6 Questions
Which of the following best describes systems buying?
Buying a total problem solution from one seller
Which of the following companies are mentioned as transitioning from specialists to one-stop shops?
Hewlett-Packard, IBM, Oracle
What is the key industrial marketing strategy in bidding to build large-scale industrial projects?
Systems selling
Which company was originally launched as the Administrative Accounting Group?
Arthur Andersen
What was the focus of Andersen Consulting when it became a separate business unit?
IT consulting
What industry sectors did General Electric serve with its electrical appliances and products?
Transportation, utilities, manufacturing, and broadcasting
Test your knowledge on systems buying and selling with this informative quiz! Learn about the origins of systems buying, major players in the industry, and the transition from specialists to one-stop shops. Challenge yourself to identify key concepts and terms related to industrial marketing and gain a deeper understanding of this important topic.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
