Podcast
Questions and Answers
The goal of Integrated Marketing Communication is to make each aspect of marketing communication work in isolation.
The goal of Integrated Marketing Communication is to make each aspect of marketing communication work in isolation.
False
Integrated Marketing Communication is used to create a seamless experience for the customer and presents a different tone and style for each marketing platform.
Integrated Marketing Communication is used to create a seamless experience for the customer and presents a different tone and style for each marketing platform.
False
Barack Obama's campaign was an example of a poor Integrated Marketing Communications campaign.
Barack Obama's campaign was an example of a poor Integrated Marketing Communications campaign.
False
Integrated Marketing Communications involves building and reinforcing relationships with customers, employees, and the general public through a single medium.
Integrated Marketing Communications involves building and reinforcing relationships with customers, employees, and the general public through a single medium.
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Barack Obama's team consisted of only marketing experts during his 2008 campaign.
Barack Obama's team consisted of only marketing experts during his 2008 campaign.
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Barack Obama's campaign started in 2008 and lasted for only a few months.
Barack Obama's campaign started in 2008 and lasted for only a few months.
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The Obama campaign spent more on online media than on television spots.
The Obama campaign spent more on online media than on television spots.
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Integrated Marketing Communications (IMC) is the process of separating all the messages created by an advertiser’s various communication agencies.
Integrated Marketing Communications (IMC) is the process of separating all the messages created by an advertiser’s various communication agencies.
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The Foundation stage in IMC involves promoting products and services among target consumers.
The Foundation stage in IMC involves promoting products and services among target consumers.
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The Corporate Culture component of IMC is optional for marketers.
The Corporate Culture component of IMC is optional for marketers.
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Brand Focus in IMC refers to the consumer experience of a product.
Brand Focus in IMC refers to the consumer experience of a product.
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Barack Obama was not positioned as the 'Candidate of change' in his campaign.
Barack Obama was not positioned as the 'Candidate of change' in his campaign.
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IMC is only used for promoting products and services among target consumers.
IMC is only used for promoting products and services among target consumers.
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A company's vision has no impact on the design of its products and services.
A company's vision has no impact on the design of its products and services.
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Packaging is not an important aspect of consumer experience.
Packaging is not an important aspect of consumer experience.
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Promotional tools are not used in Integrated Marketing Communication.
Promotional tools are not used in Integrated Marketing Communication.
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