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Internal and External Communication in Organizations Quiz

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Internal and External Communication in Organizations Quiz

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Questions and Answers

What is the focus of the marketing department in managing the flow of external messages?

Developing the organization’s overall permutation

Building relationships with suppliers

Managing internal communication

Selling goods and services (correct)

Which department is more concerned with developing the organization’s overall permutation?

Finance department

Public relation department (correct)

Human resources department

Marketing department

What does internal communication refer to within an organization?

Communication among managers and other personnel (correct)

Communication with professional associations

Communication with government organizations

Communication with customers and suppliers

What are the two functional units particularly important in managing the flow of external messages?

Marketing department and public relation department Signup and view all the answers

Which type of communication takes place across all levels and organizational units of an organization?

Vertical and horizontal communications Signup and view all the answers

What is the primary focus of public relations?

Crafting an organization’s message to diverse publics Signup and view all the answers

What is the objective of public relations in building product awareness?

Generating consumer attention and awareness through media placements Signup and view all the answers

How is public relations defined by the Public Relation Society of America?

Strategic communication process that builds mutually beneficial relationships Signup and view all the answers

What does public relations involve in managing the flow of information?

Managing the flow of information between an individual and the public Signup and view all the answers

What is the role of public relations in addressing broad objectives of marketing promotion?