Podcast
Questions and Answers
What type of component does the integrated value creation project fall under?
What type of component does the integrated value creation project fall under?
- Theoretical
- Philosophical
- Practical (correct)
- Analytical
How many points is the project graded for?
How many points is the project graded for?
- 15 points
- 25 points (correct)
- 10 points
- 20 points
Who should the group seek guidance from when facing challenges during the project?
Who should the group seek guidance from when facing challenges during the project?
- Textbook
- External mentor
- Peer group
- Course faculty (correct)
How many modules does the project consist of?
How many modules does the project consist of?
What type of research does the project recommend in case secondary or primary research is required?
What type of research does the project recommend in case secondary or primary research is required?
Who must approve the identified company and the product/product category for the marketing study?
Who must approve the identified company and the product/product category for the marketing study?
What is the main focus of Module I?
What is the main focus of Module I?
How many points are assigned to Module II?
How many points are assigned to Module II?
What is the primary objective of the interim report?
What is the primary objective of the interim report?
In which module is System 1 and System 2 of choice making models discussed?
In which module is System 1 and System 2 of choice making models discussed?
What is the maximum number of slides allowed in the final presentation?
What is the maximum number of slides allowed in the final presentation?
When is the final report and presentation to be submitted?
When is the final report and presentation to be submitted?
