Integrated Marketing Communications Quiz

<p>Diminished credibility in communication. (B)</p> Signup and view all the answers

<p>It increases the frequency of visits to the website. (A)</p> Signup and view all the answers

<p>A data-driven IMC that reflects customer perspectives. (A)</p> Signup and view all the answers

<p>It is viewed as a cohesive flow of information from various sources. (B)</p> Signup and view all the answers

<p>It increases the effectiveness of social media campaigns. (A)</p> Signup and view all the answers

<p>A communications manager supervising all marketing departments (D)</p> Signup and view all the answers

<p>The need for a universal marketing strategy (B)</p> Signup and view all the answers

<p>By fostering a misguided preference for local products (D)</p> Signup and view all the answers

<p>The tendency to interpret situations based on one's own culture (D)</p> Signup and view all the answers

<p>Technological advancements (C)</p> Signup and view all the answers

<p>Varying economic and cultural environments (D)</p> Signup and view all the answers

<p>Cultural references and their interpretations (B)</p> Signup and view all the answers

<p>The necessity of restructuring marketing departments (B)</p> Signup and view all the answers

<p>It can be used for a long time but can change with aesthetic trends. (D)</p> Signup and view all the answers

<p>Corporate identity is about the organization’s fundamental essence. (A)</p> Signup and view all the answers

<p>Stakeholders' perceptions based on various interactions. (D)</p> Signup and view all the answers

<p>A driver endorsing a competitor's product while on duty. (C)</p> Signup and view all the answers

<p>High product differentiation potential. (A)</p> Signup and view all the answers

<p>Stakeholders' perceptions differ from the desired identity. (B)</p> Signup and view all the answers

<p>Behavior of employees in all contexts, including personal time. (C)</p> Signup and view all the answers

<p>Rising costs of branding. (C)</p> Signup and view all the answers

<p>More benefits for both the brand and the consumer (A)</p> Signup and view all the answers

<p>To analyze the earnings attributed to the brand (D)</p> Signup and view all the answers

<p>Market share of the brand (D)</p> Signup and view all the answers

<p>Integration of marketing communications (B)</p> Signup and view all the answers

<p>Imagery/feelings (D)</p> Signup and view all the answers

<p>The brand comes to mind easily in various contexts (A)</p> Signup and view all the answers

<p>The extent to which the brand meets utilitarian needs (D)</p> Signup and view all the answers

<p>Frequent association of the brand in different situations (C)</p> Signup and view all the answers

<p>Attitudes consist of emotional, cognitive, and behavioral components. (C)</p> Signup and view all the answers

<p>It captures the audience's attention. (B)</p> Signup and view all the answers

<p>By the consumer's involvement level and thought processes. (D)</p> Signup and view all the answers

<p>A tendency to ignore online advertisements due to overexposure. (B)</p> Signup and view all the answers

<p>The individual's current life situation or even the time of day. (B)</p> Signup and view all the answers

<p>Purchasing a luxury car. (D)</p> Signup and view all the answers

<p>The effectiveness of ads varies based on consumer familiarity and platform. (A)</p> Signup and view all the answers

<p>Grabbing a candy bar at the checkout line. (A)</p> Signup and view all the answers

<p>Behavioral intention equals the sum of brand attitude and subjective norm. (A)</p> Signup and view all the answers

<p>Perceived behavioral control (C)</p> Signup and view all the answers

<p>Peripheral cues such as celebrity endorsements (B)</p> Signup and view all the answers

<p>Both as central arguments and peripheral cues (C)</p> Signup and view all the answers

<p>Emotional testimonials (C)</p> Signup and view all the answers

<p>Neglecting emotional responses (C)</p> Signup and view all the answers

<p>They lack motivation, ability, or opportunity for deep evaluation. (D)</p> Signup and view all the answers

<p>Feelings-as-information model (A)</p> Signup and view all the answers

A strategy that involves coordinating all marketing communications to create a unified message and experience across multiple channels.

The idea that various marketing elements work together synergistically to amplify their individual effects. Think of it as a 1 + 1 = 3 scenario.

Focusing on the customer experience and building a consistent message across all touchpoints, regardless of the source of communication.

Examples of this approach include James Bond driving a BMW or Heineken being showcased in a movie, leading to brand recognition and recall.

When marketing efforts reinforce each other, creating a more effective overall campaign. For example, a strong website promoted through offline campaigns.

The process of building and monitoring a successful IMC program involves understanding the customer's perspective and leveraging data for informed decision making.

A multi-faceted approach to marketing communication that includes advertising, public relations, sales promotion, purchasing, employee communication, and more.

Understanding the consumer's perspective and treating marketing communication as a unified flow of information regardless of the source.

A communication manager who oversees all marketing departments to ensure a consistent and synergetic message.

The challenges of applying the same marketing strategies in different countries due to cultural differences.

The unconscious tendency to view the world through the lens of your own culture.

The belief that your own cultural values are superior to others, leading to biased judgement.

The learned behavior, beliefs, and practices that shape a society's way of life.

Components of a culture that influence communication and marketing, including language, gender roles, humor, religion, and values.

The art of effectively conveying a message across cultures, taking into account cultural nuances and sensitivities.

The overall perception stakeholders have about a company, based on their experiences, beliefs, and impressions.

The set of guidelines and practices a company uses to present itself to the world, including its logo, branding, messaging, and employee behavior.

The difference between how a company wants to be perceived and how it's actually perceived by its stakeholders.

The ongoing changes in the business environment, such as increased competition, mergers, and globalization, that make it more challenging for companies to stand out.

The ability to create unique and recognizable value for a company and its products or services.

Any type of communication about a company or its values, not directly related to specific products.

The behavior of employees, both on and off the job, which reflects on the company's image.

A logo or design that can be used effectively in various sizes, on different surfaces, and for different purposes.

The idea that attitudes towards a brand are formed through emotional responses associated with the brand.

The ability of an advertisement to grab your attention and make you stop what you're doing to watch or listen.

A phenomenon where we become desensitized to online advertising and tend to ignore banner ads.

A framework that categorizes purchase decisions based on the level of involvement and the thinking-feeling process involved.

The extent to which a brand meets a consumer's psychological, social, and emotional needs, creating positive feelings towards the brand.

The degree to which a brand fulfills the consumer's functional, economic, and aesthetic needs, based on its characteristics, benefits, and price.

The extent to which a brand is easily recognizable and memorable to consumers, encompassing both brand awareness and understanding of its core values.

A measure of how well a brand performs in the market and how much of its revenue can be attributed to its brand recognition and appeal.

A measurement that reflects how strong a brand is perceived by consumers, taking into account both internal and external factors.

The capacity of a brand to generate positive outcomes for both itself and consumers, including increased sales, loyalty, pricing power, and consumer trust.

Consistency, synergy, and integration of all marketing communication efforts to create a unified message and experience across various channels.

A model that explains how attitudes and subjective norms influence behavioral intentions, which in turn affect behaviors.

An extension of TORA that also includes 'perceived behavioral control', meaning how easy or difficult we perceive it is to perform a behavior.

A low-effort processing mode where people use shortcuts or simple cues to make decisions quickly, without much thought.

A model that explains attitude formation based on simple rules or mental shortcuts.

The use of simple cues or shortcuts to make judgments or decisions, instead of detailed analysis.

A model that considers emotions as important information that can influence our decisions.

The central route to processing information, where we carefully consider arguments and evidence.

Emotional appeals that can become central arguments, influencing our attitudes and choices.