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Industrial Marketing: Chapter 1

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Questions and Answers

What is the primary reason for the severe fluctuations in industrial markets?

Derivative nature of demand in industrial markets (correct)

Small and incremental changes in consumer markets

High price sensitivity in industrial markets

Closely related demand for different products in industrial markets

Why is customer focus crucial in industrial marketing?

To reduce price sensitivity in industrial markets

To limit the effects of small and incremental changes in consumer markets

To ensure success by influencing target buyers (correct)

To minimize the impact of closely related demand for different products

What is the main difference between advertising in consumer markets and industrial markets?

Consumer markets focus on technical aspects of products

Advertising is more expensive in consumer markets

Advertising is limited in industrial markets (correct)

Industrial markets rely heavily on personal selling

Why are related services important in industrial markets?

<p>To provide additional benefits for industrial customers</p> Signup and view all the answers

What is the key focus of negotiations in industrial markets?

<p>Total benefits received by industrial customers</p> Signup and view all the answers

Industrial Marketing: Chapter 1

Choose a study mode

Podcast

Questions and Answers

What is the primary reason for the severe fluctuations in industrial markets?

Why is customer focus crucial in industrial marketing?

What is the main difference between advertising in consumer markets and industrial markets?

Why are related services important in industrial markets?

What is the key focus of negotiations in industrial markets?

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