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Questions and Answers
What is the primary reason for the severe fluctuations in industrial markets?
What is the primary reason for the severe fluctuations in industrial markets?
- Derivative nature of demand in industrial markets (correct)
- Small and incremental changes in consumer markets
- High price sensitivity in industrial markets
- Closely related demand for different products in industrial markets
Why is customer focus crucial in industrial marketing?
Why is customer focus crucial in industrial marketing?
- To reduce price sensitivity in industrial markets
- To limit the effects of small and incremental changes in consumer markets
- To ensure success by influencing target buyers (correct)
- To minimize the impact of closely related demand for different products
What is the main difference between advertising in consumer markets and industrial markets?
What is the main difference between advertising in consumer markets and industrial markets?
- Consumer markets focus on technical aspects of products
- Advertising is more expensive in consumer markets
- Advertising is limited in industrial markets (correct)
- Industrial markets rely heavily on personal selling
Why are related services important in industrial markets?
Why are related services important in industrial markets?
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What is the key focus of negotiations in industrial markets?
What is the key focus of negotiations in industrial markets?
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