Questions and Answers
What type of component does the integrated value creation project fall under?
Practical
How many points is the project graded for?
25 points
Who should the group seek guidance from when facing challenges during the project?
Course faculty
How many modules does the project consist of?
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What type of research does the project recommend in case secondary or primary research is required?
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Who must approve the identified company and the product/product category for the marketing study?
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What is the main focus of Module I?
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How many points are assigned to Module II?
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What is the primary objective of the interim report?
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In which module is System 1 and System 2 of choice making models discussed?
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What is the maximum number of slides allowed in the final presentation?
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When is the final report and presentation to be submitted?
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