Podcast
Questions and Answers
What primary development characterized the transition from the Stone Age to the Metal Age in terms of communication?
What primary development characterized the transition from the Stone Age to the Metal Age in terms of communication?
- The use of voice and images.
- The introduction of writing systems.
- The discovery of electronic devices.
- The establishment of social networks. (correct)
What does interactive communication primarily allow?
What does interactive communication primarily allow?
- Use of complex jargon
- Limited feedback from audiences
- Direct audience engagement (correct)
- One-way communication
Which of these innovations emerged during the Industrial Age?
Which of these innovations emerged during the Industrial Age?
- Mobile devices.
- Digital communication.
- The printing press. (correct)
- Wearable technology.
Which type of communication uses printed signs and symbols?
Which type of communication uses printed signs and symbols?
How did technology change the production process during the Industrial Age?
How did technology change the production process during the Industrial Age?
What aspect of communication was greatly advanced with the creation of electronic computers?
What aspect of communication was greatly advanced with the creation of electronic computers?
What is a consequence of the vast reach of media?
What is a consequence of the vast reach of media?
How does media contribute to political and social movements?
How does media contribute to political and social movements?
What was a significant consequence of the developments in communication technologies from the Stone Age to the Industrial Age?
What was a significant consequence of the developments in communication technologies from the Stone Age to the Industrial Age?
What kind of communication does not involve the use of words?
What kind of communication does not involve the use of words?
What best defines a media and information literate person?
What best defines a media and information literate person?
What is a sub-type of verbal communication?
What is a sub-type of verbal communication?
Which of the following statements about personalized content is true?
Which of the following statements about personalized content is true?
What is the primary characteristic of a responsible media user?
What is the primary characteristic of a responsible media user?
Which ethical guideline is NOT associated with responsible media usage?
Which ethical guideline is NOT associated with responsible media usage?
What significant invention marked the transition to the Electronic Age?
What significant invention marked the transition to the Electronic Age?
During which era did people begin to harness the power of electronic circuits?
During which era did people begin to harness the power of electronic circuits?
What was a key feature of the Information Age?
What was a key feature of the Information Age?
Which age precedes the Information Age?
Which age precedes the Information Age?
What is one responsibility of a media user regarding their impact on society?
What is one responsibility of a media user regarding their impact on society?
What was a defining feature of the Pre-Historic Age?
What was a defining feature of the Pre-Historic Age?
What role does media play as a watchdog in society?
What role does media play as a watchdog in society?
Which of the following best describes the entertainment role of media?
Which of the following best describes the entertainment role of media?
What is one of the primary functions of media in terms of information and education?
What is one of the primary functions of media in terms of information and education?
What is a public forum in the context of media?
What is a public forum in the context of media?
What is the purpose of media literacy as proposed by UNESCO?
What is the purpose of media literacy as proposed by UNESCO?
Which of these is NOT a role of media in society?
Which of these is NOT a role of media in society?
How is media considered a basic human right in the digital world?
How is media considered a basic human right in the digital world?
What technological aspect enhances media's role in personalizing user experience?
What technological aspect enhances media's role in personalizing user experience?
What defines academic libraries?
What defines academic libraries?
Which of the following is a form of Indigenous media?
Which of the following is a form of Indigenous media?
Which type of information source should be considered for validity?
Which type of information source should be considered for validity?
What are media codes?
What are media codes?
What does currency refer to in evaluating information?
What does currency refer to in evaluating information?
Which domain typically indicates a nonprofit organization?
Which domain typically indicates a nonprofit organization?
What is the primary purpose of public libraries?
What is the primary purpose of public libraries?
What is meant by the reliability of information?
What is meant by the reliability of information?
Which of the following is NOT a type of library?
Which of the following is NOT a type of library?
What aspect of media is covered by technical codes?
What aspect of media is covered by technical codes?
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Study Notes
Interactive Communication
- Two sub-types include Oral Communication, using spoken words and sounds, and Written Communication, using printed signs and symbols.
- Enables two-way engagement with audiences through comments, shares, and likes.
Misinformation and Disinformation
- Media's vast reach can disseminate false or misleading information widely.
Political and Social Movements
- Media serves as a powerful tool for organizing, promoting, and sustaining movements for social and political change, helping amplify voices and mobilize people for various causes.
Media and Information Literacy
- Defined by UNESCO since 2007 as a basic human right in the digital world.
- Involves critical skills to access, evaluate, and use information across all media formats.
- Essential components include the ability to understand current events, issues, and developments.
Roles of Media in Society
- Watchdog: Checks on power dynamics within governments and corporations.
- Entertainment: Provides engaging content for leisure and amusement.
- Information and Education: Aims to inform the public and serve as a learning tool for ongoing education.
- Public Forum: Facilitates discussion and allows individuals to share ideas and express opinions.
Responsible Use of Media
- Responsible users maintain objectivity, consider multiple viewpoints, and avoid spreading false information.
- Ethical guidelines include respecting privacy, crediting original sources, and being mindful of societal impact when engaging with media.
Media Evolution
- Pre-Historic Age: Before 1700, characterized by discovery of fire and tools, with no written language—communication was visual through cave etchings.
- Industrial Age: 1700s to 1930s, emergence of steam power, machine tools, and mass production, enhancing living standards.
- Electronic Age: 1930s to 1980s, marked by the invention of the transistor, enabling long-distance communication and early computer development.
- Information Age: 1980s to present, defined by the internet's role in facilitating faster communication and the digitalization of voice, image, and data.
Indigenous Media
- Refers to media created by indigenous peoples, serving as vehicles for communication and cultural expression. Includes folklore, social gatherings, and oral instructions.
Evaluating Information
- Skills to determine reliability include checking the author’s credibility, publication date, citations, and the source's domain (.com, .gov, .edu, etc.).
- Reliability assesses whether information is consistent and dependable.
Media Codes
- Systems of signs that create meaning, categorized into:
- Symbolic Codes: Social interpretations understood in real-life contexts.
- Written Codes: Include textual elements.
- Technical Codes: Involve production techniques contributing to meaning.
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