Podcast
Questions and Answers
What is the focus of the marketing department in managing the flow of external messages?
What is the focus of the marketing department in managing the flow of external messages?
- Developing the organization’s overall permutation
- Building relationships with suppliers
- Managing internal communication
- Selling goods and services (correct)
Which department is more concerned with developing the organization’s overall permutation?
Which department is more concerned with developing the organization’s overall permutation?
- Finance department
- Public relation department (correct)
- Human resources department
- Marketing department
What does internal communication refer to within an organization?
What does internal communication refer to within an organization?
- Communication among managers and other personnel (correct)
- Communication with professional associations
- Communication with government organizations
- Communication with customers and suppliers
What are the two functional units particularly important in managing the flow of external messages?
What are the two functional units particularly important in managing the flow of external messages?
Which type of communication takes place across all levels and organizational units of an organization?
Which type of communication takes place across all levels and organizational units of an organization?
What is the primary focus of public relations?
What is the primary focus of public relations?
What is the objective of public relations in building product awareness?
What is the objective of public relations in building product awareness?
How is public relations defined by the Public Relation Society of America?
How is public relations defined by the Public Relation Society of America?
What does public relations involve in managing the flow of information?
What does public relations involve in managing the flow of information?
What is the role of public relations in addressing broad objectives of marketing promotion?
What is the role of public relations in addressing broad objectives of marketing promotion?
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