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Questions and Answers
Which of the following best describes systems buying?
Which of the following best describes systems buying?
- Buying a total problem solution from one seller (correct)
- Buying a partial solution from one seller
- Buying individual components from multiple sellers
- Buying a solution from multiple sellers
Which of the following companies are mentioned as transitioning from specialists to one-stop shops?
Which of the following companies are mentioned as transitioning from specialists to one-stop shops?
- Ford, GM, Chrysler
- Samsung, Sony, LG
- Hewlett-Packard, IBM, Oracle (correct)
- Apple, Google, Microsoft
What is the key industrial marketing strategy in bidding to build large-scale industrial projects?
What is the key industrial marketing strategy in bidding to build large-scale industrial projects?
- Systems management
- Systems integration
- Systems buying
- Systems selling (correct)
Which company was originally launched as the Administrative Accounting Group?
Which company was originally launched as the Administrative Accounting Group?
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What was the focus of Andersen Consulting when it became a separate business unit?
What was the focus of Andersen Consulting when it became a separate business unit?
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What industry sectors did General Electric serve with its electrical appliances and products?
What industry sectors did General Electric serve with its electrical appliances and products?
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