Podcast
Questions and Answers
What is the main purpose of building user awareness and interest in a brand on Instagram?
What is the main purpose of building user awareness and interest in a brand on Instagram?
Which generation is more found on TikTok according to the reading?
Which generation is more found on TikTok according to the reading?
What is one of the benefits of using Instagram for business?
What is one of the benefits of using Instagram for business?
What is the name of the metrics used in GA4?
What is the name of the metrics used in GA4?
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Why is Instagram a better option for business accounts compared to TikTok?
Why is Instagram a better option for business accounts compared to TikTok?
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What is the nature of Assessment 3?
What is the nature of Assessment 3?
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What is one of the tips for mastering Instagram for business?
What is one of the tips for mastering Instagram for business?
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What is the duration of the quiz in Assessment 3?
What is the duration of the quiz in Assessment 3?
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What is the topic of Learning Outcome 4 in the course?
What is the topic of Learning Outcome 4 in the course?
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Where can students find the submission box for A2 Project?
Where can students find the submission box for A2 Project?
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What is the new deadline for the A2 Project submission?
What is the new deadline for the A2 Project submission?
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What type of questions will be included in the Assessment 3 quiz?
What type of questions will be included in the Assessment 3 quiz?
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What is the weighting of the E-Marketing Project Quiz?
What is the weighting of the E-Marketing Project Quiz?
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When is the E-Marketing Project Quiz scheduled to take place?
When is the E-Marketing Project Quiz scheduled to take place?
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What is the format of Assessment 3?
What is the format of Assessment 3?
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How much of the assessment does Assessment 3 account for?
How much of the assessment does Assessment 3 account for?
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What should students study for Assessment 3?
What should students study for Assessment 3?
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What is the due date of the E-Marketing Project Quiz?
What is the due date of the E-Marketing Project Quiz?
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What is the format of the E-Marketing Project Quiz?
What is the format of the E-Marketing Project Quiz?
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How will students be assessed during the E-Marketing Project Quiz?
How will students be assessed during the E-Marketing Project Quiz?
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Study Notes
Instagram for Business
- Building user awareness and interest in the brand involves tracking sessions, % new sessions, and new users
- Engagement metrics include pages per session and average session duration
- Getting users to respond to a call-to-action (CTA) or make a purchase is known as Monetization
GA4 Metrics
- Users
- Sessions
- Average Engagement Time
- Events
- Demographics
- Tech
Benefits of Using Instagram for Business
- Any size of business can thrive
- Genuine connections can be made
- Partnering with influencers is possible
- Learning more about followers through interactions
- Reaching a new audience organically and through paid ads
7 Tips for Mastering Instagram for Business
- Show what you do in a creative way
- Create a winning profile
- Take users behind-the-scenes
- Expand reach with #hashtags
- Collaborate and @mention others
- Build anticipation and offer exclusivity
- Analyze success and build on it
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Description
This quiz covers the purchase funnel concept, including building brand awareness and monetization through call-to-actions. It also touches on GA4 metrics such as users, sessions, and engagement.
