12 Questions
What type of innovation involves generating novel ideas that might meet perceived needs or respond to opportunities?
Discovery Creativity
What is the term for a person who sees the need for and enthusiastically supports productive change within the organization?
Idea champion
What is the goal of a realistic job preview (RJP)?
All of the above
What type of question asks people to describe how they have performed a particular task or handled a specific problem?
Behavioral questions
What is the term for a separate, small, informal, autonomous, and secretive group that focuses on breakthrough ideas for the business?
Skunkworks
What is the term for the search for and commercialization of new ideas beyond the organization and industry?
Open innovation
What is the primary driver of organizational innovation?
Outside forces and managers
What is the goal of self-disruption in companies?
To preempt being disrupted by other companies or start-ups
What is the purpose of the ambidextrous approach in innovation?
To incorporate structures and processes for both creativity and implementation
What is the focus of exploration in innovation?
Encouraging risk-taking and experimentation
What is the primary characteristic of disruptive innovation?
It typically starts small and grows rapidly
What is the purpose of reverse innovation?
To create innovative low-cost products for emerging markets
Test your understanding of innovations, causes of change, and concepts such as disruptive innovation and self-disruption. Learn how companies adapt to changing markets and stay ahead of the competition. Explore the role of managers and outside forces in driving innovation.
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