Innovation Strategy Goals Quiz
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Questions and Answers

What is one of the key roles of an effective innovation strategy in an organization?

  • Encouraging isolation in innovation activities
  • Creating competition among different sections
  • Clarifying goals and priorities (correct)
  • Maintaining individual goals and priorities

Why must even innovative businesses continue to strategize and innovate?

  • To keep customers engaged over the long term (correct)
  • To reduce the need for collaboration
  • To maintain a focus on past successes
  • To align with short-term goals

What is a recommended approach for businesses to align their priorities with customer needs in product innovation?

  • Create a team dedicated to product innovation
  • Undertake effective market research (correct)
  • Ignore market research and focus solely on technological developments
  • Use reactive approaches exclusively in product development

Which activity can help businesses leverage new tools for developing products?

<p>Keep track of technological developments (A)</p> Signup and view all the answers

What is emphasized as important regarding prototyping in product development?

<p>Start prototyping early and update prototypes regularly (D)</p> Signup and view all the answers

How can an effective innovation strategy help prevent businesses from priding themselves on past success?

<p>By outlining goals and priorities for innovation activities (D)</p> Signup and view all the answers

What are some drivers for innovation mentioned in the text?

<p>Shorter product life cycles (B)</p> Signup and view all the answers

In developing and emerging economies, what is the basis for the innovation and learning process?

<p>Adapting technologies and management practices from global knowledge (C)</p> Signup and view all the answers

What are some potential impacts that drive the innovation process?

<p>Discontinuous innovation (C)</p> Signup and view all the answers

What are some challenges firms face that can act as drivers for innovation?

<p>Sustainable development needs (B)</p> Signup and view all the answers

What can be a consequence of increased competition as a driver for innovation?

<p>Higher levels of innovation to stay competitive (A)</p> Signup and view all the answers

Which factor is NOT mentioned as a driver for innovation in the text?

<p>Longer product life cycles (A)</p> Signup and view all the answers

According to Gary Hamel, what is one way incumbents need to conduct radical business innovation?

<p>Radically reconceiving products and services (D)</p> Signup and view all the answers

One reason why small start-ups increasingly depend on large firms is for:

<p>Venture finance and exit opportunities (D)</p> Signup and view all the answers

Which of the following is NOT listed as a reason why large firms increasingly depend on small start-ups?

<p>For access to established customer bases (A)</p> Signup and view all the answers

What is one of the new developments in innovation that raises new issues and problems?

<p>Greater emphasis on commercializing scientific discoveries (B)</p> Signup and view all the answers

Which of the following is NOT mentioned as a way universities are becoming active drivers of innovation?

<p>Licensing and patenting university research (D)</p> Signup and view all the answers

What does the text suggest about the current market environment?

<p>Markets are dynamic and constantly evolving (A)</p> Signup and view all the answers

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