Integrated Marketing Communication Definition Quiz

Prioritizing sales promotion over other communication disciplines

Focusing solely on advertising as the main communication tool

Making all aspects of marketing communication work together as a unified force (correct)

Allowing each aspect of marketing communication to work in isolation

Neglecting the strategic roles of sales promotion and public relations

Isolating advertising from other communication functions

Focusing on a single communication discipline for maximum impact

Recognizing the added value of a comprehensive plan that evaluates the strategic roles of various communication disciplines (correct)

An isolated strategy for sales promotions

An exclusive focus on advertising in marketing activities

A narrow approach to planning marketing and promotion programs

A total marketing communications strategy that recognizes the sum total of a firm's marketing activities (correct)

<p>The synthesis of messages received from various sources including media advertisement, price, direct marketing efforts, publicity, and sales promotions (C)</p> Signup and view all the answers

<p>&quot;Big picture&quot; approach that coordinates various communication functions (D)</p> Signup and view all the answers