16 Questions
The goal of Integrated Marketing Communication is to make each aspect of marketing communication work in isolation.
False
Integrated Marketing Communication is used to create a seamless experience for the customer and presents a different tone and style for each marketing platform.
False
Barack Obama's campaign was an example of a poor Integrated Marketing Communications campaign.
False
Integrated Marketing Communications involves building and reinforcing relationships with customers, employees, and the general public through a single medium.
False
Barack Obama's team consisted of only marketing experts during his 2008 campaign.
False
Barack Obama's campaign started in 2008 and lasted for only a few months.
False
The Obama campaign spent more on online media than on television spots.
False
Integrated Marketing Communications (IMC) is the process of separating all the messages created by an advertiser’s various communication agencies.
False
The Foundation stage in IMC involves promoting products and services among target consumers.
False
The Corporate Culture component of IMC is optional for marketers.
False
Brand Focus in IMC refers to the consumer experience of a product.
False
Barack Obama was not positioned as the 'Candidate of change' in his campaign.
False
IMC is only used for promoting products and services among target consumers.
False
A company's vision has no impact on the design of its products and services.
False
Packaging is not an important aspect of consumer experience.
False
Promotional tools are not used in Integrated Marketing Communication.
False
Test your knowledge of Integrated Marketing Communications (IMC), an approach that combines various marketing modes to create a seamless customer experience. Learn about its goal, importance, and how it reinforces a brand's core message.
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