Indian Fashion Industry

Introduction

• India's fashion strategies impact its role as a major fashion producer and consumer.
• Why India is becoming a top fashion destination and its implications will be explored.

Historical Influence

• Early interest in Indian textiles demonstrates how India's craftsmanship and design have historically influenced global fashion trends.
• Europeans in the 1600s were fond of Indian fabric known as chintz.
• There was high demand and the fabric was beautifully designed and soft.
• To safeguard domestic enterprises The fabric was temporarily banned.
• Indian artisans influence global fashion by fusing traditional methods with modern aesthetics to sustain cultural heritage in high fashion.

India: Fashion Capital of the Future

• By 2025, India is projected to be the top destination for global fashion brands.
• There will be a possible increase of 15-20% in retail luxury labels this year.
• Growth is fueled by a rising middle class, a young population, increasing digital usage, and a focus on traditional craftsmanship and modern innovation.
• Driving factors are demographic shifts, digital change, and luxury goals.

India's Role in Global Fashion

• India is the second-largest textile producer worldwide.
• India specializes in cotton, silk, jute, handloom woven fabrics and sustainable materials.
• Globally, India is one of the largest cotton producers, responsible for about 23% of all cotton production.
• The textile industry in India has generated 145 million jobs.

India as a Global Manufacturing Hub

• The Indian government has invested about $2.5 billion in Production-Linked Incentives as well as in reforms to Quality Control Orders.
• Since 2019, foreign investment has increased threefold.
• India provides low-cost and scalable production for e-commerce businesses along with a rapidly-growing domestic market.
• While Bangladesh remains a popular sourcing location, it faces challenges from political unrest and climate change.
• Approximately 40% of fashion orders were redirected to alternative Asian markets like India recently.

Supply Chain Innovation

• Automated sorting technologies such as Matoha and Picvisia, plus waste management and traceability platforms such as Reverse Resources improves the effectiveness of textile waste management.
• Higher-grade recycling technologies like enzymatic recycling can increase textile waste valuation and improve quality.
• Resale and repair solutions reduce water, energy, and chemical use in textile processing via improvements like digital spray dyeing, ozone pretreatment, and natural or recycled dyes.
• The use of agricultural waste as biomass for steam and thermal boilers offers potential for systemic change.
• India is uniquely positioned to embrace innovative practices that align with global decarbonization as many international manufacturers and fashion labels establish operations there.

Sustainability

• Anita Dongre uses organic fabrics that supports eco-friendly projects in India.
• Her designs promote the idea that sustainability should be a luxury that everyone can afford.
• Handloom weaving consumes less energy, significantly lowering the carbon footprint in comparison to industrial textile production.
• It focuses on quality, longevity and sustainable production to encourag mindful consumption.
• Textiles produced using handlooms retain Indian cultural identity, with designs and skills being passed down throughout generations.

Digital Innovations

• India's e-lifestyle market is projected to surge by 20–25% annually, reaching about $60 billion by 2028
• It is showing a change towards integrated online and offline retail.
• Indian fashion marketplaces use AI chatbots to customize outfit recommendations based on personal preferences, enhancing the digital shopping experience.