Innovation, Creativity, and Entrepreneurship Week 2
12 Questions
27 Views

Innovation, Creativity, and Entrepreneurship Week 2

Created by
@PrestigiousBerkelium

Podcast Beta

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What primarily drives the Technology Push Model?

  • Integration of existing technologies
  • Market demand and consumer preferences
  • Research on market trends
  • Advancements in technology or capabilities (correct)
  • Which of the following is an example of the Market Pull Model?

  • Hybrid cars developed through technological advances
  • Microwave ovens invented without market analysis
  • iPhone created in response to consumer demands (correct)
  • Smartphones resulting from technological innovations
  • What does the Coupling Model primarily involve?

  • Identifying market needs before product development
  • Advancements in one technology leading to another
  • Integrating existing technologies to create new solutions (correct)
  • Developing entirely new technologies from scratch
  • Which statement accurately reflects a difference between the Technology Push and Market Pull Models?

    <p>Technology Push is focused on advancements, while Market Pull focuses on consumer demand.</p> Signup and view all the answers

    Which of the following technologies became a result of the Coupling Model?

    <p>Smartphones combining communication, computing, and sensors</p> Signup and view all the answers

    What are the three dimensions of innovation as mentioned in the content?

    <p>Product, Process, and Organizational</p> Signup and view all the answers

    Which factor is identified as influencing firm innovativeness?

    <p>Organizational characteristics</p> Signup and view all the answers

    What model classifies the process of innovation into five generations?

    <p>Innovation process model</p> Signup and view all the answers

    Which of the following is NOT a barrier to innovation mentioned in the content?

    <p>Insufficient marketing</p> Signup and view all the answers

    What is the 'coupling model' related to in terms of innovation?

    <p>Integration of firm and market factors</p> Signup and view all the answers

    Which case study is highlighted for discussion in understanding innovation?

    <p>Betamax vs VHS</p> Signup and view all the answers

    Which of the following best describes the concept of innovativeness?

    <p>The propensity to innovate</p> Signup and view all the answers

    Study Notes

    Week 2 Overview

    • Activities and readings from the previous week were revisited for deeper understanding.
    • Key focus on constructing an "Innovation Family Tree" for presentation.

    VHS vs. Betamax Case Study

    • Analyze why VHS became more successful than Betamax.
    • Investigate reasons for the limited longevity of both VHS systems.

    Research Findings on Innovation by Neely and Hii (1998)

    • Innovation is crucial for enhancing competitiveness in the knowledge economy.
    • In the UK, worries arise over firms trailing behind global innovation standards.
    • Identified barriers to regional innovation include high costs, lack of information, and inadequate infrastructure.

    Dimensions and Capacity of Innovation

    • Innovation encompasses three dimensions: product, process, and organizational.
    • Innovative capacity reflects a firm or region's potential to generate new outputs.
    • Firm innovativeness is influenced by organizational, managerial, and environmental characteristics.

    Innovation Process Models

    • Five classifications depict the innovation process:
      • Technology-push model: Innovations driven by technological advancements.
      • Market-pull model: Innovations that arise from identifying market needs.
      • Coupling model: Integrating existing technologies or components to create new solutions.
      • Integrated model and networking model: Focus on collaborative and interconnected approaches in the innovation landscape.

    Technology Push Model

    • Innovations originate from technological advancements, with companies seeking market opportunities afterward.
    • Examples include the microwave and the development of the internet, where technology preceded market applications.

    Market Pull Model

    • Innovations stem from identified market demand, with companies creating products that satisfy consumer needs.
    • Example: The iPhone was designed based on consumer demands for a sophisticated smartphone.

    Coupling Model

    • Combines existing technologies or ideas to develop new solutions, emphasizing synergy among elements.
    • Examples include:
      • Smartphones: Integration of communication, computing, camera, and sensor technologies.
      • Hybrid cars: Merging traditional engines with electric motors for improved efficiency.
      • Wearable technology: Fusion of sensors, computing, and design in health and lifestyle products.

    Comparison of Innovation Models

    • Consider similarities and differences between technology-push, market-pull, and coupling models.
    • Note requirements for carrying out research with at least two sources for in-depth understanding.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Related Documents

    Description

    Delve into the concepts of innovation with this quiz on the Innovation Family Tree. You will explore case studies, including VHS vs. Betamax, and understand different models of innovation such as the Coupling and Integrated Models. Prepare to present your findings and insights from the week's readings and activities.

    More Like This

    Use Quizgecko on...
    Browser
    Browser