Integrated Consumer Behaviour Project - CBNM Course
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Questions and Answers

What type of component does the integrated value creation project fall under?

  • Theoretical
  • Philosophical
  • Practical (correct)
  • Analytical
  • How many points is the project graded for?

  • 15 points
  • 25 points (correct)
  • 10 points
  • 20 points
  • Who should the group seek guidance from when facing challenges during the project?

  • Textbook
  • External mentor
  • Peer group
  • Course faculty (correct)
  • How many modules does the project consist of?

    <p>4 modules</p> Signup and view all the answers

    What type of research does the project recommend in case secondary or primary research is required?

    <p>Both qualitative and quantitative studies</p> Signup and view all the answers

    Who must approve the identified company and the product/product category for the marketing study?

    <p>Course faculty</p> Signup and view all the answers

    What is the main focus of Module I?

    <p>Identifying motivation and personality factors</p> Signup and view all the answers

    How many points are assigned to Module II?

    <p>6 points</p> Signup and view all the answers

    What is the primary objective of the interim report?

    <p>Addressing Modules I and II</p> Signup and view all the answers

    In which module is System 1 and System 2 of choice making models discussed?

    <p>Module IV</p> Signup and view all the answers

    What is the maximum number of slides allowed in the final presentation?

    <p>10 slides</p> Signup and view all the answers

    When is the final report and presentation to be submitted?

    <p>Before the end of the course</p> Signup and view all the answers

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