answers

Match the following influences with their correct example:

<p>Product Influences = A cafe offering premium, single-origin coffee. Location Influences = A retail store choosing a spot near transport hubs. Management Influences = A business adapting to online shopping trends. Social Influences = A restaurant offering halal food in a Muslim community.</p> Signup and view all the answers

Which scenario best illustrates the impact of product influences on a business?

<p>A coffee company launching home-brew kits to attract customers and build brand loyalty. (D)</p> Signup and view all the answers

Institutional influences relate to a business's internal organizational structure.

<p>False (B)</p> Signup and view all the answers

What is the primary outcome of a well-executed location strategy for a business?

<p>more customers</p> Signup and view all the answers

__________ influences push businesses to upgrade their systems and services.

<p>technological</p> Signup and view all the answers

Which of the following is an example of a business adapting to social influences?

<p>A restaurant adjusting its menu to cater to specific dietary requirements of the local community. (A)</p> Signup and view all the answers

Product influences mainly focus on the physical location of a business.

<p>False (B)</p> Signup and view all the answers

What is the purpose of institutional influences concerning business operations?

<p>ensure businesses follow fair and legal practices</p> Signup and view all the answers

__________ influences are business leadership choices that impact how a company runs and performs.

<p>management</p> Signup and view all the answers

What would be the best description of technological influences?

<p>Changes in technology that improve business operations or customer connections. (A)</p> Signup and view all the answers

Management influences only affect small businesses, not large corporations.

<p>False (B)</p> Signup and view all the answers

According to the information provided, how did McDonald's adapt to social influences in Lakemba?

<p>by offering halal food</p> Signup and view all the answers

_______ strategy equals convenient access, equals more customers.

<p>location</p> Signup and view all the answers

What was the result of JB Hi-Fi's strong management influences?

<p>Maintained market dominance despite online competition. (C)</p> Signup and view all the answers

Businesses have control over external influences.

<p>False (B)</p> Signup and view all the answers

Why was Nurofen fined $6 million?

<p>For misleading 'specific pain' products with the same active ingredient. (A)</p> Signup and view all the answers

Flashcards

Product Influences

Factors related to a product's quality, packaging, and variety that affect business decisions.

Location Influences

The physical place where a business operates and its impact on customer access and sales.

Management Influences

Business leadership choices that impact how a company runs, adapts and performs.

Social Influences

Changes in society, culture and values that shift consumer behavior.

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Technological Influences

Changes in tech that improve how businesses operate or connect with customers.

Signup and view all the flashcards

Institutional Influences

Government laws and rules that regulate how businesses operate.

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Study Notes

  • Internal influences are factors within a business that impact its operations, decision-making, and overall success.
  • Businesses have control over internal factors and can adjust them to improve performance.

Product Influences

  • Product influences relate to the product itself, such as quality, packaging, and variety.
  • These factors affect business decisions.
  • Businesses improve their products to suit customer needs.
  • Coffee prices have increased by 40% since pre-COVID (La Marzocco Report 2025).
  • Price increases are driven by climate change, ethical sourcing, and high demand.
  • Cafes offer premium, single-origin, small-batch coffee.
  • Coffee is viewed as an “affordable luxury.”
  • Some businesses offer home-brew kits to attract customers, build loyalty, and strengthen their brand.

Location Influences

  • Location influences refer to the physical place where a business operates and its impact on access and sales.
  • Location focuses on choosing a spot that brings in the most customers.
  • High-traffic areas like malls, streets, and near transport hubs are often chosen.
  • Businesses may offer drive-thrus, delivery, and stores in remote/shopping areas.
  • A good location strategy results in convenient access, leading to more customers.

Management Influences

  • Management influences are business leadership choices that impact how a company runs and performs.

  • It involves how well the leaders plan, adapt, and grow the business.

  • Strong management focuses on pricing, service, and adapting to online trends.

  • A balance of online shopping and in-store experience helps maintain market dominance despite online competition.

  • External influences are factors outside a business’s control that impact its operations, decision-making, and success.

  • Businesses can make adjustments to cater for these external factors.

Social Influences

  • Social influences are changes in society, culture, religion, and values that shift consumer behavior.
  • People’s beliefs and habits affect what they buy.
  • In Lakemba, where 61% of the population is Muslim, McDonald's adapted by offering halal food.
  • McDonald's displayed halal certification to build trust.
  • Responding to community needs results in more customers and higher profit.

Technological Influences

  • Technological influences are changes in technology that improve how businesses operate or connect with customers.
  • Businesses are pushed to upgrade their systems and services.
  • Qantas upgraded from Sky Muster to Viasat satellite WiFi.
  • Qantas now offers international, fast, free in-flight WiFi.
  • Improvements to customer experience leads to increased competitive globally.

Institutional Influences

  • Institutional influences are government laws and rules that regulate how businesses operate.
  • It ensures businesses follow fair and legal practices.
  • Nurofen was fined $6 million for misleading “specific pain” products.
  • All products had the same active ingredient.
  • Nurofen was forced to remove products and inform customers.
  • Law ensures honesty and protects consumers.

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