18 Questions
What is the Availability Heuristic based on?
Ease of recalling information
In the context of the Availability Heuristic, why do people often misjudge the frequency of words with 'r' as the third letter in English?
Because people have difficulty recalling these words
Which heuristic involves classifying something based on how typical it is of a category or class?
Representativeness heuristic
How does the Representativeness Heuristic apply to the example involving Steve being shy, helpful, and detail-oriented?
Steve is likely a librarian
What is a common misconception related to the Availability Heuristic?
It leads to underestimating common occurrences
How does priming influence judgments related to liking someone?
By altering one's perception through prior exposure to language
What is an example of classical conditioning mentioned in the text?
Associating products with celebrities like George Clooney
Which factor makes attitudes more likely to predict behavior according to the text?
The specificity of the attitude
What is cognitive dissonance?
A contradiction between two attitudes or between an attitude and a behavior
How do people typically reduce cognitive dissonance according to the text?
Changing their attitudes or behaviors
In the context of attitudes and behavior, what does attitude accessibility refer to?
The ease or difficulty in retrieving an attitude from memory
Which factor influences the strength of attitude-behavior consistency according to the text?
The specificity of the attitude
Why might primates have evolved a large prefrontal cortex, according to the context?
Social brain hypothesis
Which hypothesis posits that primates evolved a large prefrontal cortex due to mating preferences?
Sexual selection hypothesis
What is the focus of the lecture 'Social Cognition'?
Attitudes and behavior
Which mental processes are emphasized in the lecture, rather than description or categorization?
Attention, Memory, Affect
What procedure is based on the idea that recently encountered ideas are more likely to come to mind and influence decisions?
Selective priming
Which aspect of cognitive processing is affected by biases in decision making and affective heuristics?
Product Selection
Explore how priming can influence one's liking towards someone, and learn about judgmental heuristics - mental shortcuts used to make quick judgments efficiently. Discover how heuristic shortcuts can sometimes lead to faulty judgments when misapplied.
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