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Mastering Industrial Marketing

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Questions and Answers

Which of the following best describes systems buying?

Buying a total problem solution from one seller (correct)

Buying a partial solution from one seller

Buying individual components from multiple sellers

Buying a solution from multiple sellers

Which of the following companies are mentioned as transitioning from specialists to one-stop shops?

Ford, GM, Chrysler

Samsung, Sony, LG

Hewlett-Packard, IBM, Oracle (correct)

Apple, Google, Microsoft

What is the key industrial marketing strategy in bidding to build large-scale industrial projects?

Systems management

Systems integration

Systems buying

Systems selling (correct)

Which company was originally launched as the Administrative Accounting Group?

Arthur Andersen Signup and view all the answers

What was the focus of Andersen Consulting when it became a separate business unit?

IT consulting Signup and view all the answers

What industry sectors did General Electric serve with its electrical appliances and products?

Transportation, utilities, manufacturing, and broadcasting Signup and view all the answers

Mastering Industrial Marketing

Choose a study mode

Podcast

Questions and Answers

Which of the following best describes systems buying?

Which of the following companies are mentioned as transitioning from specialists to one-stop shops?

What is the key industrial marketing strategy in bidding to build large-scale industrial projects?

Which company was originally launched as the Administrative Accounting Group?

What was the focus of Andersen Consulting when it became a separate business unit?

What industry sectors did General Electric serve with its electrical appliances and products?

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